LAMPIRAN. Lampiran 1. Surat Keterangan Penelitian

82 LAMPIRAN Lampiran 1. Surat Keterangan Penelitian

83 Lampiran 2. Daftar Kuesioner Daftar Kuesioner Analisis Pengaruh Promosi Terhadap Keputusan Konsumen Membeli Teh Celup Walini di Kota Bandung Identitas Responden 1. Nama : 2. Jenis Kelamin : ( ) Pria ( ) Wanita 3. Usia : 4. Pendidikan : ( ) Tamat SMA ( ) Magister ( ) Diploma ( ) Doktor ( ) Sarjana ( ) Lainnya, sebutkan... 5. Pekerjaan : ( ) Tidak bekerja ( ) Pegawai Swasta ( ) Pelajar ( ) Wirausaha ( ) PNS ( ) Lainnya, sebutkan... ( ) TNI/POLRI Pengalaman Responden 1. Berapakah jumlah Teh Celup Walini yang Anda beli setiap kalinya? ( ) 1 kotak ( ) 2 kotak ( ) 3 kotak ( ) > 3 kotak, sebutkan... 2. Berapa kali Anda melakukan pembelian Teh Celup Walini? ( ) 1 minggu sekali ( ) 2 minggu sekali ( ) 1 bulan sekali ( ) Lainnya, sebutkan... 3. Sudah berapa lamakah Anda mengkonsumsi Teh Celup Walini? ( ) < 1 tahun ( ) 1 tahun ( ) 2 tahun ( ) > 2 tahun, sebutkan... 4. Apa alasan utama Anda membeli Teh Celup Walini? ( ) Produknya berkualitas ( ) Harganya terjangkau ( ) Mudah diperoleh ( ) Promosinya menarik ( ) Lainnya, sebutkan...

84 Lampiran 2. (Lanjutan) Petunjuk: 1. Berikan tanda (X) atau ( ) pada kolom yang tersedia. 2. Pilihlah jawaban yang dianggap sesuai menurut Anda. 3. Keterangan: (STS) = Sangat Tidak Setuju (TS) = Tidak Setuju (N) = Netral (S) = Setuju (SS) = Sangat Setuju A. Advertising (Periklanan) No. Pernyataan STS TS N S SS 1 Iklan Teh Celup Walini yang terdapat di media cetak mampu menarik minat konsumen untuk membeli. 2 Iklan Teh Celup Walini yang terdapat di reklame mampu menarik minat konsumen untuk membeli. 3 Iklan Teh Celup Walini yang berupa branding pada kendaraan operasional mampu menarik minat konsumen untuk membeli. B. Personal Selling (Penjualan Pribadi) No. Pernyataan STS TS N S SS 1 Presentasi produk Teh Celup Walini yang dilakukan oleh salesman mampu menarik minat konsumen untuk membeli. 2 Promo berupa pemberian sampel produk oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli. 3 Pameran dagang yang dilakukan oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli.

85 Lampiran 2. (Lanjutan) C. Sales Promotion (Promosi Penjualan) No. Pernyataan STS TS N S SS 1 Promo berupa hadiah oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli. 2 Promo berupa potongan harga (Rp) atau diskon (%) oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli. 3 Promo berupa pemberian bonus (contoh: Buy 1 Get 1) produk oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli. D. Direct Marketing (Pemasaran Langsung) No. Pernyataan STS TS N S SS 1 Promosi Teh Celup Walini di media sosial (Facebook dan Twitter) mampu menarik minat konsumen untuk membeli. 2 Stand atau kios yang dibuka oleh Teh Celup Walini mampu menarik minat konsumen untuk membeli. 3 Promosi Teh Celup Walini di situs web mampu menarik minat konsumen untuk membeli. E. Public Relations (Hubungan Masyarakat) No. Pernyataan STS TS N S SS 1 Promosi Teh Celup Walini berupa acara khusus (seperti: senam pagi) mampu menarik minat konsumen untuk membeli.

86 Lampiran 2. (Lanjutan) No. Pernyataan STS TS N S SS 2 Promosi Teh Celup Walini dalam bentuk sponsorship mampu menarik minat konsumen untuk membeli. 3 Promosi Teh Celup Walini berupa kegiatan pelayanan masyarakat (seperti: grebeg pasar) mampu menarik minat konsumen untuk membeli. F. Keputusan Pembelian No. Pernyataan STS TS N S SS 1 Konsumen hanya membeli teh celup dengan merek Walini. 2 Konsumen membeli Teh Celup Walini secara rutin. 3 Konsumen merekomendasikan Teh Celup Walini kepada orang lain. 4 Konsumen merasa puas dengan Teh Celup Walini sehingga selalu melakukan pembelian ulang.

87 Lampiran 3. Tabel r Tabel r (α 5%) df r Df r df r df r df r 1 0.988 21 0.352 41 0.257 61 0.209 81 0.182 2 0.900 22 0.344 42 0.254 62 0.208 82 0.181 3 0.805 23 0.377 43 0.251 63 0.206 83 0.180 4 0.729 24 0.330 44 0.248 64 0.204 84 0.179 5 0.669 25 0.323 45 0.246 65 0.203 85 0.178 6 0.622 26 0.323 46 0.243 66 0.201 86 0.177 7 0.582 27 0.317 47 0.240 67 0.200 87 0.176 8 0.549 28 0.312 48 0.238 68 0.198 88 0.175 9 0.521 29 0.306 49 0.235 69 0.197 89 0.174 10 0.497 30 0.301 50 0.233 70 0.195 90 0.173 11 0.476 31 0.296 51 0.228 71 0.194 91 0.172 12 0.458 32 0.291 52 0.226 72 0.193 92 0.171 13 0.441 33 0.287 53 0.224 73 0.191 93 0.170 14 0.426 34 0.283 54 0.222 74 0.190 94 0.169 15 0.412 35 0.279 55 0.220 75 0.189 95 0.168 16 0.400 36 0.275 56 0.218 76 0.188 96 0.167 17 0.389 37 0.271 57 0.216 77 0.186 97 0.166 18 0.378 38 0.267 58 0.214 78 0.185 98 0.165 19 0.369 39 0.264 59 0.213 79 0.184 99 0.165 20 0.360 40 0.261 60 0.211 80 0.183 100 0.164 Sumber: Sujarweni (2015).

