Winning Product Management Problems To Be Addressed Many companies do not recognize the importance of managing their products. That is why we find many products are failed in market. To be succesfull in market, companies must manage their products by applying the right product management principles. Objectives Having attended this program, the participants are expected to be able to: Develop external environment (macro and industry) analysis, market analysis, and internal analysis Develop market potential and competition analysis Develop product strategy and new product management Design and manage marketing mix strategy and customer relations Undertand financial and marketing metrics Subjects Covered External analysis (macro and industrial analysis) and internal analysis (marketing strategy analysis) Competition and market analysis (consumer behaviour) Market potential analysis and sales forecasting Product analysis strategy (elements of product strategy, brand equity and PLC) New product development process Designing and managing marketing mix ( Product-Price-Promotion-Place) Developing relationship with customer Financial and marketing metric for product management Who Should Attend Group Product Manager, Product Manager, Product Manager Assistant, Product Executive/Product Specialist Price : IDR 4.80.000
Winning Product Management Menjawab Masalah Apa Kebutuhan akan pengetahuan bagaimana mengelola produk secara benar dan berhasil di pasar sasaran menjadi kebutuhan perusahaan dewasa ini. Banyak produk gagal di pasar akibat pengelolaan produk yang tidak memenuhi proses yang seharusnya dilakukan sebagai bagian dari pengetahuan akan produk. Manfaat Apa Yang Anda Peroleh Setelah selesai mengikuti program ini, peserta diharapkan mampu: Menganalisis lingkungan external (makro, industri), analisis pasar dan analisis internal Menganalisis potensi pasar, dan persaingan Membuat strategi produk dan pengelolaan produk baru Merancang dan mengelola strategi bauran pemasaran dan hubungan dengan pelanggan Memahami financial dan marketing metrics Apa Saja Yang Dibahas Analisis situasi eksternal (makro dan analisis industri/ forces) dan internal (analisis strategi pemasaran) Analisis persaingan dan analisis pasar (perilaku konsumen) Analisis potensi pasar dan peramalan penjualan Analisis strategi produk (elemen strategi produk, ekuitas merek dan PLC) Proses pengembangan produk baru Merancang dan mengelola bauran pemasaran (Product-Price-Promotion-Place) Membangun hubungan dengan pelanggan Membahas berbagai pengukuran financial dan pemasaran yang digunakan Siapa Yang Perlu Ikut Group Product Manager/Product Manager/Ass. Product Manager/Product Executive/Product Specialist
PUBLIC TRAINING Hours Days Price (IDR) PARTICIPANTS Staff Spv Mgr Sr Mgr JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC DECISION SCIENCE 01 Strategic Decision Making 4-0 Jun-01 Jul - 0 Minaut Indonesia - Problem Solving & Decision Making 7,00,000 6-0 -7-0 1-17 04-08 -9 10-14 8 Sep-0 Oct 1 Aug-04 Sep 19-09-1 14-18 0 Nov-04 Dec 0 Creative Thinking Technique 4,700,000-10-11 7-8 04 Practical Problem Solving 4,600,000 1-1 01-0 6-7 1-1 -6 STRATEGIC MANAGEMENT 0 Corporate Parenting 6,000,000 1-1 06 Company Strategic Planning 0. 6,000,000 04-06 11-1 0 Sep - 0 Oct 0-04 07 Managing Organizational Change 4,600,000-6 1-08 Business Model Canvas 0. 8-0 01-0 1-17 09-11 09 Innovation Strategy (New),00,000-17 10 Managing Innovation for Organization Growth (New) 4 8-0 11 Product Innovation Management 4 0-18-0 HUMAN RESOURCE MANAGEMENT 1 Human Resources Management 6,00,000 09-1 09-1 0-4 08-1 10-14 14-18 6-0 -7 14-18 1 Competency Based HRM/CBHRM 0. 4,60,000 19-1 9 Sep - 01 Oct 10-1 14 Practical Job Analysis 4,00,000 06-07 1-1 Designing Competency Model 1-1 Talent Management 1-1 17 Competency Based Recruitment & Selection 4 6-8 18 Practical Behavior Based Interview 04-0 04-0 19 Designing Learning Program 4-7 19-1 -7 0 Designing Training Program 4 4-6 1-1 Evaluating Training Program 01-0 07-08 Measuring Return On Training Investment - ROTI 4,00,000 10-11 0-0 GENERAL MANAGEMENT Training for Trainers 4,70,000 11-1 19-1 0 Sep - 0oct 18-0 4 Office Management 4 19-1 1-01-0 Filing Management (New Tittle) 4,00,000 19-0 1-1 -17 6 Designing Standard Operating Procedure (SOP),80,000 9-0 11-1 7-8 01-0 0-06 7 Management for Professional Secretary 4,00,000-18
