KUESIONER PENELITIAN

LAMPIRAN 1 KUESIONER PENELITIAN NO: PENGARUH PROMOSI MELALUI MEDIA SOSIAL TERHADAP PREFERENSI KONSUMEN DAN MINAT BELI SMARTPHONE PADA PENGUNJUNG MILLENIUM ICT CENTRE MEDAN I. Identitas Responden Nama : Usia : Jawablah pertanyaan berikut dengan memberi tanda ceklis ( ) pada setiap jawaban yang Anda pilih. 1. Jenis media sosial yang Anda gunakan adalah? (boleh pilih lebih dari satu) Facebook Twitter Instagram Youtube LINE 2. Merek Smartphone yang Anda miliki adalah? (boleh pilih lebih dari satu) Samsung Blackberry Iphone LG Sonny Oppo Merek Lain sebutkan 3. Smartphone yang ingin Anda beli di waktu yang akan datang adalah? (Pilih salah satu) Samsung Blackberry Iphone LG Sonny Oppo Merek Lain sebutkan 4. Smartphone manakah yang promosinya SERING Anda lihat di media sosial? (Pilih salah satu) 152

Samsung Blackberry Iphone LG Sonny Oppo Merek Lain sebutkan II. KuesionerPenelitian PetunjukPengisisan Berikantandaceklis ( ) padapilihanjawaban yang dianggap paling sesuai SangatSetuju Setuju KurangSetuju TidakSetuju SangatTidakSetuju : SS : S : KS : TS : STS A. Promosi Melalui Media Sosial 1. Personal Relevance No Pernyataan SS S KS TS STS 1 Smartphone aktif menyapa, membahas topik terkini dengan pengguna media sosial dan mengirim info mengenai promo dan kegiatan 2 Smarthphone membangun kepercayaan konsumen untuk terus mengikuti informasi terbaru mereka melalui media sosial 3 Smartphone membangun hubungan horizontal dengan konsumen melalui pelayanan yang ramah dan saling memberi umpan balik 2. Interactivity No Pernyataan SS S KS TS STS 1 Smartphone membangun komunikasi dengan mengupdate status yang membuat pengguna media sosial berinteraksi, memberikan comment, dan berbagi berita dengan pengguna lain. 153

2. Smartphone sering mengupdate status dan memberikan quiz, games interaktif melalui media sosial. 3 Smartphone merepost kepuasan konsumen atas produk di media sosial. 3. Message No Pernyataan SS S KS TS STS 1 Informasi yang diposting smartphone di media sosial memiliki daya tarik bagi pengguna untuk meyimaknya 2 Smartphone memposting informasi yang jelas dan mudah dipahami 3 Format pesan dan visualisasi gambar yang disampaikan Smartphone di media sosial menarik 4. Brand Familiarity No Pernyataan SS S KS TS STS 1 Merek Smartphone yang promosinya sudah Anda lihat di media sosial sudah lebih dahulu dikenal oleh konsumen 2 Segala macam hal yang berhubungan dengan smartphone seperti logo, karakteristik design smartphone mudah dikenal sebagai produk merek tersebut. 3 Smartphone memiliki ciri khas yang membedakan produknya dengan merek lain B. PreferensiKonsumen No Pernyataan SS S KS TS STS 1 Smartphone menjelaskan fitur produk denganlengkap di media sosial. 154

2 Smartphone menampilkan desain produk melalui visualisasi yang jelas di media sosial 3 Smartphone memberikan keterangan harga di media sosial. 4. Anda lebih mempercayai kualitas merek smartphone ini lebih baik daripada merek lain. 5. Anda puas dengan informasi yang diberikan smartphone mengenai atribut produk mereka C. MinatBeli No Pernyataan SS S KS TS STS 1 Promosi yang dilakukan smartphone melalui media sosial mampu meraih perhatian Anda untuk mengamatinya 2 Promosi yang dilakukan smartphone di media social membuat Anda tertarik pada produk yang ditawarkan 3 Promosi yang dilakukan smartphone di media sosial membuat Anda mencari tahu lebih dalam mengenai produk yang ditawarkan 4 Promosi yang dilakukan smartphone melalui media social membuat anda melakukan perencanaa npembelian 5 Anda berbagi informasi mengenai promosi smartphone di media sosial dengan orang lain. 155