88 Lampiran 4. Tabel Durbin Watson Tabel Durbin Watson k = 6 k = 7 k = 8 k = 9 k = 10 n dl du dl du dl du dl du dl du 11 0.20 3.01 12 0.27 2.83 0.17 3.15 13 0..33 2.70 0.23 2.99 0.15 3.27 14 0.39 2.57 0.29 2.85 0.20 3.11 0.13 3.36 15 0.45 2.47 0.34 2.73 0.25 2.98 0.18 3.22 0.11 3.44 16 0.50 2.39 0.40 2.62 0.30 2.86 0.22 3.09 0.16 3.30 17 0.55 2.32 0.45 2.54 0.36 2.76 0.27 2.98 0.20 3.18 18 0.60 2.26 0.50 2.47 0.41 2.67 0.32 2.87 0.24 3.07 19 0.65 2.21 0.55 2.40 0.46 2.59 0.37 2.78 0.29 2.97 20 0.69 2.16 0.60 2.34 0.50 2.52 0.42 2.70 0.34 2.89 21 0.73 2.12 0.64 2.30 0.55 2.46 0.46 2.63 0.38 2.81 22 0.77 2.09 0.68 2.25 0.59 2.41 0.51 2.57 0.42 2.73 23 0.80 2.06 0.72 2.21 0.63 2.36 0.55 2.51 0.47 2.67 24 0.84 2.04 0.75 2.17 0.67 2.32 0.58 2.64 0.51 2.61 25 0.87 2.01 0.78 2.14 0.70 2.28 0.62 2.42 0.54 2.56 26 0.90 1.99 0.82 2.12 0.74 2.24 0.66 2.38 0.58 2.51 27 0.93 1.97 0.85 2.09 0.77 2.22 0.69 2.34 0.62 2.47 28 0.95 1.96 0.87 2.07 0.80 2.19 0.72 2.31 0.65 2.43 29 0.98 1.94 0.90 2.05 0.83 2.16 0.75 2.28 0.68 2.40 30 1.00 1.93 0.93 2.03 0.85 2.14 0.78 2.25 0.71 2.36 35 1.10 1.88 1.03 1.97 0.97 2.05 0.91 2.14 0.85 2.24 40 1.18 1.85 1.12 1.92 1.06 2.00 1.01 2.07 0.95 2.15 45 1.24 1.84 1.19 1.90 1.14 1.96 1.09 2.02 1.04 2.09 50 1.29 1.82 1.25 1.88 1.20 1.93 1.16 1.99 1.11 2.04 55 1.33 1.81 1.29 1.86 1.25 1.91 1.21 1.96 1.17 2.01 60 1.37 1.81 1.34 1.85 1.30 1.89 1.26 1.94 1.22 1.98 65 1.40 1.81 1.37 1.84 1.34 1.88 1.30 1.92 1.27 1.96 70 1.43 1.80 1.40 1.84 1.37 1.87 1.34 1.91 1.31 1.95 75 1.46 1.80 1.43 1.83 1.40 1.87 1.37 1.90 1.34 1.94 80 1.48 1.80 1.45 1.83 1.43 1.86 1.40 1.89 1.37 1.93 85 1.50 1.80 1.47 1.83 1.49 1.86 1.42 1.89 1.40 1.92 90 1.52 1.80 1.49 1.83 1.47 1.85 1.45 1.88 1.42 1.91 95 1.54 1.80 1.51 1.83 1.49 1.85 1.46 1.88 1.44 1.90 100 1.55 1.80 1.53 1.83 1.50 1.85 1.48 1.87 1.46 1.90 150 1.65 1.82 1.64 1.83 1.62 1.85 1.60 1.86 1.59 1.88 200 1.71 1.83 1.70 1.84 1.69 1.85 1.68 1.86 1.67 1.87 Sumber: Sujarweni (2015).

