Table of Contents Franchise in Indonesia IFRA 2014 Postshow Report IFRA 2015 General Information Promotion & Publication Plan Supporting Programs Plan Expo Facilities *what s new* Layout & Exhibition Rate IFRA 2015 Sponsorship Packages Platinum Package Gold Package Conference Package In-kind Package
Franchise in Indonesia Indonesia is becoming one of the most potential market in the world for consumer goods. Consumer base : 238 million people The fourth most populous country in the world Gross Domestic Products : US $ 868,700 Billion G.N.P. per capita : US$ 3.650 Economic growth rate : 6,3 % Middle class up Income group : 20 % plus 50 plus million peoples
Franchise in Indonesia The Indonesian Domestic market is an easy market, not too demanding and can be a place for new comers (in franchising). The Indonesian business community are use to settle conflict without intervention thru the court and find solutions between themselves. This market can be a training place for franchises, who will learn and experience as a mean for consolidation of their businesses. Newcomers from overseas and local have tried their luck in the Indonesian market.
Franchise in Indonesia Year Overseas Home-grown Total 2009 260 810 1.070 2010 275 1.200 1.475 2011 300 1.400 1.700 2012 350 1.600 1.950 2013 380 1.900 2.480 *Source from Indonesia Franchise Association (AFI)
IFRA 2014 Post-show Report Event : International Franchise, License & Business Concept Expo & Conference (IFRA) 2014 Venue : Jakarta Convention Center, Jakarta Indonesia Date : June 20 22, 2014, Friday Sunday Opening Hours: 10.00 21.00 Endorsed by : Indonesian Franchise Association (AFI) Supported by : Ministry of Trade of the Republic of Indonesia Franchising and Licensing Association (FLA) Singapore Malaysia Franchise Association (MFA) Philippines Franchise Association (PFA) Association of Chain and Franchise Promotion Taiwan (ACFPT) Macao Trade and Investment Promotion Institute (IPIM)
IFRA 2014 Post-show Report TREND OF EXHIBITOR PER YEAR Number of exhibitors 184 companies 300 brands 200 180 160 153 160 165 166 183 179 184 140 120 100 80 60 40 20 0 100 115 2006 2007 2008 2009 2010 2011 2012 2013 2014
IFRA 2014 Post-show Report TREND OF VISITOR PER YEAR Number of visitor 11333 visitors 18000 17000 16000 14000 12000 15000 12000 12000 12908 10817 14117 13411 11333 10000 8000 6000 4000 2000 0 2006 2007 2008 2009 2010 2011 2012 2013 2014
IFRA 2014 Post-show Report TREND OF TRANSACTION PER YEAR Estimate of total transaction 400 Billion Rupiah 450 400 400 350 350 300 300 300 250 200 150 158 100 50 25 35 50 70 0 2006 2007 2008 2009 2010 2011 2012 2013 2014
NATURE OF BUSINESS IFRA 2014 Post-show Report
IFRA 2014 Postshow Report
IFRA 2015 General Information Event : International Franchise, License & Business Concept Expo & Conference (IFRA) 2015 Venue : Assembly Hall, Jakarta Convention Center Date : May 29-31, 2015, Friday Sunday Opening Hours : 10.00 21.00, Entrance Fee : 50.000 (TBA) Endorsed by : Indonesian Franchise Association (AFI) Supported by : Ministry of Trade of the Republic of Indonesia Franchising and Licensing Association (FLA) Singapore Malaysia Franchise Association (MFA) Philippines Franchise Association (PFA) Association of Chain and Franchise Promotion Taiwan (ACFPT) Macao Trade and Investment Promotion Institute (IPIM)
Exhibitor Profiles Automotive Bank Spa, beauty & health Retail Business equipment Cleaning / laundry services Clinic & therapy Internet support company Consultant Food & beverage Jewelry & accessories Pharmacy Property & furniture Recruitment & training center Rental company Restaurant / Café/ Coffee Shop School / education center Travel agent Logistics company IT company
Visitor Profiles Franchisor and franchisee, entrepreneur Businessman Company Leader (CEO, Director, etc.) Franchise Marketing Company Government Consultant Lawyer Professional / businessman Students Housewives Etc.