LAMPIRAN 2 OUTPUT UJI VALIDITAS DAN RELIABILITAS No. Personal Relevance Interactivity Message Brand Familiarity Preferensi Konsumen Minat Beli 1 5 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 4 5 2 5 4 4 4 5 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 4 5 3 4 3 4 5 3 4 4 4 4 5 4 4 3 5 4 3 3 4 4 4 4 4 4 5 5 4 5 5 4 5 5 5 5 5 5 5 6 4 4 4 5 4 4 5 5 5 5 5 5 4 4 4 5 5 5 4 5 5 5 6 4 4 4 5 4 4 5 5 6 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 3 4 4 4 4 4 7 4 5 3 4 4 3 4 4 3 4 5 4 5 4 3 3 5 3 4 3 3 4 8 4 4 3 4 4 3 4 4 4 4 4 4 4 5 3 4 4 4 4 3 4 4 9 4 4 3 4 4 3 3 3 3 4 4 3 4 4 2 4 4 3 4 3 3 4 10 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 4 5 4 4 4 4 4 11 5 5 5 5 5 2 5 5 2 5 5 5 5 2 3 4 3 3 4 2 2 5 12 4 4 4 5 5 5 4 4 5 5 4 4 4 5 5 3 3 5 4 5 5 4 13 5 4 4 4 4 4 5 5 5 4 5 5 4 5 4 4 5 5 4 4 5 5 141 5 5 4 5 4 4 4 4 4 5 4 4 5 4 4 3 5 4 4 4 4 5 5 5 5 4 5 5 4 5 5 5 5 5 5 5 5 4 4 4 5 4 4 5 5 16 5 4 5 5 5 4 4 4 5 5 5 4 4 5 4 4 4 5 5 4 5 5 17 5 5 4 5 5 5 5 5 4 5 5 5 5 4 5 4 5 4 4 5 5 5 18 5 5 4 5 5 4 3 3 5 5 5 3 5 5 5 4 4 5 4 4 5 5 19 4 4 4 5 4 3 4 4 4 5 4 4 4 4 3 4 4 4 4 3 4 4 20 4 4 4 4 4 3 3 3 4 4 3 3 4 4 3 3 3 4 4 3 4 4 21 5 5 5 4 4 4 5 5 5 4 4 5 5 5 4 4 4 5 4 4 5 5 22 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 4 5 5 5 5 5 5 23 4 4 4 4 4 4 4 4 5 4 5 4 4 5 4 4 5 5 4 4 5 4 24 3 4 3 4 3 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 3 25 5 5 5 5 5 5 4 4 4 5 5 4 5 4 5 5 5 4 5 5 4 5 26 4 4 4 5 4 4 4 4 4 5 5 4 4 5 4 4 5 5 5 4 5 4 27 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 28 4 5 4 5 5 4 5 5 5 5 4 5 5 5 4 4 5 5 4 4 5 4 29 4 5 4 5 5 3 4 4 4 5 5 4 5 4 3 4 4 4 4 3 4 4 30 4 4 3 4 3 4 3 5 4 4 4 3 4 4 4 4 4 4 4 4 4 4 Item-Total Statistics 156

Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted VAR00001 88.3333 62.644.603.912 VAR00002 88.3667 63.620.496.914 VAR00003 88.7333 62.409.577.913 VAR00004 88.2667 64.409.456.915 VAR00005 88.4667 62.395.542.913 VAR00006 88.9000 61.266.625.911 VAR00007 88.6000 61.834.603.912 VAR00008 88.5333 62.878.516.914 VAR00009 88.5000 60.190.667.910 VAR00010 88.2667 64.409.456.915 VAR00011 88.3667 64.102.440.915 VAR00012 88.6000 61.834.603.912 VAR00013 88.3667 63.620.496.914 VAR00014 88.5000 60.190.667.910 VAR00015 88.9000 61.266.625.911 VAR00016 88.9333 65.375.376.916 VAR00017 88.6000 63.697.377.917 VAR00018 88.5000 60.190.667.910 VAR00019 88.6333 65.964.411.916 VAR00020 88.9000 61.266.625.911 VAR00021 88.5000 60.190.667.910 VAR00022 88.3333 62.644.603.912 Reliability Statistics Cronbach's Alpha N of Items.917 22 157