Degrees of freedom in denominator (df2) 89 Lampiran 5. Tabel F Tabel F (α 5%) Degrees of freedom in numerator (df1) 2 3 4 5 6 7 8 9 1 199.500 215.707 224.583 230.162 233.986 236.768 238.883 240.543 2 19.000 19.164 19.247 19.296 19.330 19.330 19.371 19.385 3 9.552 9.277 9.117 9.013 8.941 8.941 8.845 8.812 4 6.944 6.591 6.388 6.256 6.163 6.094 6.041 5.999 5 5.786 5.409 5.192 5.050 4.950 4.876 4.818 4.772 6 5.143 4.757 4.534 4.387 4.284 4.207 4.147 4.099 7 4.737 4.347 4.120 3.972 3.866 3.787 3.726 3.677 8 4.459 4.066 3.838 3.687 3.581 3.500 3.438 3.388 9 4.256 3.863 3.633 3.482 3.374 3.293 3.230 3.179 10 4.103 3.708 3.478 3.326 3.217 3.135 3.072 3.020 15 3.682 3.287 3.056 2.901 2.790 2.707 2.641 2.588 20 3.493 3.098 2.866 2.711 2.599 2.514 2.447 2.393 25 3.385 2.991 2.759 2.603 2.490 2.405 2.337 2.282 30 3.316 2.922 2.690 2.534 2.421 2.334 2.266 2.211 35 3.267 2.874 2.641 2.485 2.372 2.285 2.217 2.161 40 3.232 2.839 2.606 2.449 2.336 2.249 2.180 2.124 45 3.204 2.812 2.579 2.422 2.308 2.221 2.152 2.096 50 3.183 2.790 2.557 2.400 2.286 2.199 2.130 2.073 55 3.165 2.773 2.540 2.383 2.269 2.181 2.112 2.055 60 3.150 2.758 2.525 2.368 2.254 2.167 2.097 2.040 65 3.138 2.746 2.513 2.356 2.242 2.154 2.084 2.027 70 3.128 2.736 2.503 2.346 2.231 2.143 2.074 2.017 75 3.119 2.727 2.494 2.337 2.222 2.134 2.064 2.007 80 3.111 2.719 2.486 2.329 2.214 2.126 2.056 1.999 85 3.104 2.712 2.479 2.322 2.207 2.119 2.049 1.992 90 3.098 2.706 2.473 2.316 2.201 2.113 2.043 1.986 91 3.097 2.705 2.472 2.315 2.200 2.112 2.042 1.984 92 3.095 2.704 2.471 2.313 2.199 2.111 2.041 1.983 93 3.094 2.703 2.470 2.312 2.198 2.110 2.040 1.982 94 3.093 2.701 2.469 2.311 2.197 2.109 2.038 1.981 95 3.092 2.700 2.467 2.310 2.196 2.108 2.037 1.980 96 3.091 2.699 2.466 2.309 2.195 2.106 2.036 1.979 97 3.090 2.698 2.465 2.308 2.194 2.105 2.035 1.978 98 3.089 2.697 2.465 2.307 2.193 2.104 2.034 1.9777 99 3.088 2.696 2.464 2.306 2.192 2.103 2.033 1.976 100 3.087 2.696 2.463 2.305 2.191 2.103 2.032 1.975 Sumber: Sujarweni (2015).

90 Lampiran 6. Tabel t Tabel t df 0,05 0,025 df 0,05 0,002 df 0,05 0,025 df 0,05 0,025 1 6.314 12.706 26 1.706 2.065 51 1.675 2.008 76 1.665 1.992 2 2.920 4.303 27 1.703 2.052 52 1.675 2.007 77 1.665 1.991 3 2.353 3.182 28 1.701 2.048 53 1.674 2.006 78 1.665 1.991 4 2.132 2.776 29 1.699 2.045 54 1.674 2.005 79 1.664 1.990 5 2.015 2.571 30 1.697 2.042 55 1.673 2.004 80 1.664 1.990 6 1.943 2.447 31 1.696 2.040 56 1.673 2.003 81 1.664 1.990 7 1.895 2.365 32 1.694 2.037 57 1.672 2.002 82 1.664 1.989 8 1.860 2.306 33 1.692 2.035 58 1.672 2.002 83 1.663 1.989 9 1.833 2.262 34 1.691 2.032 59 1.671 2.001 84 1.663 1.989 10 1.812 2.228 35 1.690 2.030 60 1.671 2.000 85 1.663 1.988 11 1.796 2.201 36 1.688 2.028 61 1.670 2.000 86 1.663 1.988 12 1.782 2.179 37 1.687 2.026 62 1.670 1.999 87 1.663 1.988 13 1.771 2.160 38 1.686 2.024 63 1.669 1.998 88 1.662 1.987 14 1.761 2.145 39 1.685 2.023 64 1.669 1.998 89 1.662 1.987 15 1.753 2.131 40 1.684 2.021 65 1.669 1.997 90 1.662 1.987 16 1.746 2.120 41 1.683 2.020 66 1.668 1.997 91 1.662 1.986 17 1.740 2.110 42 1.682 2.018 67 1.668 1.996 92 1.662 1.986 18 1.734 2.101 43 1.681 2.017 68 1.668 1.995 93 1.661 1.986 19 1.729 2.093 44 1.680 2.015 69 1.667 1.995 94 1.661 1.986 20 1.725 2.086 45 1.679 2.014 70 1.667 1.994 95 1.661 1.985 21 1.721 2.080 46 1.679 2.013 71 1.667 1.994 96 1.661 1.985 22 1.717 2.074 47 1.678 2.012 72 1.666 1.993 97 1.661 1.985 23 1.714 2.069 48 1.677 2.011 73 1.666 1.993 98 1.661 1.984 24 1.711 2.064 49 1.677 2.010 74 1.666 1.993 99 1.660 1.984 25 1.708 2.060 50 1.676 2.009 75 1.665 1.992 100 1.660 1.984 Sumber: Sujarweni (2015).

91 Lampiran 7. Produk Teh Celup Walini 1. Teh Celup Hitam Klasik 2. Teh Celup Hijau 3. Teh Celup Jahe 4. Teh Celup Lemon 5. Teh Celup Leci 6. Teh Celup Apel

92 Lampiran 7. (Lanjutan) 7. Teh Celup Blackcurrant 8. Teh Celup Mint 9. Teh Celup Wangi Melati

93 Lampiran 8. Data Karakteristik Demografi Responden Responden Jenis Kelamin Usia Pendidikan Pekerjaan 1 1 21 1 0 2 1 22 3 0 3 1 21 1 0 4 0 21 3 0 5 1 20 1 0 6 1 21 3 0 7 1 22 1 0 8 1 49 4 1 9 1 21 1 0 10 1 22 3 0 11 1 21 1 0 12 1 31 3 1 13 1 35 2 1 14 0 56 4 1 15 0 38 5 1 16 1 23 1 0 17 0 50 3 1 18 1 48 3 1 19 0 55 4 1 20 0 52 4 1 21 1 35 2 1 22 0 28 3 0 23 0 40 3 1 24 0 46 4 1 25 0 23 4 0 26 0 22 3 1 27 1 21 1 0 28 0 21 3 0 29 0 23 3 1 30 0 22 3 0 31 1 21 1 0 32 0 31 4 1 33 1 22 3 1 34 1 56 3 1 35 0 54 5 1 36 0 58 4 1

