ANALYSIS QFD PADA PERUSAHAAN PRODUSEN KAMERA K E L O M P O K S O Y A : A H M A D M U K T I A L M A N S U R B A T A R A M A N U R U N G I K A N O V I I N D R I Y A T I I N D A N A S A R A M I T A R A C H M A N S A L I S U B A K T I T R I W U L A N D A R I P 056131942. 46E P 056132022. 46E P 056132062. 46E P 056132072. 46E P 056132192. 46E P 056132252. 46E
Beberapa Produsen Kamera
Struktur Kamera
Tahapan Quality Function Deployment Identifikasi keinginan konsumen Identifikasi bagaimana barang/jasa akan memuaskan konsumen Mengubungkan keinginan konsumen dengan produk/atribut teknis Identifikasi hubungan antara pesaing Mengembangkan peringkat kepentingan Evaluasi produk competitor Membandingkan performansi dari attribut teknis/trade off
Competitive assessment QFD House of Quality importance ratings Interrelationships How to satisfy customer wants customer wants Relationship matrix Target values evaluation Weighted rating
House of Quality Example Your team has been charged with designing a new camera for Great Cameras, Inc. The first action is to construct a House of Quality
Analysis of Competitors House of Quality Example How to Satisfy Interrelationships Wants Wants Relationship Matrix customer wants Lightweight 3 Easy to use 4 Reliable 5 Easy to hold steady 2 Color correction 1 Attributes and Evaluation importance rating (5 = highest)
Low electricity requirements Aluminum components Auto focus Auto exposure Paint pallet Ergonomic design Analysis of Competitors House of Quality Example How to Satisfy Interrelationships Wants Wants Relationship Matrix Attributes and Evaluation How to Satisfy Wants
Analysis of Competitors House of Quality Example How to Satisfy Interrelationships Wants High relationship Medium relationship Low relationship Wants Relationship Matrix Attributes and Evaluation Lightweight 3 Easy to use 4 Reliable 5 Easy to hold steady 2 Color corrections 1 Relationship matrix
Low electricity requirements Aluminum components Auto focus Auto exposure Paint pallet Ergonomic design Analysis of Competitors House of Quality Example How to Satisfy Interrelationships Wants Wants Relationship Matrix Relationships between the things we can do Attributes and Evaluation
Analysis of Competitors House of Quality Example How to Satisfy Interrelationships Wants Wants Relationship Matrix Attributes and Evaluation Lightweight 3 Easy to use 4 Reliable 5 Easy to hold steady 2 Color corrections 1 Our importance ratings 22 9 27 27 32 25 Weighted rating
Company A Company B Analysis of Competitors Interrelationships House of Quality Example How to Satisfy Wants Wants Relationship Matrix Attributes and Evaluation How well do competing products meet customer wants Lightweight 3 Easy to use 4 Reliable 5 Easy to hold steady 2 Color corrections 1 Our importance ratings 22 5 G G F G P P P G P P
0.5 A 75% 2 to 2 circuits Failure 1 per 10,000 Panel ranking Analysis of Competitors Interrelationships House of Quality Example How to Satisfy Wants Wants Relationship Matrix Attributes and Evaluation Target values ( attributes) evaluation Company A 0.7 60% yes 1 ok G Company B 0.6 50% yes 2 ok F Us 0.5 75% yes 2 ok G
0.5 A 75% 2 to 2 circuits Failure 1 per 10,000 Panel ranking Low electricity requirements Aluminum components Auto focus Auto exposure Paint pallet Ergonomic design Company A Company B House of Quality Example Completed House of Quality Lightweight 3 Easy to use 4 Reliable 5 Easy to hold steady 2 Color correction 1 Our importance ratings 22 9 27 27 32 25 G P G P F G G P P P Target values ( attributes) evaluation Company A 0.7 60% yes 1 ok G Company B 0.6 50% yes 2 ok F Us 0.5 75% yes 2 ok G
requirements Design characteristics Specific components Production process House of Quality Sequence Deploying resources through the organization in response to customer requirements Design characteristics House 1 Specific components House 2 Production process House 3 Quality plan House 4 Figure 5.4
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