LAMPIRAN 1 KUESIONER

Transkripsi

1 Responden Yth., LAMPIRAN KUESIONER NOMOR URUT KUESIONER: Nama saya Syilvia Sazumi, mahasiswi semester VIII Fakultas Ekonomi. Saat ini saya sedang melakukan penelitian untuk skripsi saya mengenai Analisis Faktor-Faktor yang Mempengaruhi Dampak dari Iklan Banner Produk Telepon Selular di Internet. Agar penelitian ini dapat berlangsung dengan baik, saya mohon kesediaan dan bantuan Saudara/i untuk mengisi kuesioner ini dengan sebaik-baiknya. Atas perhatian dan waktu Saudara/i, saya ucapkan terima kasih. PETUNJUK: BERIKAN TANDA ( ) PADA PERNYATAAN BERIKUT YANG TEPAT BAGI ANDA Saya memiliki dan menggunakan koneksi Internet di rumah saya (co: Fastnet, Telkom Speedy, Indosat IM2, CBN, Indonet, Centrin, dll.) Saya memiliki dan menggunakan koneksi Internet di kantor saya Saya memiliki dan menggunakan fasilitas hotspot di kampus saya Jika Anda memilih salah salah satu (atau lebih) dari pernyataan di atas, mohon lanjutkan ke pertanyaan berikutnya, jika tidak, STOP sampai di sini. Terima kasih atas partisipasi Anda. PETUNJUK: BERIKAN TANDA ( ) PADA PERNYATAAN BERIKUT YANG TEPAT BAGI ANDA. Sebutkan merek dan jenis produk telepon selular (Ponsel) yang Anda gunakan saat ini! (contoh: Nokia E90, Blackberry Bold, dll.) 2. Apakah Anda pernah melihat Iklan banner di Internet dari merek Ponsel yang Anda gunakan saat ini? (contoh: Nokia, Sony Ericsson, dll.) Ya, sebutkan.. Tidak Jika Ya, lanjutkan ke pertanyaan berikutnya, jika tidak, STOP sampai di sini, terima kasih atas partisipasi Anda

2 PETUNJUK: LINGKARI JAWABAN YANG ANDA PILIH A. Perilaku dalam Menggunakan Internet. Berapa lama Anda telah menggunakan Internet? a. < tahun b. -2 tahun c. 2-3 tahun d.3-4 tahun e. > 4 tahun 2. Berapa rata-rata penggunaan Internet Anda dalam sehari? a. < jam b. -2 jam c. 2-3 jam d. 3-4 jam e. > 4 jam 3. Kategori website yang paling sering Anda kunjungi? (harap pilih salah satu) a. Search Engine (contoh: google.com, google.co.id, googlesyndication.com, live.com,dll.) b. Web portal (contoh : yahoo.com, detik.com, msn.com, okezone.com, kapanlagi.com, dll.) c. Download site (contoh: rapidshare.com, indowebster.com, download.com, dll.) d. Website komunitas (contoh: facebook.com, friendster.com, kaskus.com, multiply.com, dll.) e. Website hiburan (contoh: Youtube, Flixster,dll) f. Website berita (contoh: kompas.com, detiknews.com, detikinet.com, dll.) g. Blog (contoh: livejournal.com, blogger.com, wordpress.com, dll.) h. Lainnya (sebutkan)...

3 B. Faktor-Faktor Yang Mempengaruhi Dampak dari Iklan Banner Di Internet I. Kontak dan Perhatian Terhadap Iklan Banner di Internet dari Merek Ponsel yang Anda Gunakan (Iklan banner yang dimaksud sesuai dengan merek Ponsel yang anda gunakan, contoh: jika Ponsel Anda adalah Nokia N70, maka iklan banner yang dimaksud adalah iklan banner dari produk Nokia jenis apapun) Sangat Tidak Tidak Agak Tidak Agak Sangat. Saya menggunakan Internet rata-rata lebih dari 2 jam dalam sehari 2. Setiap kali saya mengakses Internet, saya sering melihat iklan banner merek produk Ponsel yang saya gunakan. 3. Setiap kali saya mengakses Internet, saya melihat iklan banner produk ponsel hanya sekilas saja. 4. Setiap kali saya mengakses Internet, saya mengamati iklan banner produk Ponsel dengan baik II. Tingkat Pentingnya Desain Konten Iklan Banner Di Internet bagi Anda Sangat Tidak Tidak Agak Tidak Agak Sangat. Menurut saya, unsur penempatan desain flash dalam tampilan iklan banner di Internet adalah penting 2. Menurut saya, unsur penempatan gambar dan teks dalam tampilan iklan banner di Internet adalah penting 3. Menurut saya, unsur penggunaan gambar dan warna dalam tampilan iklan banner di Internet adalah penting 4. Menurut saya, secara umum unsur materi isi (content) dalam iklan banner di Internet adalah penting

