Marketing Plan For Sustainable Competitive Advantage Problems To Be Addressed It is essential to prepare a marketing planning that will win the competition in the current rapid change situation. Objectives Having attended this program, the participants are expected to be able to: Prepare a comprehensive marketing plan. It includes analysis of current situation and trends, evaluation of organization performance, analysis of critical issues combined with defined organization objectives, marketing strategies based on needs of the target market, action plans to implement, projection of profit or loss, properly control and contingency plan Prepare a marketing plan based on the needs of target markets to win the competition Subjects Covered Definition of marketing and marketing plan Analysis of current situation and trends Organization performance review Identification of critical issues Organization objectives Marketing strategies and the implementation of action plan Projection of profit and loss Control Contingency Plan Who Should Attend Director/Manager/Assistance of Marketing Manager Group Product Manager/Product Manager/Ass. Product Manager/Product Executive/Product Specialist Price : IDR 4.60.000
Marketing Plan For Sustainable Competitive Menjawab Masalah Apa Kebutuhan rencana pemasaran yang mampu memenangkan persaingan dalam menghadapi perubahan yang demikian pesat saat ini. Manfaat Apa Yang Anda Peroleh Setelah selesai mengikuti program ini, peserta diharapkan mampu: Membuat rencana pemasaran comprehensive yang mencakup analisis situasi dan trend saat ini, evaluasi kinerja perusahaan, analisis kritikal isu yang ada, dipadukan dengan tujuan perusahaan yang telah ditentukan, strategi pemasaran yang sesuai dengan kebutuhan pasar sasaran, tindakan-tindakan kegiatan yang perlu diimplementasikan, gambaran keuntungan serta kerugian yang akan diperoleh, kontrol dan rencana tindak lanjut yang perlu disiapkan Membuat rencana pemasaran yang sesuai dengan kebutuhan pasar sasaran sehingga perusahaan mampu memenangkan persaingan Apa Saja Yang Dibahas Definisi pemasaran dan rencana pemasaran Analisis situasi dan trend saat ini Evaluasi kinerja perusahaan Identifikasi isu Kritikal Tujuan perusahaan Strategi pemasaran dan tindakan implementasinya Gambaran : Project dan Loss Kontrol Rencana tindak lanjut Siapa Yang Perlu Ikut Direktur/Manajer/Ass. Manajer Pemasaran Group Product Manager/Product Manager/Ass. Product Manager/Product Executive/Product Specialist
PUBLIC TRAINING Hours Days Price (IDR) PARTICIPANTS Staff Spv Mgr Sr Mgr JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC DECISION SCIENCE 01 Strategic Decision Making 4-0 Jun-01 Jul - 0 Minaut Indonesia - Problem Solving & Decision Making 7,00,000 6-0 -7-0 1-17 04-08 -9 10-14 8 Sep-0 Oct 1 Aug-04 Sep 19-09-1 14-18 0 Nov-04 Dec 0 Creative Thinking Technique 4,700,000-10-11 7-8 04 Practical Problem Solving 4,600,000 1-1 01-0 6-7 1-1 -6 STRATEGIC MANAGEMENT 0 Corporate Parenting 6,000,000 1-1 06 Company Strategic Planning 0. 6,000,000 04-06 11-1 0 Sep - 0 Oct 0-04 07 Managing Organizational Change 4,600,000-6 1-08 Business Model Canvas 0. 8-0 01-0 1-17 09-11 09 Innovation Strategy (New),00,000-17 10 Managing Innovation for Organization Growth (New) 4 8-0 11 Product Innovation Management 4 0-18-0 HUMAN RESOURCE MANAGEMENT 1 Human Resources Management 6,00,000 09-1 09-1 0-4 08-1 10-14 14-18 6-0 -7 14-18 1 Competency Based HRM/CBHRM 0. 4,60,000 19-1 9 Sep - 01 Oct 10-1 14 Practical Job Analysis 4,00,000 06-07 1-1 Designing Competency Model 1-1 Talent Management 1-1 17 Competency Based Recruitment & Selection 4 6-8 18 Practical Behavior Based Interview 04-0 04-0 19 Designing Learning Program 4-7 19-1 -7 0 Designing Training Program 4 4-6 1-1 Evaluating Training Program 01-0 07-08 Measuring Return On Training Investment - ROTI 4,00,000 10-11 0-0 GENERAL MANAGEMENT Training for Trainers 4,70,000 11-1 19-1 0 Sep - 0oct 18-0 4 Office Management 4 19-1 1-01-0 Filing Management (New Tittle) 4,00,000 19-0 1-1 -17 6 Designing Standard Operating Procedure (SOP),80,000 9-0 11-1 7-8 01-0 0-06 7 Management for Professional Secretary 4,00,000-18