Supporting Programs
Supporting Programs
*2014 Speakers line up
Layout IFRA 2015
Strategic Partner Sponsorship Package IFRA 2015
Sponsorship Programs Press Conference Deskripsi: IFRA 2015 akan mengadakan Press Conference dengan mengundang Media Massa (TV, Cetak, Radio & Online) Presentation Slot - International Franchise Conference Deskripsi: IFRA 2015 akan mengadakan conference dengan mengundang peserta 200 peserta dari pelaku industri franchise di Indonesia. Sponsor diberikan kesempatan melakukan presentasi di acara tersebut. Sponsor dapat melakukan Presentasi - Menjelaskan mengenai produk pihak Sponsor terkait dengan dukungannya terhadap industri franchise Branding - Goodie bag, x-banner/roll up banner & souvenir
Sponsorship Programs Product knowledge (beginner) : Workshop (tema disesuaikan dengan kebutuhan pihak Sponsor) IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan acara workshop yang diselenggarakan. Product knowledge (advance) : Workshop (tema disesuaikan dengan kebutuhan pihak Sponsor) IFRA 2015 akan bekerjasama dengan pihak terkait untuk menyukseskan acara workshop yang diselenggarakan. Stage Activities Sponsor akan mendapatkan slot untuk melakukan Product Presentation tentang produk-produk dan layanan terkini.
Sponsorship Programs Sponsor for Visitor Programs Touch Screen Demo Deskripsi: Panitia akan menyiapkan touch screen di beberapa titik area pameran. Adapun content dari touch screen tersebut akan di isi dengan konten mengenai produk pihak Sponsor. Diharapkan para visitor yang hadir dapat mengetahui produk Sponsor lebih detail. Exclusive Program for visitor @ Booth Sponsor Deskripsi: Setiap pengunjung diberikan semacam kupon yang mengarahkan ke booth Sponsor guna mendapatkan Souvenir atau Hadiah Hiburan yang akan disediakan oleh pihak Sponsor.
Brand Awareness @IFRA2015 Logo @ Outdoor Promotion Horizontal Banner Vertical Banner Hanging Banner Baliho Logo @ Indoor Promotion Visitor s Guide Lanyard Backdrop Main Stage Committee Uniform Hall of Fame Backdrop Logo @ Media Promotion Online Promotion (Website, twitter & facebook) Magazine Promotion Newspaper Promotion
Brand Awareness @IFRA2015 Sponsorship akan memaksimalkan keikutsertaan perusahaan pada pameran, baik pada saat pra pameran, saat pameran berlangsung, maupun setelah pameran berakhir. Melalui sponsorship, akan dilakukan pemasangan logo & aktivitas secara eksklusif sehingga memperluas nilai publikasi untuk brand image dan promosi produk dari perusahaan tersebut. Outdoor Promotion Media Publication Branding Indoor Promotion Online & Social Media
Platinum Package Rp. 1.000.000.000,- / Excl ppn valid for one company only 1) Activation programs Press Conference Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors Slot Time at International Franchise Conference (30 menit) Slot Time at Product Presentation (60 menit) Product Knowledge Workshop/Seminar (60 menit) Booth Activities (weekend) 2) Title as Platinum Sponsor Sponsorship Packages 3) Logo placement on promotional material
Platinum Package Sponsorship Packages No Item Qty 1 Booth area (space only) 48 sqm 2 Display area product (space only) 48 sqm 3 Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB 1 unit 5 Title as Platinum Sponsor 1 event 6 Activation program - Press Conference 1 times - Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors 1 times - Slot Time at International Franchise Conference (30 menit) 1 times - Slot Time at Product Presentation (60 menit) 2 times - Product Knowledge Workshop/Seminar (60 menit) 2 times - Booth Activities (weekend) 2 times 7 Logo placement on printed media (national newspaper) 5 times - Kompas (2 times) - Tabloid Kontan (1 times) - Koran Sindo (2 times) Sponsor announcement on radio - MRA Radio group (15 spot) 1 set - MNC Networks Radio Group (15 spot) 1 set Cont..