LAMPIRAN 3 No. Responden Usia OUTPUT DESKRIPTIF RESPONDEN Media Sosial yang Digunakan Smartphone yang Dimiliki Smartphone yang Ingin Dibeli Promosi Smartphone yang SERING Dilihat di Media Sosial 1 25 11 5 1 1 2 23 14 8 3 1 3 23 16 3 3 1 4 24 7 6 1 1 5 24 16 10 1 1 6 21 6 11 3 6 7 25 16 8 1 1 8 23 12 9 3 3 9 19 6 2 4 4 10 22 6 6 1 1 11 31 7 2 5 5 12 28 14 1 4 4 13 23 15 1 1 1 14 26 13 2 6 6 15 23 16 6 1 1 16 30 6 1 3 4 17 27 12 1 3 2 18 25 16 8 1 1 19 22 13 2 1 1 20 23 16 9 1 1 21 24 15 12 1 1 22 25 6 2 2 2 23 20 11 3 5 5 24 20 15 1 3 5 25 25 6 2 6 6 26 26 11 5 1 1 27 26 10 8 1 1 28 26 14 9 5 5 29 27 16 8 3 3 158

30 25 17 11 3 4 31 32 1 2 3 1 32 22 1 1 1 1 33 21 16 1 7 6 34 20 11 3 3 2 35 22 3 1 2 1 36 20 7 1 2 1 37 19 8 1 2 2 38 18 18 1 6 1 39 19 16 13 1 1 40 21 10 9 6 1 41 18 16 7 1 1 42 18 19 1 6 1 43 21 12 8 3 1 44 25 2 2 6 1 45 28 7 5 3 6 46 35 6 5 1 5 47 23 16 2 3 5 48 21 13 2 1 7 49 21 6 2 5 1 50 21 16 7 7 5 51 21 7 2 3 1 52 24 17 1 7 1 53 22 2 1 6 6 54 21 11 1 3 6 55 25 15 2 1 1 56 22 18 2 3 1 57 21 16 1 1 6 58 15 1 1 6 1 59 21 12 1 1 6 60 29 16 9 3 6 61 27 16 6 5 6 62 21 5 1 3 3 63 30 16 8 6 6 64 32 10 1 3 6 65 27 11 1 7 6 66 16 11 3 1 1 67 17 15 5 3 5 68 39 5 5 3 1 159

69 22 18 8 4 2 70 38 7 6 5 6 71 26 16 9 1 1 72 22 11 1 1 1 73 21 15 9 3 1 74 21 11 3 1 1 75 24 16 5 5 6 76 40 16 3 3 3 77 19 1 2 1 1 78 18 1 1 2 1 79 18 2 1 3 1 80 18 1 2 1 1 81 18 16 1 5 4 82 18 16 7 4 3 83 30 15 3 3 3 84 19 17 7 1 1 85 18 16 6 5 1 86 18 5 1 3 1 87 38 8 6 6 6 88 29 11 2 3 1 89 19 11 8 1 1 90 20 2 5 5 5 91 18 14 1 3 1 92 18 10 1 3 1 93 19 8 1 3 1 94 18 16 1 2 2 95 19 16 13 4 1 96 23 16 4 4 4 Count Social Media * Usia Crosstabulation Usia 15-21 22-28 29-40 Total Social Media Facebook 4 1 1 6 Twitter 1 3 0 4 Instagram 0 1 0 1 Line 2 0 1 3 Fbtwitline 3 3 2 8 160

Fbtwitter 2 2 2 6 Fbinsta 2 0 1 3 Fbtwitinsta 2 1 1 4 Fbtwigline 6 4 1 11 Twitinsta 2 2 0 4 Twitline 1 2 0 3 Twitigline 1 3 0 4 Instaline 3 3 1 7 All 10 12 3 25 Igytbline 1 2 0 3 FByoutube 1 2 0 3 Fbtwtbline 1 0 0 1 Total 42 41 13 96 Count Smartphone yang Dimiliki * Usia Crosstabulation Usia 15-21 22-28 29-40 Total Smartphone yang Dimiliki Samsung 19 9 2 30 Blackberry 6 8 3 17 Iphone 4 1 2 7 LG 0 1 0 1 Sony 1 5 2 8 Oppo 1 4 2 7 Mere Lain 4 0 0 4 SamsungBB 2 6 1 9 IphoneBB 2 4 1 7 BBLG 0 1 0 1 BBSony 1 1 0 2 BBOppo 0 1 0 1 SamsIphone 2 0 0 2 Total 42 41 13 96 Count Future Intention * Usia Crosstabulation Usia 15-21 22 28 29-40 Total Future Intention Samsung 11 17 1 29 161