PUBLIC TRAINING Hours Days Price (IDR) PARTICIPANTS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC MARKETING MANAGEMENT Staff Spv Mgr Sr Mgr 8 Competitive Marketing Strategy,100,000 0-04 -4 19-0 - 4-9 Marketing Plan for Sustainable Competitive Advantage 0. 4,60,000-7 07-09 0 Marketing Management 4,100,000 10-1 09-11 9 Sep - 01 Oct 01-0 1 Building Service Culture 4,00,000-09-10-17 Customer Satisfaction Management 0. 4,00,000 04-06 Customer Service Orientation Enhancement 4,00,000 0-1 6-7 18-19 4 Marketing Channel Strategy (New) 0. 0-0 8-0 Sales Management 0. 8-0 8-0 6 Salesmanship 4,00,000 01-0 01-0 04-0 7 Negotiation Skill for Business 0. 4-6 14-0-0 01-0 0-8 Winning Product Management 0. 8-0 11-1 9 Digital Marketing,80,000-1- Applied Marketing Research 0. 7-9 09-11 OPERATION MANAGEMENT 41 Production/Operation Management 6 4.,80,000 0-06 -9 6-0 4 Quality Management (New) 0-1 07-08 4 Supply Chain Management 4,80,000 10-1 11-1 19-1 44 Production/Operation Planning & Control 6 4.,70,000 08-1 -7 4 Inventory Management 4,0,000 4-6 0-0 9 Sep - 01 Oct 01-0 46 Purchasing Management 0.,0,000 1 Mar - 0 Apr - -7 0-1-17 47 Warehouse Management 0.,00,000 19-1 1-48 Maintenance Management 4 4,90,000 0-07 0-0 49 Distribution & Transportation Management (New) 04-0 - 0 Project Management 4 6,000,000 7-9 07-09 0-0 11-1 1-17 7-9 4-6 1-17 1 Owner s Estimate 0. 4,00,000 10-1 18-0 Project Procurement & Risk Management -17 1-1 Operation Exellence 4 14-4 Lean System (New) 06-07 1-1 Workplace Producticivity Improvement 4-4 1-6 Work Load Analysis 4,000,000 9-0 0-0 11-1
7 8 FINANCIAL MANAGEMENT PUBLIC TRAINING Hours Days Price PARTICIPANTS JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Finnon 1 : Understanding Financial Statement Finnon : Profit Planning & Capital Budgeting 0. (IDR),00,000 Staff Spv Mgr Sr Mgr 7-9 -18 4-6 8-0 7-8 0-0 0 Jun - 0 Jul 19-1 1-0-0 7-9 01-0 09-10 9 Integrated Risk Management 0.,00,000 18-0 11-1 1-14 18-0 60 Treasury Management - -17 11-1 61 Effective Cost Management 0. 4,00,000 11-1 0 Sep - 0 Oct 0-04 6 Budgeting 4,90,000 1-6-7 1-1 -6 6 Financial Statement Analysis,00,000 4-07-08 09-10 0-04 1-64 Feasibility Study 0.,00,000 0-09-11 18-0 6 Internal Audit,100,000 09-1 8 Sep - 0 Oct 66 Forensic Accounting & Fraud Investigation 0. 4,90,000 1 Mar - 0 Apr 4-6 11-1 SPECIAL PROGRAM 67 Young Manager s Program 110 8 19,00,000 1 Apr - 0 Jun 9 Sep - 1 Nov 68 Assessment Center Assessor Certification 9,800,000 6-0 0-06 0-4 08-1 4-8 0-09 09-1 07-11 69 Sertifikasi Ahli Pengadaan Barang/Jasa Pemerintah,00,000-7 -9 07-11 -7 70 New Product Development Professional 4 1 18 04-06 71 Human Capital Management Certification (HCMC) Modul 1 : Aligning HCM strategy & Corporate Strategy 4 6,800,000 10-1 -8 Modul : Acquiring & Developing the Right Employees 4 1-17 1- Modul : Retaining the Best Employee 4 0-8-0 Modul 4 : Increasing Employee Engagement 4 4-6 -7 MANAGING OTHERS 7 Managing People 0. 4,90,000-7 0-0 0-04 04-06 7 Effective Leadership,70,000 10-11 14-1 19-0 -17 19-0 1-1 10-11 1-74 Managing Team Development 4 6,00,000 19-1 0-7 Effective Supervisory Management 4,70,000 7-9 4-6 1 Mar-0 Apr 8-0 0-0 0 Jun - 0 Jul 11-1 0-0 01-0 76 Leader as A Coach (New) 7-8 1- PERSONAL EFFECTIVENESS 77 Effective Business Communication 4,000,000 04-0 1-1 1-1 8-9 78 Report Writing 0. 11-1 4-6 -18 18-0 79 Business Presentation Skill 0. 4,00,000 1-17 0-04 80 Time Management 4,000,000 9-0 4-19-0 1-1 -6 All Program Will Be Presented In Bahasa Indonesia
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