4 III. Peran Ponsel bagi Anda Tidak penting (unimportant) 7 Penting (important) Tidak relevan (irrelevant) 7 Relevan (relevant) Tidak Berarti (means nothing to me) 7 Sangat Berarti (means a lot to me) Tidak bermanfaat (worthless) 7 Bermanfaat (valuable) Tidak dibutuhkan (not needed) 7 Dibutuhkan (needed) Tidak menarik (uninteresting) 7 Menarik (interesting) Tidak Menyenangkan (unexciting) 7 Menyenangkan (exciting) Tidak memikat (unappealing) 7 Memikat (appealing) Biasa saja (mundane) 7 Mempesona (fascinating) Not involving 7 Involving Ket: Involving berarti Anda rela mengeluarkan usaha yang besar untuk mendapatkan produk tersebut, Not Involving berarti Anda tidak rela mengeluarkan usaha yang besar untuk mendapatkan produk tersebut IV. Sikap Terhadap Iklan Banner Merek Ponsel Anda Di Internet (Iklan Banner yang dimaksud sesuai dengan merek Ponsel yang Anda gunakan, contoh: Jika Ponsel Anda adalah Nokia N70, maka iklan banner yang dimaksud adalah iklan banner dari produk Nokia jenis apapun) Sangat Tidak Tidak Agak Tidak Agak Sangat. Produk Ponsel yang diiklankan di Internet sama dengan produk aslinya 2. Saya percaya akan kebenaran iklan banner produk Ponsel di Internet 3. Produk Ponsel yang diiklankan melalui Internet bermanfaat bagi saya 4. Kebanyakan dari iklan-iklan produk Ponsel yang ada di Internet menyenangkan bagi saya 5. Secara umum, saya menyukai iklan produk Ponsel yang ada di Internet 6. Iklan banner produk Ponsel di Internet dapat dijadikan sumber informasi yang baik bagi saya

5 V. Dampak dari Iklan Banner di Internet dari Merek Ponsel yang Anda Gunakan (Iklan Banner yang dimaksud sesuai dengan merek Ponsel yang Anda gunakan, contoh: Jika Ponsel Anda adalah Nokia N70, maka iklan banner yang dimaksud adalah iklan banner dari produk Nokia jenis apapun) Sangat Tidak Tidak Agak Tidak Agak Sangat Keinginan Untuk Meng-Klik Iklan Banner Di Internet Dari Merek Produk Ponsel Yang Anda Gunakan. Saya tertarik untuk meng-klik iklan-iklan banner produk Ponsel yang ada di Internet lagi 2. Saya ingin meng-klik iklan-iklan banner produk Ponsel yang ada di Internet lagi 3. Saya sering meng-klik iklan-iklan banner produk Ponsel yang ada di Internet Kemampuan Mengingat Iklan Banner Di Internet Dari Merek Produk Ponsel Yang Anda Gunakan 4. Saya bisa mengingat sebagian besar isi dari iklaniklan banner produk Ponsel yang ada di Internet 5. Iklan banner di Internet membuat saya memiliki kesan yang lebih baik terhadap produk Ponsel yang diiklankan 6. Saya bisa menjelaskan isi dari iklan banner produk Ponsel yang ada di Internet Sikap Terhadap Merek Produk Ponsel yang Diiklankan 7. Setelah melihat iklan yang ada di Internet, saya jadi lebih suka pada merek produk Ponsel yang diiklankan. 8. Setelah melihat iklan yang ada di Internet, saya akan lebih memilih merek produk Ponsel yang diiklankan 9. Setelah melihat iklan Internet, kesan saya terhadap merek produk Ponsel yang diiklankan menjadi lebih kuat Keinginan Membeli Merek Produk Ponsel yang Anda Gunakan 0. Setelah melihat iklan banner di Internet, saya mau mencoba mengunakan produk yang diiklankan tersebut. Setelah melihat iklan banner di Internet, saya tertarik untuk membeli produk yang diiklankan tersebut 2. Setelah melihat iklan banner di Internet, saya akan membeli produk yang diiklankan tersebut

6 PETUNJUK: BERIKAN TANDA ( ) PADA PERNYATAAN BERIKUT YANG TEPAT BAGI ANDA C. Profil Responden Jenis Kelamin Laki-laki Perempuan Usia 20 tahun 2-25 tahun tahun > 30 tahun Status Mahasiswa (sebutkan) Universitas: Fakultas: Pegawai Negeri Karyawan Swasta Lain-lain (sebutkan). Pendidikan Terakhir SMA Diploma S S2 S3 Pengeluaran Per bulan Rp Rp Rp Rp Rp > Rp

7 LAMPIRAN 2 Pertanyaan Screening Fasilitas Internet Rumah Kantor Kampus Rumah & Kantor Rumah & Kampus Total Jumlah Pernah melihat iklan banner ponsel di Internet Statistics screening N Valid 20 Missing 0 screening Frequency Percent Valid Percent Cumulative Percent Valid Ya 20 00,0 00,0 00,0