Blackberry 4 2 0 6 Iphone 14 9 8 31 LG 3 3 0 6 Sony 4 4 2 10 Oppo 4 4 2 10 Merek Lain 2 2 0 4 Total 42 41 13 96 Count Smartphone yang Promosinya Sering Dilihat di Media Sosial * Usia Crosstabulation 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 35 38 39 40 Total Smartphone yang Samsung 1 1 0 10 6 1 6 6 5 4 5 3 0 0 1 0 0 1 0 0 1 0 51 Promosinya Sering Dilihat di Blackberry 0 0 0 1 1 1 0 1 0 0 1 0 1 0 0 0 0 0 0 0 0 0 6 Media Sosial Iphone 0 0 0 1 0 0 1 0 1 0 0 0 1 0 0 1 0 0 0 0 0 1 6 LG 0 0 0 1 1 0 0 0 1 0 1 0 0 1 0 1 0 0 0 0 0 0 6 Sony 0 0 1 0 0 3 1 0 1 0 0 1 0 0 0 0 1 0 1 0 0 0 9 Oppo 0 0 0 0 0 0 5 1 0 1 1 1 2 1 1 1 0 1 0 2 0 0 17 Merek Lain 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 Total 1 1 1 13 8 5 14 8 8 5 8 5 4 2 2 3 1 2 1 2 1 1 96 Usia LAMPIRAN 4 TANGGAPAN RESPONDEN No. Personl Relevanc e Interactivit y Messag e Brand Familiarit y Preferensi Konsumen Minat Beli 1 4 5 4 5 5 4 4 5 4 5 4 5 5 5 4 4 5 5 4 4 5 4 162

2 4 4 5 5 4 4 4 4 5 5 5 4 4 5 4 4 4 5 5 4 5 4 3 3 5 4 4 3 4 3 5 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 5 4 5 5 5 4 5 5 5 5 4 4 5 5 5 5 5 5 4 4 5 4 4 4 4 4 5 5 4 5 4 4 5 4 4 5 4 4 5 4 6 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 3 7 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 5 5 4 4 4 5 8 5 4 4 4 5 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 9 3 4 4 5 3 4 3 4 4 5 4 4 3 4 4 4 4 4 4 5 4 4 10 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 4 4 11 5 5 3 5 5 2 5 5 3 5 5 5 5 5 2 4 3 4 4 4 2 5 12 5 4 4 5 5 5 5 4 4 5 5 4 5 5 5 3 2 5 4 4 5 4 13 4 4 4 5 5 5 4 4 4 5 5 4 5 4 5 5 4 4 5 5 4 5 14 4 4 4 5 5 3 4 4 4 5 5 4 5 4 3 4 5 5 4 3 4 4 15 4 4 4 4 5 4 4 4 4 4 4 5 4 4 4 4 5 4 4 4 5 5 16 4 5 5 5 5 4 4 5 5 5 5 5 5 5 4 4 4 5 5 4 5 5 17 4 5 5 4 4 4 4 5 5 4 5 5 5 5 4 4 4 4 5 4 5 5 18 3 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 19 4 3 3 4 4 3 4 3 3 4 4 3 4 4 4 4 4 3 4 3 3 4 20 4 4 4 4 4 3 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 21 5 5 5 4 4 4 5 5 5 4 5 5 4 5 4 4 5 5 4 5 5 5 22 4 4 3 4 4 3 4 4 3 4 5 4 5 4 4 4 5 5 4 4 3 4 23 4 5 5 5 5 4 4 5 5 5 5 5 5 4 4 4 4 5 4 3 5 5 24 4 5 5 5 5 4 4 5 5 5 5 5 5 5 4 4 5 5 4 3 5 5 25 4 4 4 5 4 4 4 4 4 5 4 4 5 4 4 3 5 4 4 5 4 5 26 5 5 5 4 4 4 5 5 5 4 4 5 5 5 4 4 4 5 4 4 5 5 27 5 5 4 5 5 5 5 5 4 5 5 5 5 4 5 4 5 4 4 4 4 5 28 4 3 4 4 4 3 4 3 4 4 3 3 4 4 3 4 5 5 4 3 4 4 29 4 3 5 5 5 4 4 3 5 5 5 3 5 5 4 4 4 5 4 4 5 5 30 4 4 4 5 4 3 4 4 4 5 4 4 4 4 3 4 4 4 4 4 4 4 31 4 4 3 4 3 3 4 4 3 4 4 4 3 4 4 4 4 3 4 4 4 4 32 4 5 5 4 5 5 4 5 5 4 4 5 4 5 5 4 4 5 2 2 4 5 33 4 4 4 4 3 3 4 4 4 5 5 4 3 4 4 3 4 4 5 4 5 4 34 4 3 5 4 4 4 4 3 5 4 4 4 5 5 4 5 5 4 4 4 4 4 35 5 5 4 3 4 4 5 5 4 4 2 4 4 4 3 4 5 4 4 4 4 4 36 5 4 3 5 4 4 5 4 3 4 2 4 5 4 5 3 5 4 4 4 5 4 37 4 3 4 5 4 5 4 3 4 4 4 4 5 4 3 3 5 4 5 4 4 5 38 4 4 4 4 4 4 4 4 4 4 4 5 5 5 4 3 4 4 5 5 4 5 39 3 4 4 5 5 5 3 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 40 4 4 5 4 3 4 4 4 5 3 4 4 4 4 4 4 3 4 4 4 4 4 163