94 Lampiran 8. (Lanjutan) Responden Jenis Kelamin Usia Pendidikan Pekerjaan 37 0 50 3 1 38 0 50 1 1 39 0 37 2 1 40 0 62 5 0 41 0 44 5 1 42 0 58 5 1 43 1 36 3 1 44 1 27 1 0 45 1 36 1 1 46 1 40 1 1 47 1 23 3 1 48 1 60 1 1 49 1 32 3 1 50 1 32 3 1 51 1 18 1 0 52 1 20 1 0 53 1 19 1 0 54 1 18 1 0 55 1 27 3 0 56 1 26 2 1 57 0 32 3 1 58 1 26 4 1 59 1 23 3 1 60 1 40 4 1 61 0 27 2 1 62 1 34 3 0 63 1 22 1 0 64 1 21 3 0 65 1 21 3 1 66 1 21 1 0 67 1 21 3 0 68 1 47 3 0 69 1 24 3 0 70 0 26 3 1 71 0 54 4 1 72 1 47 3 0

95 Lampiran 8. (Lanjutan) Responden Jenis Kelamin Usia Pendidikan Pekerjaan 73 0 50 3 1 74 1 49 4 1 75 0 52 4 1 76 1 58 4 1 77 0 60 3 1 78 1 56 4 1 79 0 58 4 1 80 1 55 4 1 81 1 57 3 0 82 1 45 4 1 83 1 36 1 1 84 1 48 1 1 85 1 49 3 1 86 1 52 3 0 87 1 42 3 1 88 1 43 3 1 89 1 46 4 1 90 0 53 4 1 91 1 55 4 1 92 1 75 4 0 93 1 71 2 1 94 1 53 3 1 95 1 58 5 1 96 1 60 3 1 97 0 34 3 1 98 1 30 4 1 99 1 28 3 0 100 1 28 3 1

96 Lampiran 9. Data Pengalaman Responden Responden Jumlah Pembelian Frekuensi Pembelian Lama Mengkonsumsi Alasan Utama Membeli Produk 1 1 3 1 5 2 1 4 2 1 3 1 3 3 2 4 1 4 1 5 5 1 4 1 1 6 1 3 2 1 7 1 3 1 1 8 2 3 4 1 9 1 4 2 3 10 2 3 3 3 11 1 3 1 1 12 1 1 3 2 13 1 3 2 1 14 2 1 2 1 15 2 4 1 5 16 1 2 1 2 17 1 1 4 5 18 3 3 4 1 19 3 3 4 1 20 2 2 4 1 21 2 3 3 1 22 1 4 4 1 23 1 3 1 2 24 1 3 2 2 25 4 3 3 1 26 2 2 2 1 27 1 3 2 1 28 2 1 2 1 29 1 3 1 4 30 2 3 2 1 31 2 3 2 3 32 2 3 2 1 33 1 2 3 3 34 1 1 2 2 35 2 3 3 1

97 Lampiran 9. (Lanjutan) Responden Jumlah Pembelian Frekuensi Pembelian Lama Mengkonsumsi Alasan Utama Membeli Produk 36 1 1 2 3 37 1 3 1 3 38 1 3 1 1 39 1 3 1 2 40 2 4 1 2 41 1 1 1 2 42 2 2 1 1 43 2 2 4 1 44 1 4 1 4 45 4 2 2 4 46 4 2 2 2 47 1 3 1 4 48 1 4 1 5 49 1 3 2 2 50 1 3 4 1 51 1 4 4 1 52 1 3 1 2 53 1 4 1 1 54 1 3 4 2 55 1 4 1 4 56 1 4 3 4 57 1 4 1 2 58 1 4 2 3 59 1 4 1 1 60 2 3 3 2 61 1 4 4 5 62 1 3 3 3 63 1 2 1 1 64 2 3 2 2 65 2 4 2 3 66 1 3 3 3 67 1 3 1 4 68 1 3 4 4 69 1 4 1 1 70 1 4 1 4

98 Lampiran 9. (Lanjutan) Responden Jumlah Pembelian Frekuensi Pembelian Lama Mengkonsumsi Alasan Utama Membeli Produk 71 2 3 4 1 72 2 3 4 4 73 1 3 3 5 74 4 4 4 5 75 4 4 4 5 76 2 3 4 4 77 1 3 2 1 78 1 3 4 4 79 4 4 2 1 80 1 3 4 1 81 1 3 1 1 82 1 4 1 4 83 1 4 1 4 84 1 4 1 4 85 2 3 4 1 86 2 3 4 4 87 2 3 2 1 88 1 3 1 3 89 1 4 2 1 90 2 3 4 1 91 1 4 1 4 92 1 3 4 1 93 1 3 4 4 94 1 4 4 1 95 2 3 4 4 96 1 3 1 1 97 1 3 1 1 98 1 4 3 4 99 1 3 1 4 100 1 3 1 4