PUBLIC TRAINING Hours Days Price (IDR) PARTICIPANTS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MARKETING MANAGEMENT Staff Spv Mgr Sr Mgr 8 Competitive Marketing Strategy,100,000 0-04 -4 19-0 - 4-9 Marketing Plan for Sustainable Competitive Advantage 0. 4,60,000-7 07-09 0 Marketing Management 4,100,000 10-1 09-11 9 Sep - 01 Oct 01-0 1 Building Service Culture 4,00,000-09-10-17 Customer Satisfaction Management 0. 4,00,000 04-06 Customer Service Orientation Enhancement 4,00,000 0-1 6-7 18-19 4 Marketing Channel Strategy (New) 0. 0-0 8-0 Sales Management 0. 8-0 8-0 6 Salesmanship 4,00,000 01-0 01-0 04-0 7 Negotiation Skill for Business 0. 4-6 14-0-0 01-0 0-8 Winning Product Management 0. 8-0 11-1 9 Digital Marketing,80,000-1- Applied Marketing Research 0. 7-9 09-11 OPERATION MANAGEMENT 41 Production/Operation Management 6 4.,80,000 0-06 -9 6-0 4 Quality Management (New) 0-1 07-08 4 Supply Chain Management 4,80,000 10-1 11-1 19-1 44 Production/Operation Planning & Control 6 4.,70,000 08-1 -7 4 Inventory Management 4,0,000 4-6 0-0 9 Sep - 01 Oct 01-0 46 Purchasing Management 0.,0,000 1 Mar - 0 Apr - -7 0-1-17 47 Warehouse Management 0.,00,000 19-1 1-48 Maintenance Management 4 4,90,000 0-07 0-0 49 Distribution & Transportation Management (New) 04-0 - 0 Project Management 4 6,000,000 7-9 07-09 0-0 11-1 1-17 7-9 4-6 1-17 1 Owner s Estimate 0. 4,00,000 10-1 18-0 Project Procurement & Risk Management -17 1-1 Operation Exellence 4 14-4 Lean System (New) 06-07 1-1 Workplace Producticivity Improvement 4-4 1-6 Work Load Analysis 4,000,000 9-0 0-0 11-1
7 8 FINANCIAL MANAGEMENT PUBLIC TRAINING Hours Days Price PARTICIPANTS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Finnon 1 : Understanding Financial Statement Finnon : Profit Planning & Capital Budgeting 0. (IDR),00,000 Staff Spv Mgr Sr Mgr 7-9 -18 4-6 8-0 7-8 0-0 0 Jun - 0 Jul 19-1 1-0-0 7-9 01-0 09-10 9 Integrated Risk Management 0.,00,000 18-0 11-1 1-14 18-0 60 Treasury Management - -17 11-1 61 Effective Cost Management 0. 4,00,000 11-1 0 Sep - 0 Oct 0-04 6 Budgeting 4,90,000 1-6-7 1-1 -6 6 Financial Statement Analysis,00,000 4-07-08 09-10 0-04 1-64 Feasibility Study 0.,00,000 0-09-11 18-0 6 Internal Audit,100,000 09-1 8 Sep - 0 Oct 66 Forensic Accounting & Fraud Investigation 0. 4,90,000 1 Mar - 0 Apr 4-6 11-1 SPECIAL PROGRAM 67 Young Manager s Program 110 8 19,00,000 1 Apr - 0 Jun 9 Sep - 1 Nov 68 Assessment Center Assessor Certification 9,800,000 6-0 0-06 0-4 08-1 4-8 0-09 09-1 07-11 69 Sertifikasi Ahli Pengadaan Barang/Jasa Pemerintah,00,000-7 -9 07-11 -7 70 New Product Development Professional 4 1 18 04-06 71 Human Capital Management Certification (HCMC) Modul 1 : Aligning HCM strategy & Corporate Strategy 4 6,800,000 10-1 -8 Modul : Acquiring & Developing the Right Employees 4 1-17 1- Modul : Retaining the Best Employee 4 0-8-0 Modul 4 : Increasing Employee Engagement 4 4-6 -7 MANAGING OTHERS 7 Managing People 0. 4,90,000-7 0-0 0-04 04-06 7 Effective Leadership,70,000 10-11 14-1 19-0 -17 19-0 1-1 10-11 1-74 Managing Team Development 4 6,00,000 19-1 0-7 Effective Supervisory Management 4,70,000 7-9 4-6 1 Mar-0 Apr 8-0 0-0 0 Jun - 0 Jul 11-1 0-0 01-0 76 Leader as A Coach (New) 7-8 1- PERSONAL EFFECTIVENESS 77 Effective Business Communication 4,000,000 04-0 1-1 1-1 8-9 78 Report Writing 0. 11-1 4-6 -18 18-0 79 Business Presentation Skill 0. 4,00,000 1-17 0-04 80 Time Management 4,000,000 9-0 4-19-0 1-1 -6 All Program Will Be Presented In Bahasa Indonesia
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