41 4 4 3 5 4 3 4 4 3 5 5 4 5 5 4 5 3 4 4 4 5 5 42 4 4 4 4 4 3 4 4 4 4 4 4 5 4 3 4 3 4 4 4 4 4 43 4 4 5 4 5 4 4 4 5 4 5 5 4 4 4 3 3 4 4 4 5 5 44 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 5 4 5 4 4 45 5 5 5 5 5 4 5 5 5 4 5 4 4 4 3 5 5 5 4 4 4 4 46 5 5 5 4 4 3 5 5 5 4 4 3 4 5 4 4 4 4 4 4 4 3 47 4 4 4 5 5 5 4 4 4 5 4 5 4 5 4 5 5 5 5 5 5 4 48 3 4 5 5 4 3 3 4 5 4 5 5 3 5 4 4 4 4 4 4 4 4 49 4 4 4 4 2 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 50 4 5 5 4 4 4 4 5 5 5 5 4 5 5 4 5 4 4 4 4 4 5 51 4 3 4 5 4 4 4 3 4 3 4 5 4 4 5 4 3 4 5 5 5 5 52 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 53 4 5 5 4 4 4 4 5 5 5 5 5 3 4 3 4 4 5 3 4 5 4 54 5 5 5 4 4 5 5 5 5 5 5 5 4 5 4 4 5 5 5 5 4 4 55 5 5 5 5 4 5 5 5 5 5 5 4 3 4 4 4 4 4 4 5 4 4 56 5 5 5 5 4 3 5 5 5 5 5 5 5 5 4 4 4 5 4 4 4 4 57 5 4 5 4 4 3 5 4 5 5 5 4 4 5 4 5 4 5 5 5 5 4 58 4 5 5 4 5 4 4 5 5 4 5 4 4 4 3 4 4 5 5 4 5 4 59 3 5 4 5 4 5 3 5 4 4 5 5 4 4 3 4 5 4 4 5 4 4 60 5 5 5 5 5 5 5 5 5 3 4 4 4 5 4 4 4 4 5 5 4 4 61 5 5 5 4 4 3 5 5 5 4 4 5 4 5 3 4 4 4 5 4 5 4 62 4 4 4 4 4 4 4 4 4 4 5 5 4 4 3 3 3 3 3 4 3 5 63 5 5 5 5 5 4 5 5 5 2 4 4 3 4 3 4 4 4 4 4 3 4 64 5 5 4 4 5 5 5 5 4 4 4 4 4 4 4 4 4 4 5 4 4 3 65 4 3 4 5 4 4 4 3 4 5 5 2 5 4 3 3 3 4 4 4 4 3 66 5 5 5 4 4 4 5 5 5 5 4 4 3 5 4 4 5 4 4 4 4 4 67 5 5 5 5 5 3 5 5 5 3 4 4 4 5 2 4 3 4 4 3 4 3 68 4 4 5 5 4 4 4 4 5 5 4 5 5 4 4 4 5 4 4 5 4 4 69 5 4 4 4 4 3 5 4 4 4 4 4 4 4 4 4 3 5 4 4 3 3 70 4 4 4 5 5 4 4 4 4 5 4 4 4 4 4 4 5 5 5 5 5 4 71 4 4 5 4 4 4 4 4 5 5 4 4 5 4 4 5 5 4 4 4 3 3 72 4 4 4 5 4 4 4 4 4 5 4 4 5 3 2 4 4 4 4 4 4 4 73 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 5 5 5 74 4 4 5 4 4 3 4 4 5 4 5 5 4 4 5 4 3 4 4 4 5 4 75 4 4 4 4 3 4 4 4 4 5 4 5 4 5 3 3 4 4 4 4 4 4 76 5 5 5 5 5 4 5 5 5 5 5 5 4 4 3 5 5 5 5 5 5 4 77 4 4 5 5 4 5 4 4 5 5 5 5 5 5 4 5 3 4 5 5 5 4 78 5 4 5 4 3 3 5 4 5 4 5 5 3 4 4 3 4 4 5 5 4 4 79 4 4 3 4 4 4 4 4 3 5 3 5 4 4 5 4 2 3 3 4 4 5 164