8 LAMPIRAN 3 Frekuensi Perilaku Konsumen Pengalaman Menggunakan Internet Statistics Lama Tahun N Valid 20 Missing 0 Lama Tahun Valid Frequency Percent Valid Percent Cumulative Percent < tahun 3 2,5 2,5 2,5-2 tahun 4 3,3 3,3 5,8 2-3 tahun 6 5,0 5,0 0,8 3-4 tahun 8 5,0 5,0 25,8 > 4 tahun 89 74,2 74,2 00,0 Total 20 00,0 00,0 Frekuensi menggunakan Internet per hari Statistics Lama Jam N Valid 20 Missing 0 Lama Jam Frequency Percent Valid Percent Cumulative Percent Valid < jam 5 4,2 4,2 4,2-2 jam 23 9,2 9,2 23,3 2-3 jam 33 27,5 27,5 50,8 3-4 jam 26 2,7 2,7 72,5 > 4 jam 33 27,5 27,5 00,0 Total 20 00,0 00,0 Website yang paling sering dikunjungi Statistics Website N Valid 20 Missing 0

9 Website Frequency Percent Valid Percent Cumulative Percent Valid search engine 29 24,2 24,2 24,2 web portal 8 6,7 6,7 30,8 download site 5 4,2 4,2 35,0 komunitas 58 48,3 48,3 83,3 hiburan 4 3,3 3,3 86,7 berita 4,7,7 98,3 blog 2,7,7 00,0 Total 20 00,0 00,0

10 LAMPIRAN 4 Uji Reliabilitas. Uji Reliabilitas Pre-test R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted CONTACT 8,9667 5,3437,09,7763 CONTACT2 0,3667 4,585,3986,5798 CONTACT3 0,3667 3,486,6483,3774 CONTACT4 0,7000 3,944,5979,4383 Reliability Coefficients N of Cases = 30,0 N of Items = 4 Alpha =,6364 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted CONTENT 4,5333 5,5678,4880,856 CONTENT2 4,0333 6,3782,7668,675 CONTENT3 3,9333 5,9264,6775,6895 CONTENT4 4,3000 6,562,5346,7599 Reliability Coefficients N of Cases = 30,0 N of Items = 4 Alpha =,7849

11 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted PERAN 49,667 24,495,0883,8999 PERAN2 50, ,6506,7736,8653 PERAN3 50, ,2759,8333,8592 PERAN4 50, ,4483,8390,8585 PERAN5 50,0000 9,862,8207,8598 PERAN6 50, ,995,897,8623 PERAN7 50, ,8552,8365,863 PERAN8 50, ,4264,8366,8604 PERAN9 5, ,2069,0870,946 PERAN0 50,5667 8,6678,286,8993 Reliability Coefficients N of Cases = 30,0 N of Items = 0 Alpha =,8872 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted ATTWAD 20,6000,5586,3640,7794 ATTWAD2 2,000 9,4034,746,6876 ATTWAD3 20,9333 0,4782,4994,750 ATTWAD4 2,3333 0,2989,5787,733 ATTWAD5 2,2333 8,8057,786,6703 ATTWAD6 20,8000,4069,2500,885 Reliability Coefficients N of Cases = 30,0 N of Items = 6 Alpha =,7773

12 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted CLICK 6,5333 6,885,8473,938 CLICK2 6,6667 6,4368,8985,8829 CLICK3 6,8000 5,3379,866,930 Reliability Coefficients N of Cases = 30,0 N of Items = 3 Alpha =,9328 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted RECALL 6,9667 3,5506,6409,7770 RECALL2 6,6000 4,730,676,7668 RECALL3 6,9667 3,2747,7305,6739 Reliability Coefficients N of Cases = 30,0 N of Items = 3 Alpha =,83 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted ATTITD 7,4000 4,524,6052,845 ATTITD2 7,5000 3,8448,798,6529 ATTITD3 7,3000 3,944,6707,7839 Reliability Coefficients

13 N of Cases = 30,0 N of Items = 3 Alpha =,8293 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted PCH 7,333 5,085,7637,892 PCH2 7,2667 5,4437,8257,7753 PCH3 7,6000 5,0069,7052,8797 Reliability Coefficients N of Cases = 30,0 N of Items = 3 Alpha =, Uji Reliabilitas 20 responden R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted CONTACT 9,3583 5,226,2500,6645 CONTACT2 0,6000 5,0655,3899,5622 CONTACT3 0,4250 3,9607,540,4585 CONTACT4 0,9667 4,6375,487,4974 Reliability Coefficients N of Cases = 20,0 N of Items = 4 Alpha =,628 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha

14 if Item if Item Total if Item Deleted Deleted Correlation Deleted CONTENT 4,5500 6,260,5604,873 CONTENT2 4,583 6,6890,7560,750 CONTENT3 3,8667 7,2930,706,7450 CONTENT4 4,750 6,7338,5792,7932 Reliability Coefficients N of Cases = 20,0 N of Items = 4 Alpha =,838 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted PERAN 53,8083 9,0638,484,7499 PERAN2 54,000 8,0739,4948,746 PERAN3 54,0250 8,0582,596,7428 PERAN4 53,8333 8,5266,6978,732 PERAN5 54,0000 8,6555,467,7503 PERAN6 54,4833 6,924,6087,7283 PERAN7 54,6750 8,876,4627,7506 PERAN8 54,9333 8,890,380,769 PERAN9 55, ,5333,880,7839 PERAN0 54,7000 9,9933,2074,7860 Reliability Coefficients N of Cases = 20,0 N of Items = 0 Alpha =,7730

15 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted ATTWAD 9, ,50,4576,8498 ATTWAD2 9,9583 8,509,5904,8285 ATTWAD3 20,0750 6,6078,6784,82 ATTWAD4 20,4583 6,7209,7036,8060 ATTWAD5 20,3667 6,333,804,7855 ATTWAD6 20,0833 7,4384,5509,8388 Reliability Coefficients N of Cases = 20,0 N of Items = 6 Alpha =,8466 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted CLICK 5,7333 6,4997,882,9089 CLICK2 5,8250 6,5489,945,8858 CLICK3 6,0750 6,2884,8378,9466 Reliability Coefficients N of Cases = 20,0 N of Items = 3 Alpha =,9405 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted RECALL 6,6583 3,7730,6549,5828 RECALL2 5,9667 4,8392,4585,8023

16 RECALL3 6,797 4,039,6466,5965 Reliability Coefficients N of Cases = 20,0 N of Items = 3 Alpha =,7538 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted ATTITD 7,267 4,7930,6970,8922 ATTITD2 7,833 4,487,80,7950 ATTITD3 6,9500 4,655,8040,7985 Reliability Coefficients N of Cases = 20,0 N of Items = 3 Alpha =,8804 R E L I A B I L I T Y A N A L Y S I S Item-total Statistics Scale Scale Corrected Mean Variance Item- Alpha if Item if Item Total if Item Deleted Deleted Correlation Deleted PCH 5,897 4,8705,755,875 PCH2 6,097 5,363,7645,7790 PCH3 6,6333 4,7888,7256,8084 Reliability Coefficients N of Cases = 20,0 N of Items = 3 Alpha =,8578

17 LAMPIRAN 5 Analisis Faktor. Kontak dan Perhatian KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,52 Bartlett's Test of Sphericity Approx. Chi-Square 29,754 df 6 Sig.,000 Anti-image Matrices Anti-image Covariance Anti-image Correlation a Measures of Sampling Adequacy(MSA) Communalities contact & attention contact & attention2 contact & attention4 CTC3A contact & attention,922 -,022 -,207 -,032 contact & attention2 -,022,865 -,287,06 contact & attention4 -,207 -,287,79 -,66 CTC3A -,032,06 -,66,955 contact & attention,63(a) -,024 -,242 -,034 contact & attention2 -,024,506(a) -,347,6 contact & attention4 -,242 -,347,56(a) -,9 CTC3A -,034,6 -,9,435(a) Initial Extraction contact & attention,000,363 contact & attention2,000,406 contact & attention4,000,677 CTC3A,000,093 Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative %,539 38,478 38,478,539 38,478 38,478 2,04 26,023 64,50 3,856 2,396 85,898 4,564 4,02 00,000

18 Component Matrix(a) Component contact & attention,602 contact & attention2,637 contact & attention4,823 CTC3A,305 a components extracted. 2. Desain Konten KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,787 Bartlett's Test of Sphericity Approx. Chi-Square 86,062 df 6 Sig.,000 Anti-image Matrices Anti-image content Covariance design content design2 content design3 content design4 Anti-image Correlation content design content design2 content design3 content design4 a Measures of Sampling Adequacy(MSA) content design content design2 content design3 content design4,637 -,80 -,02,003 -,80,45 -,86 -,53 -,02 -,86,468 -,50,003 -,53 -,50,604,824(a) -,35 -,86,004 -,35,745(a) -,422 -,305 -,86 -,422,784(a) -,28,004 -,305 -,28,824(a) Communalities Initial Extraction content design,000,556 content design2,000,78 content design3,000,735 content design4,000,594