99 Lampiran 10. Data Penelitian Personal Sales Direct Public Keputusan Advertising No. X1 Selling X2 Promotion X3 Marketing X4 Relations X5 Pembelian Y 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4 1 3 3 3 9 3 3 4 10 4 5 4 13 3 4 3 10 4 3 4 11 4 2 2 4 12 2 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 3 3 4 14 3 3 3 3 9 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 3 4 4 14 4 2 2 2 6 2 2 2 6 3 3 3 9 2 2 2 6 3 3 3 9 3 3 3 3 12 5 3 3 3 9 3 3 3 9 3 3 3 9 2 2 2 6 4 4 4 12 4 3 3 4 14 6 5 5 5 15 4 3 3 10 3 3 3 9 4 4 4 12 3 3 3 9 4 3 3 4 14 7 4 4 4 12 1 2 2 5 3 3 3 9 1 1 1 3 2 2 2 6 4 3 3 3 13 8 3 3 3 9 1 3 3 7 3 3 3 9 3 3 3 9 3 3 3 9 4 3 3 4 14 9 1 1 1 3 2 2 2 6 3 3 3 9 1 1 1 3 2 2 2 6 3 2 2 3 10 10 3 3 3 9 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 2 3 3 3 11 11 3 3 3 9 3 3 3 9 3 3 3 9 2 2 2 6 4 4 4 12 4 3 3 3 13 12 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 3 3 3 9 4 4 4 4 16 13 4 4 4 12 3 4 4 11 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 14 5 5 5 15 4 3 3 10 3 3 3 9 2 2 2 6 3 3 3 9 4 4 4 4 16 15 2 2 2 6 2 4 4 10 4 4 4 12 2 2 2 6 2 2 2 6 3 3 2 3 11 16 4 4 4 12 3 5 5 13 5 5 5 15 3 3 3 9 4 4 4 12 4 4 4 5 17 17 5 5 5 15 4 4 4 12 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16 18 3 3 3 9 3 4 4 11 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 4 16 19 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 3 3 3 9 4 4 4 4 16 20 5 5 5 15 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 21 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 2 2 2 6 4 4 4 4 16 22 2 2 2 6 3 4 4 11 5 5 5 15 2 2 2 6 3 2 3 8 3 3 3 4 13 23 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16 24 4 4 4 12 3 4 4 11 4 4 4 12 3 3 3 9 3 2 3 8 3 3 3 4 13 25 4 4 4 12 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 3 3 3 4 13

100 Lampiran 10. (Lanjutan) Personal Sales Direct Public Keputusan Advertising No. X1 Selling X2 Promotion X3 Marketing X4 Relations X5 Pembelian Y 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4 26 4 4 4 12 2 4 4 10 4 4 4 12 5 5 5 15 3 4 3 10 5 4 4 5 18 27 2 2 2 6 1 2 2 5 3 3 3 9 2 2 2 6 2 2 2 6 3 3 2 4 12 28 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 3 3 4 14 29 3 3 3 9 4 2 2 8 3 3 3 9 2 2 2 6 2 2 2 6 3 3 3 5 14 30 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 4 3 3 4 14 31 3 3 3 9 1 2 2 5 3 3 3 9 2 2 2 6 3 3 3 9 5 4 4 4 17 32 3 3 3 9 1 2 2 5 3 3 3 9 3 3 3 9 3 2 3 8 3 4 4 3 14 33 3 3 3 9 2 2 2 6 3 3 3 9 3 3 3 9 4 4 4 12 4 4 4 4 16 34 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 4 4 3 4 15 35 4 4 4 12 4 4 4 12 5 5 5 15 4 4 4 12 3 3 3 9 5 5 4 4 18 36 4 4 4 12 4 3 3 10 3 3 3 9 3 3 3 9 4 4 4 12 4 3 4 4 15 37 3 3 3 9 4 3 3 10 3 3 3 9 3 3 3 9 3 2 3 8 4 4 3 4 15 38 4 4 4 12 4 4 4 12 5 5 5 15 3 3 3 9 4 3 4 11 5 5 4 5 19 39 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 3 4 4 11 4 5 4 4 17 40 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16 41 4 4 4 12 2 4 4 10 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16 42 4 4 4 12 4 5 5 14 5 5 5 15 3 3 3 9 4 4 4 12 4 4 5 5 18 43 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 4 5 5 5 19 44 4 4 4 12 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 4 4 4 4 16 45 4 4 4 12 4 4 4 12 4 4 4 12 2 2 2 6 2 2 2 6 4 4 4 4 16 46 4 4 4 12 4 3 3 10 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 4 16 47 4 4 4 12 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 4 4 4 15 48 4 4 4 12 2 4 4 10 4 4 4 12 3 3 3 9 4 4 4 12 3 4 4 4 15 49 3 3 3 9 2 3 3 8 3 3 3 9 4 4 4 12 3 3 3 9 3 4 3 4 14 50 4 4 4 12 4 5 5 14 5 5 5 15 4 4 4 12 4 4 4 12 5 4 5 5 19