80 4 4 5 5 4 5 4 4 5 2 5 4 5 5 4 4 4 4 5 3 3 4 81 4 5 5 5 5 4 4 5 5 5 5 5 4 4 4 3 4 5 3 4 4 4 82 4 4 4 4 4 3 4 4 4 4 4 4 4 5 4 4 4 3 4 4 4 4 83 3 4 4 4 4 4 3 4 4 4 5 5 5 5 4 4 5 4 3 3 4 3 84 4 4 4 4 4 3 4 4 4 4 4 3 4 4 3 3 4 4 4 3 4 4 85 4 5 4 5 5 5 4 5 4 5 4 5 5 4 3 4 4 5 5 4 4 3 86 4 3 3 4 4 4 4 3 3 3 4 4 3 4 4 4 3 4 4 4 4 4 87 3 3 4 4 3 3 3 3 4 4 4 4 4 5 3 3 4 5 3 3 4 3 88 5 4 5 5 4 4 5 4 5 5 5 5 4 4 5 4 5 5 5 5 5 3 89 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 90 5 5 5 3 3 4 5 5 5 4 5 5 4 4 5 4 5 5 4 4 5 4 91 5 5 5 4 4 5 5 5 5 3 5 5 5 5 4 4 4 5 5 4 4 5 92 5 5 4 5 4 4 5 5 4 4 5 5 4 5 5 5 5 4 4 5 4 5 93 5 4 4 3 4 3 5 4 4 4 3 4 4 3 3 3 2 5 3 4 4 4 94 4 3 4 5 4 3 4 3 4 5 4 4 4 4 2 4 5 5 4 4 5 5 95 4 4 5 5 4 3 4 4 5 4 4 5 4 5 4 4 4 3 4 5 5 4 96 4 4 4 4 4 3 4 4 4 4 4 4 4 4 3 5 4 5 5 3 2 2 LAMPIRAN 5 OUTPUT DESKRIPTIF VARIABEL VAR00001 Frequency Valid Valid 3.00 8 8.3 8.3 8.3 4.00 58 60.4 60.4 68.8 5.00 30 31.3 31.3 100.0 VAR00002 Frequency Valid Valid 3.00 10 10.4 10.4 10.4 4.00 50 52.1 52.1 62.5 5.00 36 37.5 37.5 100.0 165

VAR00003 Frequency Valid Valid 3.00 8 8.3 8.3 8.3 4.00 45 46.9 46.9 55.2 5.00 43 44.8 44.8 100.0 VAR00004 Frequency Valid Valid 3.00 3 3.1 3.1 3.1 4.00 49 51.0 51.0 54.2 5.00 44 45.8 45.8 100.0 VAR00005 Frequency Valid Valid 2.00 1 1.0 1.0 1.0 3.00 10 10.4 10.4 11.5 4.00 56 58.3 58.3 69.8 5.00 29 30.2 30.2 100.0 VAR00006 Frequency Valid Valid 2.00 1 1.0 1.0 1.0 3.00 26 27.1 27.1 28.1 4.00 50 52.1 52.1 80.2 5.00 19 19.8 19.8 100.0 166

VAR00007 Frequency Valid Valid 3.00 8 8.3 8.3 8.3 4.00 58 60.4 60.4 68.8 5.00 30 31.3 31.3 100.0 VAR00008 Frequency Valid Valid 3.00 10 10.4 10.4 10.4 4.00 50 52.1 52.1 62.5 5.00 36 37.5 37.5 100.0 VAR00009 Frequency Valid Valid 3.00 8 8.3 8.3 8.3 4.00 45 46.9 46.9 55.2 5.00 43 44.8 44.8 100.0 VAR00010 Frequency Valid Valid 2.00 2 2.1 2.1 2.1 3.00 6 6.3 6.3 8.3 4.00 47 49.0 49.0 57.3 5.00 41 42.7 42.7 100.0 167

VAR00011 Frequency Valid Valid 2.00 2 2.1 2.1 2.1 3.00 3 3.1 3.1 5.2 4.00 50 52.1 52.1 57.3 5.00 41 42.7 42.7 100.0 VAR00012 Frequency Valid Valid 2.00 1 1.0 1.0 1.0 3.00 6 6.3 6.3 7.3 4.00 48 50.0 50.0 57.3 5.00 41 42.7 42.7 100.0 VAR00013 Frequency Valid Valid 3.00 10 10.4 10.4 10.4 4.00 52 54.2 54.2 64.6 5.00 34 35.4 35.4 100.0 VAR00014 Frequency Valid Valid 3.00 2 2.1 2.1 2.1 4.00 55 57.3 57.3 59.4 168