19 Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 2,667 66,667 66,667 2,667 66,667 66,667 2,630 5,759 82,426 3,402 0,044 92,47 4,30 7,529 00,000 Component Matrix(a) Component content design,746 content design2,884 content design3,858 content design4,77 a components extracted. 3. Tingkat Keterlibatan Produk KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,678 Bartlett's Test of Sphericity Approx. Chi-Square 407,677 df 45 Sig.,000 Anti-image Matrices Antiimage Covaria nce Antiimage Correla tion Penti ng Relev an Bera rti Berman faat dibutuh kan men arik menyenan gkan memi kat mempes ona involv ing Penting,506 -,56,024 -,79,045 -,027 -,030,23,035,02 Relevan - -,56,526,083 -,00,22 -,222,025 -,008,067 -,93 Berarti,024 -,083,528 -,66 -,03 -,020 -,028,005,07,053 Bermanfa - -,79 -,00 at,66,287 -,74,023,03 -,095 -,02 -,009 dibutuhka -,045,22 n,03 -,74,452 -,78,004,027,58 -,058 menarik - -,027 -,222,020,023 -,78,443 -,47,06 -,85,5 menyenan - -,030,025 gkan,028,03,004 -,47,620 -,27,38 -,65 memikat,23 -,008,005 -,095,027,06 -,27,622 -,90 -,035 mempeso na,035,067,07 -,02,58 -,85,38 -,90,740 -,074 involving,02 -,93,053 -,009 -,058,5 -,65 -,035 -,074,82 Penting,744( a) Relevan -,30 -,30,047 -,469,095 -,058 -,054,29,058,08,659( a) -,58 -,002,25 -,460,044 -,04,07 -,294

20 Berarti Bermanfa at dibutuhka n menarik menyenan gkan memikat mempeso na involving,047 -,58 -,469 -,002,095,25 -,058 -,460 -,054,044 a Measures of Sampling Adequacy(MSA) Communalities Initial Extraction Penting,000,453 Relevan,000,388 Berarti,000,58 Bermanfaat,000,706 dibutuhkan,000,454 menarik,000,552 menyenangkan,000,286 memikat,000,82 mempesona,000,054 involving,000,060,838 (a) -,427 -,063 -,04 -,049 -,427 -,063 -,04 -,049,008,3,08,705(a) -,482,066,030 -,224 -,222 -,09 -,482,668(a) -,399,008,05,273 -,095,066 -,399,677( a) -,28,030 -,323,250,030,008 -,28,667(a) -,435,204 -,23,29 -,04,008 -,224,05,030 -,435,63( a) -,279 -,049,058,07,3 -,222,273 -,323,204 -,279,367(a) -,094,08 -,294,08 -,09 -,095,250 -,23 -,049 -,094 Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 3,652 36,523 36,523 3,652 36,523 36,523 2,459 4,594 5,7 3,088 0,884 62,00 4,08 0,80 72,8 5,797 7,974 80,56 6,65 6,52 86,307 7,522 5,28 9,526 8,45 4,52 95,677 9,247 2,47 98,48 0,85,852 00,000,473( a)

21 Component Matrix(a) Component Penting,673 Relevan,623 Berarti,720 Bermanfaat,840 dibutuhkan,674 menarik,743 menyenangkan,535 memikat,426 mempesona,332 involving,345 a components extracted. 4. Sikap terhadap Iklan KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,752 Bartlett's Test of Sphericity Approx. Chi-Square 374,59 df 5 Sig.,000 Anti-image Matrices Anti-image Covariance Anti-image Correlation toward add toward add2 toward add3 toward add4 toward add5 toward add6 toward,493 -,239,09 -,029 -,022,066 add toward -,239,353 -,07,097 -,43,009 add2 toward,09 -,07,485 -,60,02 -,08 add3 toward -,029,097 -,60,333 -,70 -,00 add4 toward add5 -,022 -,43,02 -,70,293 -,082 toward,066,009 -,08 -,00 -,082,570 add6 toward,78(a) -,572,039 -,07 -,058,24 add toward -,572,652(a) -,260,283 -,443,09 add2 toward,039 -,260,832(a) -,397,033 -,206

22 add3 toward -,07,283 -,397,75(a) -,543 -,230 add4 toward -,058 -,443,033 -,543,768(a) -,20 add5 toward add6,24,09 -,206 -,230 -,20,872(a) a Measures of Sampling Adequacy(MSA) Communalities Initial Extraction toward add,000,369 toward add2,000,533 toward add3,000,624 toward add4,000,653 toward add5,000,789 toward add6,000,466 Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 3,432 57,208 57,208 3,432 57,208 57,208 2,233 20,549 77,757 3,450 7,492 85,249 4,406 6,766 92,05 5,36 5,268 97,283 6,63 2,77 00,000 Component Matrix(a) Component toward add,608 toward add2,730 toward add3,790 toward add4,808 toward add5,888 toward add6,682 a components extracted.