101 Lampiran 10. (Lanjutan) Personal Sales Direct Public Keputusan Advertising No. X1 Selling X2 Promotion X3 Marketing X4 Relations X5 Pembelian Y 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4 51 3 3 3 9 3 4 4 11 4 4 4 12 1 1 1 3 4 4 4 12 2 3 3 4 12 52 4 4 4 12 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 3 4 4 4 15 53 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 3 3 3 9 4 3 4 4 15 54 4 4 4 12 2 2 2 6 3 3 3 9 2 2 2 6 2 2 2 6 4 4 3 4 15 55 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 12 5 5 5 15 4 4 4 5 17 56 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 3 3 3 4 13 57 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 9 4 4 4 12 4 4 3 4 15 58 2 2 2 6 1 3 3 7 3 3 3 9 4 4 4 12 3 3 3 9 4 3 4 4 15 59 4 4 4 12 4 4 4 12 4 4 4 12 3 3 3 9 5 5 5 15 4 4 4 4 16 60 3 3 3 9 3 4 4 11 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 5 17 61 2 2 2 6 2 3 3 8 3 3 3 9 3 3 3 9 3 3 3 9 3 3 3 3 12 62 3 3 3 9 2 4 4 10 4 4 4 12 2 2 2 6 4 4 4 12 4 3 4 4 15 63 3 3 3 9 2 3 3 8 3 3 3 9 2 2 2 6 4 4 4 12 3 3 3 3 12 64 3 3 3 9 2 3 3 8 3 3 3 9 2 2 2 6 3 3 3 9 4 4 3 4 15 65 4 4 4 12 1 3 3 7 3 3 3 9 4 4 4 12 4 4 4 12 4 4 3 4 15 66 3 3 3 9 2 3 3 8 3 3 3 9 1 1 1 3 3 3 3 9 3 3 3 3 12 67 3 3 3 9 1 3 3 7 3 3 3 9 1 1 1 3 3 3 3 9 3 3 3 3 12 68 3 3 3 9 3 4 4 11 4 4 4 12 3 4 3 10 4 4 4 12 4 3 3 4 14 69 3 3 3 9 3 4 4 11 3 4 4 11 3 3 3 9 4 3 4 11 4 3 4 4 15 70 3 3 3 9 3 4 4 11 4 5 5 14 3 5 3 11 5 4 5 14 3 3 3 4 13 71 4 4 4 12 2 4 4 10 4 4 4 12 4 4 4 12 4 4 4 12 4 4 4 4 16 72 4 3 3 10 4 4 4 12 3 5 4 12 3 3 3 9 4 3 4 11 4 4 4 4 16 73 3 2 2 7 4 5 5 14 4 5 5 14 2 3 2 7 4 4 4 12 3 3 3 4 13 74 4 3 3 10 3 4 4 11 4 4 4 12 2 2 2 6 4 4 4 12 5 4 4 4 17 75 3 3 3 9 3 4 4 11 3 4 4 11 2 3 2 7 4 4 4 12 4 3 4 4 15

102 Lampiran 10. (Lanjutan) Personal Sales Direct Public Keputusan Advertising No. X1 Selling X2 Promotion X3 Marketing X4 Relations X5 Pembelian Y 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 4 76 4 3 3 10 3 5 5 13 4 5 5 14 2 3 2 7 4 3 4 11 4 3 3 5 15 77 4 4 3 11 5 4 4 13 4 4 4 12 2 3 2 7 4 5 4 13 5 3 3 4 15 78 3 3 3 9 5 3 5 13 4 5 4 13 3 3 3 9 4 4 4 12 4 4 4 5 17 79 4 4 3 11 4 4 4 12 4 4 4 12 4 3 4 11 4 5 4 13 4 3 4 4 15 80 2 2 2 6 3 4 4 11 4 4 4 12 2 3 2 7 4 3 4 11 4 4 4 4 16 81 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 82 3 3 3 9 4 4 4 12 3 4 4 11 3 3 3 9 4 3 4 11 4 3 3 4 14 83 2 2 2 6 4 3 5 12 4 5 4 13 2 2 2 6 4 2 4 10 4 2 3 4 13 84 2 2 2 6 2 4 4 10 4 4 4 12 2 2 2 6 4 2 4 10 4 2 4 4 14 85 3 3 3 9 4 4 4 12 4 4 4 12 3 3 3 9 5 5 5 15 5 4 4 4 17 86 3 3 3 9 4 3 4 11 4 5 4 13 2 3 2 7 4 3 4 11 4 4 4 4 16 87 2 2 2 6 3 4 5 12 4 5 5 14 3 3 3 9 4 3 4 11 4 3 4 4 15 88 3 3 2 8 3 4 5 12 4 5 4 13 3 3 3 9 4 3 4 11 4 4 4 4 16 89 3 3 3 9 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 90 3 3 3 9 3 4 4 11 3 4 4 11 3 3 3 9 4 3 4 11 4 3 4 4 15 91 2 2 2 6 3 4 4 11 4 4 4 12 3 3 3 9 4 2 4 10 4 4 4 4 16 92 3 3 3 9 3 3 4 10 3 4 3 10 3 3 3 9 3 3 3 9 4 3 3 4 14 93 3 2 2 7 4 4 4 12 4 4 4 12 2 2 2 6 4 3 4 11 4 3 4 5 16 94 3 3 3 9 4 4 4 12 4 4 4 12 3 4 3 10 4 4 4 12 4 4 4 4 16 95 3 3 3 9 3 4 5 12 5 5 5 15 3 3 3 9 4 4 4 12 4 4 4 5 17 96 4 3 3 10 4 4 4 12 4 4 4 12 3 3 3 9 4 4 4 12 4 4 4 4 16 97 4 3 3 10 3 4 4 11 4 5 5 14 3 3 3 9 4 3 4 11 4 3 4 4 15 98 3 3 3 9 4 5 5 14 4 5 5 14 3 4 3 10 4 4 4 12 4 3 4 4 15 99 3 3 3 9 3 4 4 11 4 4 4 12 3 3 3 9 4 3 4 11 4 4 4 4 16 100 4 3 2 9 4 3 4 11 4 5 4 13 3 3 3 9 4 3 4 11 4 4 4 4 16

103 Lampiran 11. Hasil Analisis Faktor Communalities Initial Extraction Media Cetak 1.000.932 Reklame 1.000.975 Branding Kendaraan 1.000.941 Salesman 1.000.385 Sampel Produk 1.000.806 Pameran Dagang 1.000.894 Hadiah 1.000.812 Diskon 1.000.899 Bonus 1.000.931 Media Sosial 1.000.983 Stand Kios 1.000.921 Situs Web 1.000.983 Acara Khusus 1.000.955 Sponsorship 1.000.850 Pelayanan Masyarakat 1.000.960 Extraction Method: Principal Component Analysis.