5.00 39 40.6 40.6 100.0 VAR00015 Frequency Valid Valid 2.00 4 4.2 4.2 4.2 3.00 22 22.9 22.9 27.1 4.00 55 57.3 57.3 84.4 5.00 15 15.6 15.6 100.0 VAR00016 Frequency Valid Valid 3.00 16 16.7 16.7 16.7 4.00 66 68.8 68.8 85.4 5.00 14 14.6 14.6 100.0 VAR00017 Frequency Valid Valid 2.00 3 3.1 3.1 3.1 3.00 14 14.6 14.6 17.7 4.00 48 50.0 50.0 67.7 5.00 31 32.3 32.3 100.0 VAR00018 Frequency Valid Valid 3.00 6 6.3 6.3 6.3 169

4.00 52 54.2 54.2 60.4 5.00 38 39.6 39.6 100.0 VAR00019 Frequency Valid Valid 2.00 1 1.0 1.0 1.0 3.00 7 7.3 7.3 8.3 4.00 60 62.5 62.5 70.8 5.00 28 29.2 29.2 100.0 VAR00020 Frequency Valid Valid 2.00 1 1.0 1.0 1.0 3.00 11 11.5 11.5 12.5 4.00 59 61.5 61.5 74.0 5.00 25 26.0 26.0 100.0 VAR00021 Frequency Valid Valid 2.00 2 2.1 2.1 2.1 3.00 8 8.3 8.3 10.4 4.00 52 54.2 54.2 64.6 5.00 34 35.4 35.4 100.0 VAR00022 170

Frequency Valid Valid 2.00 1 1.0 1.0 1.0 3.00 12 12.5 12.5 13.5 4.00 53 55.2 55.2 68.8 5.00 30 31.3 31.3 100.0 LAMPIRAN 7 1. UJI NORMALITAS OUTPUT UJI ASUMSI KLASIK 171

A. Histogra 172

b. Grafik 173

2. Uji Kolmogrov Smirnov a. Preferensi Konsumen One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 96 Normal Parameters a,,b Mean.0000000 Std. Deviation 1.64560239 Most Extreme Differences Absolute.070 Positive.070 Negative -.066 174

Kolmogorov-Smirnov Z.682 Asymp. Sig. (2-tailed).741 a. Test distribution is Normal. b. Calculated from data. b. Minat Beli One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 96 Normal Parameters a,,b Mean.0000000 Std. Deviation 1.57435880 Most Extreme Differences Absolute.068 Positive.051 Negative -.068 Kolmogorov-Smirnov Z.662 Asymp. Sig. (2-tailed).774 a. Test distribution is Normal. b. Calculated from data. 3. Uji Heteroskedastisitas a. Metode Grafik 175

b. Uji Glejser 1. Preferensi Konsumen Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta T Sig. 176

1 (Constant) -.137 1.376 -.100.921 Personal Relevance -.148.078 -.215-1.896.061 Interactivity.091.084.122 1.082.282 Message.135.085.179 1.589.116 Brand Familiarity.027.088.035.307.759 a. Dependent Variable: absut 2. Minat Beli Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta t Sig. 1 (Constant) -.408 1.233 -.331.741 Personal.060.070.099.857.394 Relevance Interactivity.049.075.075.657.513 Message -.053.076 -.079 -.694.490 Brand Familiarity.075.079.109.950.344 a. Dependent Variable: absut1 4. Uji Multikolinearitas Unstandardized Coefficients Coefficients a Standardize d Coefficients Model B Std. Error Beta t Sig. 1 (Constant) 4.378 2.186 2.002.048 Collinearity Statistics Toleranc e Personal.362.124.269 2.921.004.800 1.251 Relevance Interactivity.364.133.250 2.732.008.813 1.230 Message.277.135.188 2.048.043.807 1.239 Brand Familiarity.259.140.170 1.854.067.804 1.244 VIF 177