23 5. Click-through KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,745 Bartlett's Test of Sphericity Approx. Chi-Square 338,637 df 3 Sig.,000 Anti-image Matrices Anti-image Covariance Anti-image Correlation a Measures of Sampling Adequacy(MSA) Communalities Initial Extraction click thru,000,902 click thru2,000,930 click thru3,000,857 Total Variance Explained click thru click thru2 click thru3 click thru,85 -,8 -,043 click thru2 -,8,52 -,096 click thru3 -,043 -,096,290 click thru,732(a) -,702 -,85 click thru2 -,702,683(a) -,455 click thru3 -,85 -,455,847(a) Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 2,689 89,63 89,63 2,689 89,63 89,63 2,25 7,64 96,795 3,096 3,205 00,000 Component Matrix(a) Component click thru,950 click thru2,964 click thru3,926 a components extracted.

24 6. Recall Effect KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,643 Bartlett's Test of Sphericity Approx. Chi-Square 97,70 df 3 Sig.,000 Anti-image Matrices Anti-image Covariance Anti-image Correlation a Measures of Sampling Adequacy(MSA) Communalities Initial Extraction recall effect,000,758 recall effect2,000,5 recall effect3,000,747 Total Variance Explained recall effect recall effect2 recall effect3 recall effect,523 -,43 -,37 recall effect2 -,43,790 -,2 recall effect3 -,37 -,2,53 recall effect,606(a) -,223 -,60 recall effect2 -,223,806(a) -,87 recall effect3 -,60 -,87,60(a) Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 2,06 67,204 67,204 2,06 67,204 67,204 2,655 2,83 89,036 3,329 0,964 00,000 Component Matrix(a) Component recall effect,87 recall effect2,75 recall effect3,864 a components extracted.

25 7. Sikap terhadap Merek KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,79 Bartlett's Test of Sphericity Approx. Chi-Square 20,88 df 3 Sig.,000 Anti-image Matrices Anti-image Covariance Anti-image Correlation a Measures of Sampling Adequacy(MSA) Communalities Initial Extraction of brand,000,733 of brand2,000,847 of brand3,000,845 Total Variance Explained of brand of brand2 of brand3 of brand,54 -,20 -,4 of brand2 -,20,37 -,209 of brand3 -,4 -,209,320 of brand,84(a) -,296 -,28 of brand2 -,296,678(a) -,657 of brand3 -,28 -,657,68(a) Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 2,424 80,87 80,87 2,424 80,87 80,87 2,383 2,776 93,593 3,92 6,407 00,000 Component Matrix(a) Component of brand,856 of brand2,92 of brand3,99 a components extracted.

26 8. Purchase Intention KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,732 Bartlett's Test of Sphericity Approx. Chi-Square 64,97 df 3 Sig.,000 Anti-image Matrices Anti-image Covariance Anti-image Correlation a Measures of Sampling Adequacy(MSA) Communalities purchase intention purchase intention2 purchase intention3 purchase intention,48 -,94 -,45 Initial purchase intention2 -,94,45 -,205 purchase intention3 -,45 -,205,464 purchase intention,757(a) -,434 -,306 purchase intention2 -,434,702(a) -,467 purchase intention3 -,306 -,467,742(a) Extraction purchase intention,000,764 purchase intention2,000,80 purchase intention3,000,775 Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 2,348 78,27 78,27 2,348 78,27 78,27 2,363 2,094 90,365 3,289 9,635 00,000 Component Matrix(a) Component purchase intention,874 purchase intention2,900 purchase intention3,880 a components extracted.

27 9. Dampak dari iklan banner di Internet KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.,770 Bartlett's Test of Sphericity Approx. Chi-Square 74,48 df 6 Sig.,000 Anti-image Matrices Anti-image Covariance Anti-image Correlation a Measures of Sampling Adequacy(MSA) Communalities attirude of purchase click through recall effect brand intention click through,55 -,24,00 -,40 recall effect -,24,47 -,25 -,24 attirude of brand,00 -,25,604 -,06 purchase intention -,40 -,24 -,06,66 click through,769(a) -,448,00 -,24 recall effect -,448,75(a) -,429 -,245 attirude of brand,00 -,429,782(a) -,75 purchase intention -,24 -,245 -,75,846(a) Initial Extraction click through,000,640 recall effect,000,779 attirude of brand,000,587 purchase intention,000,67 Total Variance Explained Initial Eigenvalues Extraction Sums of Squared Loadings Component Total % of Variance Cumulative % Total % of Variance Cumulative % 2,623 65,580 65,580 2,623 65,580 65,580 2,589 4,72 80,302 3,493 2,35 92,67 4,295 7,383 00,000 Component Matrix(a) Component click through,800 recall effect,882 of brand,766 purchase intention,786