104 Lampiran 12. Hasil Uji Validitas Hasil Uji Validitas Variabel Advertising: Correlations Media Cetak Reklame Branding Kendaraan Advertising Media Cetak Pearson Correlation 1.938 **.897 **.966 ** Reklame Pearson Correlation.938 ** 1.969 **.991 ** Branding Kendaraan Pearson Correlation.897 **.969 ** 1.977 ** Advertising Pearson Correlation.966 **.991 **.977 ** 1 **. Correlation is significant at the 0.01 level (2-tailed).

105 Lampiran 12. (Lanjutan) Hasil Uji Validitas Variabel Personal Selling: Correlations Salesman Sampel Produk Pameran Dagang Personal Selling Salesman Pearson Correlation 1.380 **.449 **.763 ** Sampel Produk Pearson Correlation.380 ** 1.890 **.868 ** Pameran Dagang Pearson Correlation.449 **.890 ** 1.902 ** Personal Selling Pearson Correlation.763 **.868 **.902 ** 1 **. Correlation is significant at the 0.01 level (2-tailed).

106 Lampiran 12. (Lanjutan) Hasil Uji Validitas Variabel Sales Promotion: Correlations Hadiah Potongan Harga/Diskon Bonus Sales Promotion Hadiah Pearson Correlation 1.807 **.875 **.930 ** Potongan Harga/Diskon Pearson Correlation.807 ** 1.923 **.958 ** Bonus Pearson Correlation.875 **.923 ** 1.977 ** Sales Promotion Pearson Correlation.930 **.958 **.977 ** 1 **. Correlation is significant at the 0.01 level (2-tailed).

107 Lampiran 12. (Lanjutan) Hasil Uji Validitas Variabel Direct Marketing: Correlations Media Sosial Stand/Kios Situs Web Direct Marketing Media Sosial Pearson Correlation 1.904 ** 1.000 **.989 ** Stand/Kios Pearson Correlation.904 ** 1.904 **.957 ** Situs Web Pearson Correlation 1.000 **.904 ** 1.989 ** Direct Marketing Pearson Correlation.989 **.957 **.989 ** 1 **. Correlation is significant at the 0.01 level (2-tailed).

108 Lampiran 12. (Lanjutan) Hasil Uji Validitas Variabel Public Relation: Correlations Acara Khusus Sponsorship Pelayanan Masyarakat Public Relations Acara Khusus Pearson Correlation 1.758 **.991 **.966 ** Sponsorship Pearson Correlation.758 ** 1.769 **.899 ** Pelayanan Masyarakat Pearson Correlation.991 **.769 ** 1.970 ** Public Relations Pearson Correlation.966 **.899 **.970 ** 1 **. Correlation is significant at the 0.01 level (2-tailed).

109 Lampiran 12. (Lanjutan) Hasil Uji Validitas Variabel Keputusan Pembelian: Kemantapan produk Kebiasaan membeli produk Merekomendasika n produk Melakukan pembelian ulang Keputusan Pembelian Kemantapan produk Correlations Kebiasaan membeli produk Merekomendasikan produk Melakukan pembelian ulang Keputusan Pembelian Pearson Correlation 1.380 **.450 **.432 **.737 **.000 100 Pearson Correlation.380 ** 1.599 **.349 **.784 **.000 100 Pearson Correlation.450 **.599 ** 1.457 **.832 **.000 100 Pearson Correlation.432 **.349 **.457 ** 1.698 **.000 100 Pearson Correlation.737 **.784 **.832 **.698 ** 1.000 100 **. Correlation is significant at the 0.01 level (2-tailed).

110 Lampiran 13. Hasil Uji Reliabilitas Hasil Uji Reliabilitas Variabel Advertising: Reliability Statistics Cronbach's Alpha N of Items.977 3 Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted Media Cetak 6.52 2.434.925.984 Reklame 6.60 2.323.979.945 Branding Kendaraan 6.64 2.334.948.968 Hasil Uji Reliabilitas Variabel Personal Selling: Reliability Statistics Cronbach's Alpha N of Items.780 3 Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted Salesman 7.27 2.361.428.941 Sampel Produk 6.77 2.341.717.612 Pameran Dagang 6.66 2.126.771.539

111 Lampiran 13. (Lanjutan) Hasil Uji Reliabilitas Variabel Sales Promotion: Reliability Statistics Cronbach's Alpha N of Items.950 3 Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted Hadiah 7.70 1.768.856.958 Potongan Harga/Diskon 7.51 1.444.896.932 Bonus 7.59 1.537.948.886 Hasil Uji Reliabilitas Variabel Direct Marketing: Reliability Statistics Cronbach's Alpha N of Items.977 3 Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted Media Sosial 5.73 2.745.975.949 Stand/Kios 5.62 2.804.904 1.000 Situs Web 5.73 2.745.975.949

112 Lampiran 13. (Lanjutan) Hasil Uji Reliabilitas Variabel Public Relations: Reliability Statistics Cronbach's Alpha N of Items.937 3 Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted Acara Khusus 6.87 2.256.923.867 Sponsorship 7.09 2.285.765.996 Pelayanan Masyarakat 6.86 2.243.933.860 Hasil Uji Reliabilitas Variabel Keputusan Pembelian: Reliability Statistics Cronbach's Alpha N of Items.761 4 Item-Total Statistics Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted Kemantapan produk 11.16 2.015.518.727 Kebiasaan membeli produk 11.45 1.826.567.703 Merekomendasikan produk 11.39 1.755.660.646 Melakukan pembelian ulang 10.97 2.231.509.733

113 Lampiran 14. Hasil Uji Normalitas One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 100 Normal Parameters a Mean.0000000 Std. Deviation 1.17621168 Most Extreme Differences Absolute.070 Positive.054 Negative -.070 Kolmogorov-Smirnov Z.700 Asymp. Sig. (2-tailed).711 a. Test distribution is Normal.

