FACTS AND INSIGHTS ABOUT DINERS IN INDONESIA

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1 FACTS AND INSIGHTS ABOUT DINERS IN INDONESIA

2 5% GROWTH RESTAURANTS IN INDONESIA HAVE A LOT OF OPPORTUNITIES TO GROW RESTAURANT S VALUE IS SET TO INCREASE AT A CONSTANT RATE OF 5% IN 2015 RISING TO RP 35.1 BILLION IN 2020 SOURCE : EUROMONITOR

3 FACTS AND INSIGHTS ABOUT DINERS IN INDONESIA

4 Rp Rp % Rp Rp % Rp Rp % Rp Rp % Rp Rp % Rp Rp % Rp Rp % 18% 14% 19% DINING OUT/MONTH HOW MANY TIMES DO YOU DINE OUT IN A MONTH? 34% Rp Rp % Rp Rp % > Rp % 10% 5% 1-3 TIMES 4-6 TIMES 7-11 TIMES TIMES TIMES >21 TIMES SOURCE : QRAVED TEAM SURVEY 2016

5 AGE GROUPS USER DEMOGRAPHIC GENDER 3% % MALE 41% 27% % % FEMALE 59% SOURCE : QRAVED TEAM SURVEY 2016

6 1.MIE INSTAN 2. SUSHI 9. NASI GORENG 10. BURGER 8. RAMEN 10 MOST SEARCHED KEYWORDS ON QRAVED 3. BAKMI 4.MARTABAK 5. STEAK 6. RAMEN 7. SHABU SOURCE : QRAVED TEAM SURVEY

7 WHEN DO DINERS RESERVE THEIR TABLES? RESERVATION PEAK HOURS RESERVATION BUSIEST DAY FRIDAY SOURCE : QRAVED TEAM SURVEY

8 THE BREAKDOWN OF JAKARTA F&B SCENE IN 2016 TOP 5 busiest DISTRICT TOP CUISINE PRICE RANGE PEOPLE ARE LOOKING AT KUNINGAN KEMANG KELAPA GADING THAMRIN SENOPATI INDONESIAN 100K-200K WESTERN K CHINESE 100K WESTERN 200K-300K WESTERN 200K-300K TOP 5 RESTAURANT FEATURES Halal Free wifi Outdoor Seats 24 hours Smoking Area SOURCE : QRAVED TEAM SURVEY 2016

9 THE DINER S BEHAVIOURS ARE CHANGING

10 INDONESIANS ARE DIGITALIZED TOTAL POPULATION ACTIVE INTERNET USER ACTIVE SOCIAL MEDIA USER ACTIVE MOBILE SOCIAL MEDIA USER 255.5M 72.7M 74M 64M URBANISATION : 51% PENETRATION : 28% PENETRATION : 29% URBANISATION : 51% SOURCE : WEARESOCIAL

11 INDONESIANS ARE DIGITALIZED TOP ACTIVE SOCIAL PLATFORMS FACEBOOK 15% WHATS APP FACEBOOK MESSENGER LINE INSTAGRAM 14% 13% 12% 12% SOURCE : WEARESOCIAL

12 INDONESIANS ARE DIGITALIZED 31% USE INTERNET TO SEARCH FOR PRODUCTS OR SERVICES SOURCE : WEARESOCIAL

13 WHICH OF THESE BUSINESS TYPES HAVE YOU SEARCHED REVIEW FOR? 70% 60% 60% 50% 40% 40% 31% 28% 26% 30% 20% 18% 18% 20% 10% 0% Restaurant / Cafe Hotel & B&B Medical / Healthcare Clothing Store Hair & Beauty Salon Grocery Store Auto Service Pub / Bar Car Dealerships Insurance Service Veterinarians Spa Service Costmetic Procedures Tradesmen SOURCE: CONVERSIONXL

14 "MAXIMIZING ONLINE ADS BECOMES VERY CRUCIAL" 71% WoM (Words of Mouth) and search happen because consumers see ads online 82% Internet user is exposed to web ads SOURCE: CONVERSIONXL

15 WHAT HAPPENS WHEN CONSUMERS SEE ADS? 42% Click on the mobile Ads 35% Visit the advertiser s site 27% Call the business 49% Make a purchase SOURCE: CONVERSIONXL

16 RESTAURANTS ARE TAKING OVER SOCIAL MEDIA Successful restaurants are mostly driven by strong digital presence and social media marketing effort PABLO 28K followers on instagram WARUNK UPNORMAL 100K followers on instagram UNION 27K followers on instagram This is driven by the huge audience in the digital word 89M Indonesian internet user (Source : Wearesocial) 90% Of them is on Social Media (Source : Wearesocial)

17 BUT 79% Of top advertisers don t have an appealing ads content SOURCE: CONVERSIONXL

18 78% of people are more attracted to LARGE AND HIGH QUALITY PICTURES Of consumers say they trust ONLINE REVIEW as much as personal recommendation 88% SOURCE: CONVERSIONXL

19 QRAVED CAN HELP YOU WIN THE DIGITAL MARKET! here are the examples : PAGE VIEWS IN QRAVED COST FOR TWO POTENTIALLY GENERATE RESTAURANT A 60K PAGE VIEW 100K Rp 97.5 mn From Qraved Restaurant Page RESTAURANT B 30K PAGE VIEW 250K Rp mn From Qraved Restaurant Page

20 PARTNER WITH QRAVED Setiap bulan Qraved menjangkau lebih dari 6 juta pembaca Indonesia yang terdiri dari pelaku industri makanan - Foodies, Pengusaha Restoran dan Blogger Makanan. Sebagian besar audiens Qraved membaca konten kami melalui perangkat mobile. Sementara itu, Qraved memiliki lebih dari pengikut sosial media yang terus bertambah hingga sekarang. GRATIS > - Klaim dan optimalkan halaman restoran Anda - Akses QRIS (Qraved Restaurant Information System) Akses QRIS di mana saja & kapan saja melalui mobile web Pantau penjualan Anda secara real-time Kenali & tingkatkan interaksi bersama pelanggan Pantau semua aktifitas restoran Anda di Qraved & sosial media dari satu tempat Monitor kinerja & analytics halaman restoran Anda Dengan teknologi PWA, QRIS bekerja lebih cepat tanpa loading time Jika Anda ingin terhubung dengan jutaan Foodies yang tergabung dalam platform kami, silakan ke resto@qraved.com atau telepon ke Ext untuk mengetahui cara lebih lanjut untuk berpartner bersama Qraved.