28 LAMPIRAN 6 Uji Regresi. Uji Regresi Sederhana H Variables Entered/Removed(b) Model Variables Entered Variables Removed Method contact & attention(a). Enter a All requested variables entered. b Dependent Variable: toward ad Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,277(a),077,069, a Predictors: (Constant), contact & attention ANOVA(b) Model Sum of Squares df Mean Square F Sig. Regression 9,08 9,08 9,72,002(a) Residual 09,78 7,938 Total 8,826 8 a Predictors: (Constant), contact & attention b Dependent Variable: toward ad Coefficients(a) Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta (Constant),003,089,039,969 contact & attention,278,089,277 3,6,002 a Dependent Variable: toward ad H2 Variables Entered/Removed(b) Model Variables Entered Variables Removed Method contact & attention(a). Enter a All requested variables entered. b Dependent Variable: internet advertising effect Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,260(a),068,060, a Predictors: (Constant), contact & attention

29 ANOVA(b) Model Sum of Squares df Mean Square F Sig. Regression 8,040 8,040 8,49,004(a) Residual 0,79 7,947 Total 8,83 8 a Predictors: (Constant), contact & attention b Dependent Variable: internet advertising effect Coefficients(a) Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. (Constant) -,003,089 -,039,969 contact & attention,26,090,260 2,94,004 a Dependent Variable: internet advertising effect H3 Variables Entered/Removed(b) Model Variables Entered Variables Removed Method content design(a). Enter a All requested variables entered. b Dependent Variable: internet advertising effect Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,06(a),0,003, a Predictors: (Constant), content design ANOVA(b) Model Sum of Squares df Mean Square F Sig. Regression,335,335,339,250(a) Residual 7,665 8,997 Total 9,000 9 a Predictors: (Constant), content design b Dependent Variable: internet advertising effect Coefficients(a) Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. (Constant) -4,945E-7,09,000,000 content design,06,092,06,57,250 a Dependent Variable: internet advertising effect

30 H4 Variables Entered/Removed(b) Model Variables Entered Variables Removed Method toward ad(a). Enter a All requested variables entered. b Dependent Variable: internet advertising effect Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,665(a),442,437, a Predictors: (Constant), toward ad ANOVA(b) Model Sum of Squares df Mean Square F Sig. Regression 52,606 52,606 93,496,000(a) Residual 66,394 8,563 Total 9,000 9 a Predictors: (Constant), toward ad b Dependent Variable: internet advertising effect Coefficients(a) Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. (Constant) -6,250E-8,068,000,000 toward ad,665,069,665 9,669,000 a Dependent Variable: internet advertising effect H5 Variables Entered/Removed(b) Model Variables Entered Variables Removed Method content design(a). Enter a All requested variables entered. b Dependent Variable: product involvement Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,27(a),06,008, a Predictors: (Constant), content design ANOVA(b) Model Sum of Squares df Mean Square F Sig. Regression,9,9,926,68(a) Residual 7,089 8,992 Total 9,000 9 a Predictors: (Constant), content design b Dependent Variable: product involvement

31 Coefficients(a) Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. (Constant) 8,966E-7,09,000,000 content design,27,09,27,388,68 a Dependent Variable: product involvement H6 Variables Entered/Removed(b) Model Variables Entered Variables Removed Method product involvement(a). Enter a All requested variables entered. b Dependent Variable: toward ad Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,284(a),08,073, a Predictors: (Constant), product involvement ANOVA(b) Model Sum of Squares df Mean Square F Sig. Regression 9,584 9,584 0,336,002(a) Residual 09,46 8,927 Total 9,000 9 a Predictors: (Constant), product involvement b Dependent Variable: toward ad Coefficients(a) Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. (Constant) -7,593E-7,088,000,000 product,284,088,284 3,25,002 involvement a Dependent Variable: toward ad H7 Variables Entered/Removed(b) Model Variables Entered Variables Removed Method product involvement(a). Enter a All requested variables entered. b Dependent Variable: internet advertising effect Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,23(a),05,007, a Predictors: (Constant), product involvement

32 ANOVA(b) Model Sum of Squares df Mean Square F Sig. Regression,798,798,80,8(a) Residual 7,202 8,993 Total 9,000 9 a Predictors: (Constant), product involvement b Dependent Variable: internet advertising effect Coefficients(a) Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. (Constant) -4,986E-7,09,000,000 product,23,09,23,345,8 involvement a Dependent Variable: internet advertising effect 2. Uji Regresi Berganda Sikap terhadap Iklan Banner di Internet Descriptive Statistics Mean Std. Deviation N toward ad, , contactr, , product involvement, , Correlations Pearson Correlation Sig. (-tailed) N toward ad contactr product involvement toward ad,000,32,284 contactr,32,000,097 product involvement,284,097,000 toward ad.,000,00 contactr,000.,47 product involvement,00,47. toward ad contactr product involvement