114 Lampiran 15. Hasil Uji Autokorelasi Model Summary b Adjusted R Std. Error of the Model R R Square Square Estimate Durbin-Watson 1.755 a.571.528 1.23362 2.066 a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling b. Dependent Variable: Keputusan Pembelian

115 Lampiran 16. Hasil Uji Multikolinearitas Coefficients a Unstandardized Coefficients Standardized Coefficients Collinearity Statistics Model B Std. Error Beta t Sig. Tolerance VIF 1 (Constant) 5.170 1.077 4.802.000 Advertising.317.062.405 5.112.000.762 1.313 Personal Selling -.148.118 -.177-1.260.211.240 4.160 Sales Promotion.339.116.352 2.911.005.327 3.060 Direct Marketing.173.062.239 2.796.006.651 1.537 Public Relations.081.066.101 1.229.222.712 1.404 Jenis Kelamin.806.288.220 2.794.006.770 1.299 Usia.030.011.248 2.624.010.536 1.866 Pendidikan -.015.136 -.010 -.113.910.590 1.696 Pekerjaan.647.313.175 2.064.042.665 1.504 a. Dependent Variable: Keputusan Pembelian

116 Lampiran 17. Hasil Uji Heteroskedastisitas Correlations Adv Per Sell Sal Pro Dir Mar Pub Rel JK Usia Pendidikan Pekerjaan ABS_RES Spearman's rho Advertising Correlation Coefficient 1.000.243 *.081.277 **.129 -.208 *.037.020.050.011 Personal Selling Sales Promotion Direct Marketing Public Relations Jenis Kelamin Sig. (2-tailed)..015.421.005.201.038.714.843.621.916 Correlation Coefficient.243 * 1.000.794 **.292 **.421 ** -.025.492 **.210 *.272 ** -.055 Sig. (2-tailed).015..000.003.000.807.000.036.006.584 Correlation Coefficient.081.794 ** 1.000.237 *.356 ** -.033.368 **.148.209 *.013 Sig. (2-tailed).421.000..018.000.748.000.142.037.894 Correlation Coefficient.277 **.292 **.237 * 1.000.296 ** -.068.225 *.326 **.336 **.110 Sig. (2-tailed).005.003.018..003.501.025.001.001.277 Correlation Coefficient.129.421 **.356 **.296 ** 1.000.057.184.118.096.033 Sig. (2-tailed).201.000.000.003..573.066.242.341.747 Correlation Coefficient -.208 * -.025 -.033 -.068.057 1.000 -.237 * -.379 ** -.257 **.056 Sig. (2-tailed).038.807.748.501.573..017.000.010.582 Usia Correlation Coefficient.037.492 **.368 **.225 *.184 -.237 * 1.000.551 **.546 ** -.043 Sig. (2-tailed).714.000.000.025.066.017..000.000.672 Pendidikan Correlation Coefficient.020.210 *.148.326 **.118 -.379 **.551 ** 1.000.395 ** -.024 Sig. (2-tailed).843.036.142.001.242.000.000..000.816 Pekerjaan Correlation Coefficient.050.272 **.209 *.336 **.096 -.257 **.546 **.395 ** 1.000.043 Sig. (2-tailed).621.006.037.001.341.010.000.000..668 ABS_RES Correlation Coefficient.011 -.055.013.110.033.056 -.043 -.024.043 1.000 *. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed). Sig. (2-tailed).916.584.894.277.747.582.672.816.668.

117 Lampiran 18. Hasil Regresi Linier Berganda Variables Entered/Removed b Variables Variables Model Entered Removed Method 1 Pekerjaan, Pendidikan, Advertising, Public Relations, Sales Promotion, Jenis Kelamin, Direct Marketing, Usia, Personal Selling a. Enter a. All requested variables entered. b. Dependent Variable: Keputusan Pembelian Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate 1.755 a.571.528 1.23362 a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling b. Dependent Variable: Keputusan Pembelian ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 182.026 9 20.225 13.290.000 a Residual 136.964 90 1.522 Total 318.990 99 a. Predictors: (Constant), Pekerjaan, Advertising, Public Relations, Jenis Kelamin, Sales Promotion, Pendidikan, Direct Marketing, Usia, Personal Selling b. Dependent Variable: Keputusan Pembelian

118 Lampiran 18. (Lanjutan) Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 5.170 1.077 4.802.000 Advertising.317.062.405 5.112.000 Personal Selling -.148.118 -.177-1.260.211 Sales Promotion.339.116.352 2.911.005 Direct Marketing.173.062.239 2.796.006 Public Relations.081.066.101 1.229.222 Jenis Kelamin.806.288.220 2.794.006 Usia.030.011.248 2.624.010 Pendidikan -.015.136 -.010 -.113.910 Pekerjaan.647.313.175 2.064.042 a. Dependent Variable: Keputusan Pembelian Residuals Statistics a Minimum Maximum Mean Std. Deviation N Predicted Value 10.7040 17.3913 14.9900 1.35597 100 Residual -2.98494 3.48383.00000 1.17621 100 Std. Predicted Value -3.161 1.771.000 1.000 100 Std. Residual -2.420 2.824.000.953 100 a. Dependent Variable: Keputusan Pembelian