Model Unstandardized Coefficients Coefficients a Standardize d Coefficients B Std. Error Beta t Sig. 1 (Constant) 4.378 2.186 2.002.048 Collinearity Statistics Toleranc e VIF Personal Relevance.362.124.269 2.921.004.800 1.251 Interactivity.364.133.250 2.732.008.813 1.230 Message.277.135.188 2.048.043.807 1.239 Brand Familiarity a. Dependent Variable: Preferensi Konsumen.259.140.170 1.854.067.804 1.244 Model Unstandardized Coefficients Coefficients a Standardiz ed Coefficients B Std. Error Beta t Sig. 1 (Constant) 5.262 2.092 2.516.014 Collinearity Statistics Toleranc e VIF Personal Relevance.184.119.142 1.551.124.800 1.251 Interactivity.232.127.166 1.824.071.813 1.230 Message.362.129.255 2.793.006.807 1.239 Brand Familiarity a. Dependent Variable: Minat Beli.456.134.312 3.412.001.804 1.244 5. Uji Autokorelasi 1. Preferensi Konsumen Model R R Square Model Summary b Adjusted R Square Std. Error of the Estimate Durbin-Watson 1.624 a.389.363 1.60859 1.999 a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Minat Beli 2. Minat Beli 178

Model R R Square Model Summary b Adjusted R Square Std. Error of the Estimate Durbin-Watson 1.624 a.389.363 1.60859 1.999 a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Minat Beli Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson 1.583 a.339.332 1.64615 1.848 a. Predictors: (Constant), Preferensi Konsumen b. Dependent Variable: Minat Beli LAMPIRAN 8 OUTPUT ANALISIS REGRESI 1. Uji Signifikansi Simultan (Uji F) ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 159.698 4 39.924 14.122.000 a Residual 257.261 91 2.827 Total 416.958 95 a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Preferensi Konsumen ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 150.157 4 37.539 14.508.000 a Residual 235.468 91 2.588 179

Total 385.625 95 a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Minat Beli ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 130.902 1 130.902 48.306.000 a Residual 254.723 94 2.710 Total 385.625 95 a. Predictors: (Constant), Preferensi Konsumen b. Dependent Variable: Minat Beli 2. Uji Signifikansi Parsial ( Uji T) Coefficients a Standardized Unstandardized Coefficients Coefficients Model B Std. Error Beta T Sig. 1 (Constant) 4.378 2.186 2.002.048 Personal Relevance.362.124.269 2.921.004 Interactivity.364.133.250 2.732.008 Message.277.135.188 2.048.043 Brand Familiarity.259.140.170 1.854.067 a. Dependent Variable: Preferensi Konsumen Coefficients a Unstandardized Coefficients Standardized Coefficients Model B Std. Error Beta T Sig. 180

1 (Constant) 5.262 2.092 2.516.014 Personal Relevance.184.119.142 1.551.124 Interactivity.232.127.166 1.824.071 Message.362.129.255 2.793.006 Brand Familiarity.456.134.312 3.412.001 a. Dependent Variable: Minat Beli Model Coefficients a Unstandardized Coefficients Standardized Coefficients B Std. Error Beta 1 (Constant) 9.635 1.653 5.829.000 Preferensi Konsumen.560.081.583 6.950.000 a. Dependent Variable: Minat Beli T Sig. 3. Uji Koefisien Determinan ( RR 22 ) a. Preferensi Konsumen Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1.619 a.383.356 1.68138 a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message b. Minat Beli Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1.624 a.389.363 1.60859 a. Predictors: (Constant), Brand Familiarity, Personal Relevance, Interactivity, Message Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1.583 a.339.332 1.64615 a. Predictors: (Constant), Preferensi Konsumen 181

4. Koefisien Korelasi Correlations Personal Relevance Interactivity Message Brand Familiarity Preferensi Konsumen Minat Beli Pearson Correlation Personal Interacti Relevance vity Messa ge Brand Familiarity Preferensi Konsumen Minat Beli 1.339 **.345 **.300 **.470 **.380 ** Sig. (2-tailed).001.001.003.000.000 N 96 96 96 96 96 96 Pearson Correlation.339 ** 1.277 **.335 **.450 **.389 ** Sig. (2-tailed).001.006.001.000.000 N 96 96 96 96 96 96 Pearson Correlation.345 **.277 ** 1.341 **.408 **.456 ** Sig. (2-tailed).001.006.001.000.000 N 96 96 96 96 96 96 Pearson Correlation.300 **.335 **.341 ** 1.399 **.497 ** Sig. (2-tailed).003.001.001.000.000 N 96 96 96 96 96 96 Pearson Correlation.470 **.450 **.408 **.399 ** 1.583 ** Sig. (2-tailed).000.000.000.000.000 N 96 96 96 96 96 96 Pearson Correlation.380 **.389 **.456 **.497 **.583 ** 1 Sig. (2-tailed).000.000.000.000.000 N 96 96 96 96 96 96 **. Correlation is significant at the 0.01 level (2-tailed). 182