Applied Marketing Research Problems To Be Addressed The quality of marketing decision is mostly influenced by the information used as the basis of the decision. Appropriate market research can produce profound and accurate market information. An intensive marketing research will become a competitive edge for a company because the research is able to identify market potential, market characteristics and consumer behavior. Those market information can be utilized to develop an appropriate marketing plan. Participants will learn practical skills to perform applied research and data processing using SPSS. Objectives Having attended this program, the participants are expected to be able to: Understand the importance of marketing research in marketing activities Understand the major steps in conducting marketing research activities Understand the major steps in conducting market potential research Understand the major steps in conducting consumers behavior research Subjects Covered Introduction to marketing research Research design and the process of data collection Data processing and analyzing Research Application: Market potentials research Consumers behavior research Satisfaction s research Who Should Attend Marketing Managers Research Managers Professionals who want to conduct independent research Staff who are responsible for research and marketing activities Price : IDR 4.80.000
Riset Pemasaran Terapan Menjawab Masalah Apa Kualitas suatu keputusan pemasaran sangat dipengaruhi oleh informasi yang melandasi lahirnya keputusan tersebut. Informasi mengenai pasar yang tajam dan akurat dapat dihasilkan melalui riset pemasaran yang tepat. Riset pemasaran yang kuat akan menjadi suatu keunggulan bagi perusahaan karena kemampuannya melihat potensi pasar, karakteristik pasar dan perilaku konsumen yang nantinya digunakan untuk membangun perencanaan pemasaran yang tepat. Dalam lokakarya ini peserta akan dibekali kemampuan praktis untuk mengadakan riset terapan dan mengolah data menggunakan SPSS. Manfaat Apa Yang Anda Peroleh Setelah selesai mengikuti program ini, peserta diharapkan mampu: Memahami pentingnya peranan riset pemasaran dalam kegiatan pemasaran Memahami langkah-langkah pokok dalam melakukan riset pemasaran Memahami langkah-langkah pokok dalam melakukan riset potensi pasar Memahami langkah-langkah pokok dalam melakukan riset perilaku konsumen Apa Saja Yang Dibahas Pengantar riset pemasaran Desain riset dan proses pengambilan data Pengolahan dan analisis data Aplikasi riset: o Riset potensi pasar o Riset perilaku konsumen o Riset kepuasan Siapa Saja Yang Perlu Ikut Manajer Pemasaran Manajer Riset Profesional yang ingin mengadakan riset mandiri Staf perusahaan yang bertanggung jawab atas kegiatan riset dan pemasaran
PUBLIC TRAINING Hours Days Price (IDR) PARTICIPANTS Staff Spv Mgr Sr Mgr JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC DECISION SCIENCE 01 Strategic Decision Making 4-0 Jun-01 Jul - 0 Minaut Indonesia - Problem Solving & Decision Making 7,00,000 6-0 -7-0 1-17 04-08 -9 10-14 8 Sep-0 Oct 1 Aug-04 Sep 19-09-1 14-18 0 Nov-04 Dec 0 Creative Thinking Technique 4,700,000-10-11 7-8 04 Practical Problem Solving 4,600,000 1-1 01-0 6-7 1-1 -6 STRATEGIC MANAGEMENT 0 Corporate Parenting 6,000,000 1-1 06 Company Strategic Planning 0. 6,000,000 04-06 11-1 0 Sep - 0 Oct 0-04 07 Managing Organizational Change 4,600,000-6 1-08 Business Model Canvas 0. 8-0 01-0 09-11 09 Innovation Strategy (New),00,000-17 10 Managing Innovation for Organization Growth (New) 4 8-0 11 Product Innovation Management 4 0-18-0 HUMAN RESOURCE MANAGEMENT 1 Human Resources Management 6,00,000 09-1 09-1 0-4 08-1 10-14 14-18 6-0 -7 14-18 1 Competency Based HRM/CBHRM 0. 4,60,000 19-1 9 Sep - 01 Oct 10-1 14 Practical Job Analysis 4,00,000 06-07 1-1 Designing Competency Model 1-1 Talent Management 1-1 17 Competency Based Recruitment & Selection 4 6-8 18 Practical Behavior Based Interview 04-0 04-0 19 Designing Learning Program 4-7 19-1 -7 0 Designing Training Program 4 4-6 1-1 Evaluating Training Program 01-0 07-08 Measuring Return On Training Investment - ROTI 4,00,000 10-11 0-0 GENERAL MANAGEMENT Training for Trainers 4,70,000 11-1 19-1 0 Sep - 0oct 18-0 4 Office Management 4 19-1 1-01-0 Filing Management (New Tittle) 4,00,000 19-0 1-1 -17 6 Designing Standard Operating Procedure (SOP),80,000 9-0 11-1 7-8 01-0 0-06 7 Management for Professional Secretary 4,00,000-18