33 Variables Entered/Removed(a) Model 2 Variables Entered Variables Removed contactr. Method Stepwise (Criteria: Probability-of-F-toenter <=,050, Probability-of-F-toremove >=,00). product involvement. Stepwise (Criteria: Probability-of-F-toenter <=,050, Probability-of-F-toremove >=,00). a Dependent Variable: toward ad Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,32(a),098,090, ,403(b),63,48, a Predictors: (Constant), contactr b Predictors: (Constant), contactr, product involvement ANOVA(c) Model Sum of Squares df Mean Square F Sig. Regression,66,66 2,764,00(a) 2 Residual 07,384 8,90 Total 9,000 9 Regression 9, ,67,354,000(b) Residual 99,658 7,852 Total 9,000 9 a Predictors: (Constant), contactr b Predictors: (Constant), contactr, product involvement c Dependent Variable: toward ad Coefficients(a) Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. (Constant) -6,369E-8,087,000,000 contactr,32,087,32 3,573,00 2 (Constant) -3,629E-7,084,000,000 contactr,288,085,288 3,385,00 product involvement,256,085,256 3,02,003 a Dependent Variable: toward ad

34 Excluded Variables(b) Collinearity Statistics Model Beta In t Sig. Partial Correlation Tolerance product involvement,256(a) 3,02,003,268,99 a Predictors in the Model: (Constant), contactr b Dependent Variable: toward ad Dampak dari Iklan Banner di Internet Descriptive Statistics Mean Std. Deviation N internet advertising effect, , contactr, , toward ad, , product involvement, , content design, , Correlations Pearson Correlation Sig. (-tailed) N internet advertising effect toward ad product involvement content design contactr internet advertising,000,27,665,23,06 effect contactr,27,000,32,097,293 toward ad,665,32,000,284,35 product involvement,23,097,284,000,27 content design,06,293,35,27,000 internet advertising.,00,000,09,25 effect contactr,00.,000,47,00 toward ad,000,000.,00,000 product involvement,09,47,00.,084 content design,25,00,000,084. internet advertising effect contactr toward ad product involvement content design

35 Variables Entered/Removed(a) Model Variables Entered toward ad Variables Removed. Method Stepwise (Criteria: Probability -of-f-toenter <=,050, Probability -of-f-toremove >=,00). a Dependent Variable: internet advertising effect Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate,665(a),442,437, a Predictors: (Constant), toward ad ANOVA(b) Model Sum of Squares df Mean Square F Sig. Regression 52,606 52,606 93,496,000(a) Residual 66,394 8,563 Total 9,000 9 a Predictors: (Constant), toward ad b Dependent Variable: internet advertising effect Coefficients(a) Model Unstandardized Coefficients Standardized Coefficients t Sig. Correlations Collinearity Statistics Std. Zero B Error Beta order Partial Part Tolerance VIF (Constant) - 6,250E-,068,000,000 8 toward ad,665,069,665 9,669,000,665,665,665,000,000 a Dependent Variable: internet advertising effect Excluded Variables(b) Model Beta In t Sig. Collinearity Statistics Partial Correlation Tolerance VIF Minimum Tolerance contactr,070(a),973,333,090,902,08,902 product - -,998,32 -,092,99,088,99 involvement,072(a) content design - -,2 -,46,90,0,90,5(a),599 a Predictors in the Model: (Constant), toward ad b Dependent Variable: internet advertising effect

36 LAMPIRAN 7 Profil Responden. Jenis Kelamin Statistics Jenis Kelamin N Valid 20 Missing 0 Jenis Kelamin Valid Frequency Percent Valid Percent Cumulative Percent Laki-laki 67 55,8 55,8 55,8 Perempuan 53 44,2 44,2 00,0 Total 20 00,0 00,0 2. Usia Statistics Usia N Valid 20 Usia Missing 0 Valid Frequency Percent Valid Percent Cumulative Percent < 2 tahun 33 27,5 27,5 27, tahun 66 55,0 55,0 82, tahun 9,2 9,2 9,7 > 30 tahun 0 8,3 8,3 00,0 Total 20 00,0 00,0 3. Status Statistics Status N Valid 20 Missing 0 Status Valid Frequency Percent Valid Percent Cumulative Percent Mahasiswa 76 63,3 63,3 63,3 Karyawan swasta 44 36,7 36,7 00,0 Total 20 00,0 00,0

37 4. Pendidikan Terakhir Statistics Pendidikan Terakhir N Valid 20 Missing 0 Pendidikan Terakhir Valid Frequency Percent Valid Percent Cumulative Percent SMA 75 62,5 62,5 62,5 Diploma 6 5,0 5,0 67,5 S 26 2,7 2,7 89,2 S2 3 0,8 0,8 00,0 Total 20 00,0 00,0 5. Pengeluaran Per bulan Statistics Pengeluaran Per bulan N Valid 20 Missing 0 Pengeluaran Per bulan Frequency Percent Valid Percent Cumulative Percent Valid < ,5 32,5 32, ,2 39,2 7, ,7 6,7 88,3 > ,7,7 00,0 Total 20 00,0 00,0