PUBLIC TRAINING Hours Days Price (IDR) PARTICIPANTS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MARKETING MANAGEMENT Staff Spv Mgr Sr Mgr 8 Competitive Marketing Strategy,100,000 0-04 -4 19-0 - 4-9 Marketing Plan for Sustainable Competitive Advantage 0. 4,60,000-7 07-09 0 Marketing Management 4,100,000 10-1 09-11 9 Sep - 01 Oct 01-0 1 Building Service Culture 4,00,000-09-10-17 Customer Satisfaction Management 0. 4,00,000 04-06 Customer Service Orientation Enhancement 4,00,000 0-1 6-7 18-19 4 Marketing Channel Strategy (New) 0. 0-0 8-0 Sales Management 0. 8-0 8-0 6 Salesmanship 4,00,000 01-0 01-0 04-0 7 Negotiation Skill for Business 0. 4-6 14-0-0 01-0 0-8 Winning Product Management 0. 8-0 11-1 9 Digital Marketing,80,000-1- Applied Marketing Research 0. 7-9 09-11 OPERATION MANAGEMENT 41 Production/Operation Management 6 4.,80,000 0-06 -9 6-0 4 Quality Management (New) 0-1 07-08 4 Supply Chain Management 4,80,000 10-1 11-1 19-1 44 Production/Operation Planning & Control 6 4.,70,000 08-1 -7 4 Inventory Management 4,0,000 4-6 0-0 9 Sep - 01 Oct 01-0 46 Purchasing Management 0.,0,000 1 Mar - 0 Apr - -7 0-47 Warehouse Management 0.,00,000 19-1 1-48 Maintenance Management 4 4,90,000 0-07 0-0 49 Distribution & Transportation Management (New) 04-0 - 0 Project Management 4 6,000,000 7-9 07-09 0-0 11-1 7-9 4-6 1 Owner s Estimate 0. 4,00,000 10-1 18-0 Project Procurement & Risk Management -17 1-1 Operation Exellence 4 14-4 Lean System (New) 06-07 1-1 Workplace Producticivity Improvement 4-4 1-6 Work Load Analysis 4,000,000 9-0 0-0 11-1
7 8 FINANCIAL MANAGEMENT PUBLIC TRAINING Hours Days Price PARTICIPANTS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Finnon 1 : Understanding Financial Statement Finnon : Profit Planning & Capital Budgeting 0. (IDR),00,000 Staff Spv Mgr Sr Mgr 7-9 -18 4-6 8-0 7-8 0-0 0 Jun - 0 Jul 19-1 1-0-0 7-9 01-0 09-10 9 Integrated Risk Management 0.,00,000 18-0 11-1 1-14 18-0 60 Treasury Management - -17 11-1 61 Effective Cost Management 0. 4,00,000 11-1 0 Sep - 0 Oct 0-04 6 Budgeting 4,90,000 1-6-7 1-1 -6 6 Financial Statement Analysis,00,000 4-07-08 09-10 0-04 1-64 Feasibility Study 0.,00,000 0-09-11 18-0 6 Internal Audit,100,000 09-1 8 Sep - 0 Oct 66 Forensic Accounting & Fraud Investigation 0. 4,90,000 1 Mar - 0 Apr 4-6 11-1 SPECIAL PROGRAM 67 Young Manager s Program 110 8 19,00,000 1 Apr - 0 Jun 9 Sep - 1 Nov 68 Assessment Center Assessor Certification 9,800,000 6-0 0-06 0-4 08-1 4-8 0-09 09-1 07-11 69 Sertifikasi Ahli Pengadaan Barang/Jasa Pemerintah,00,000-7 -9 07-11 -7 70 New Product Development Professional 4 1 18 04-06 71 Human Capital Management Certification (HCMC) Modul 1 : Aligning HCM strategy & Corporate Strategy 4 6,800,000 10-1 -8 Modul : Acquiring & Developing the Right Employees 4 1- Modul : Retaining the Best Employee 4 0-8-0 Modul 4 : Increasing Employee Engagement 4 4-6 -7 MANAGING OTHERS 7 Managing People 0. 4,90,000-7 0-0 0-04 04-06 7 Effective Leadership,70,000 10-11 14-1 19-0 -17 19-0 1-1 10-11 1-74 Managing Team Development 4 6,00,000 19-1 0-7 Effective Supervisory Management 4,70,000 7-9 4-6 1 Mar-0 Apr 8-0 0-0 0 Jun - 0 Jul 11-1 0-0 01-0 76 Leader as A Coach (New) 7-8 1- PERSONAL EFFECTIVENESS 77 Effective Business Communication 4,000,000 04-0 1-1 1-1 8-9 78 Report Writing 0. 11-1 4-6 -18 18-0 79 Business Presentation Skill 0. 4,00,000 0-04 80 Time Management 4,000,000 9-0 4-19-0 1-1 -6 All Program Will Be Presented In Bahasa Indonesia
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