Platinum Package Sponsorship Packages No Item Qty 8 Logo placement on exhibition outdoor printed material T - Banner 20 pcs Horizontal Banner 20 pcs Hanging Banner 15 pcs Baliho 1 pcs Exhibition Gate 1 pcs Billboard 1 pcs 9 Logo placement on individual outdoor printed material (material provided by sponsor) T - Banner 10 pcs Spanduk 10 pcs Hanging Banner 7 pcs 10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) 1 set Full page advertisement at Directory Book IFRA 2015, FC - Inside Back Cover, 5000 pcs 11 (material provided by sponsor) 1 pages 12 Bonus promo at Social Media - Twitter (3 mentions per day) 14 days - Website (banner link) 14 days 13 Bonus Logo placement on exhibition printed material Flyer / Brosur 25000 pcs Directory Book 5000 pcs Show Directory 10000 pcs Invitation Opening Ceremony 500 pcs Crew uniform 100 pcs
Gold Package Rp. 700.000.000,- / Excl ppn valid for three companies only 1) Activation programs Sponsorship Packages Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors Slot Time at International Franchise Conference (30 menit) Slot Time at Product Presentation (60 menit) 2) Title as Gold Package 3) Logo placement on promotional material (selected items)
Gold Package Sponsorship Packages No Item Qty 1 Booth area (space only) 48 sqm 2 Display area product (space only) 48 sqm 3 Free Electricity (20 Ampere/1 phase/ 4400 Watt) + MCB 1 unit 5 Title as Gold Sponsor 1 event 6 Activation program - Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors 1 times - Slot Time at International Franchise Conference (30 menit) 1 times - Slot Time at Product Presentation (60 menit) 1 times 7 Logo placement on printed media (national newspaper) 3 times - Kompas (2 times) - Tabloid Kontan (1 times) Sponsor announcement on radio - MRA Radio group (15 spot) 1 set - MNC Networks Radio Group (15 spot) 1 set 8 Logo placement on exhibition outdoor printed material T - Banner 10 pcs Horizontal Banner 10 pcs Hanging Banner 7 pcs Baliho 1 pcs Exhibition Gate 1 pcs Cont..
Sponsorship Packages Gold Package No Item Qty 9 Logo placement on individual outdoor printed material (material provided by sponsor) T - Banner 7 pcs Spanduk 7 pcs Hanging Banner 5 pcs 10 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) 1 set Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material 11 provided by sponsor) 1 pages 12 Bonus promo at Social Media - Twitter (3 mentions per day) 7 days - Website (banner link) 7 days 13 Bonus Logo placement on exhibition printed material Flyer / Brosur 25000 pcs Directory Book 5000 pcs Show Directory 10000 pcs Invitation Opening Ceremony 500 pcs Crew uniform 100 pcs
Silver Package Rp. 350.000.000,- / Excl ppn valid for three companies only 1) Activation programs Sponsorship Packages Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors Slot Time at International Franchise Conference (30 menit) 2) Title as Silver Package 3) Logo placement on promotional material (selected items)
Silver Package Sponsorship Packages No Item Qty 1 Booth and display area (space only) 48 sqm 2 Free Electricity (10 Ampere/1 phase/ 2200 Watt) + MCB 1 unit 3 Title as Silver Sponsor 1 event 5 Activation program - Business Matching Presentation at Technical Meeting with AFI (Asosiasi Franchise Indonesia) & IFRA exhibitors 1 times - Slot Time at International Franchise Conference (30 menit) 1 times 6 Logo placement on printed media (national newspaper) 2 times - Kompas (1 times) - Tabloid Kontan (1 times) Sponsor announcement on radio - MRA Radio group (15 spot) 1 set 7 Logo placement on exhibition outdoor printed material T - Banner 7 pcs Horizontal Banner 7 pcs Hanging Banner 5 pcs Baliho 1 pcs Exhibition Gate 1 pcs Cont..
Sponsorship Packages Silver Package No Item Qty 8 Logo placement on individual outdoor printed material (material provided by sponsor) T - Banner 5 pcs Spanduk 5 pcs Hanging Banner 3 pcs 9 Flyering insertation on Goody Bag for Opening Ceremony (1000 pcs) 1 set Full page advertisement at Directory Book IFRA 2015, FC - Inside, 5000 pcs (material provided 10 by sponsor) 1 pages
Retail Packages one company one logo (Logo only) Sponsorship Packages SPANDUK Ukuran 1m x 7m Distribusi Area pameran Harga Rp 3.000.000/logo/buah INDIVIDUAL SPANDUK Ukuran 1m x 7m Harga Rp 2.500.000/buah UMBUL-UMBUL Ukuran 1m x 5m Distribusi Area pameran Harga Rp 3.000.000/logo/buah INDIVIDUAL UMBUL-UMBUL Ukuran 1m x 5m Harga Rp 2.500.000/buah PAPER BAG Ukuran 25 cm x 36 cm Jumlah 1000 buah Distribusi Pengunjung pameran Cetak Full Colour Harga Rp 50.000.000/logo SERAGAM PANITIA Ukuran Polo Shirt Jumlah 500 buah Distribusi Panitia, tenaga part timer dll Harga Rp 50.000.000/logo NAMETAG EXHIBITOR/VISITOR Tali Name Tag 5.000 buah Harga Rp 100.000.000/logo
For futher information PT Dyandra Promosindo The City Tower Building, 7 th Floor Jln. MH Thamrin No 81 Jakarta 10310-Indonesia Phone : (+62.21) 31996077 Fax : (+62.21) 31996277 Mobile : 081286590105 raenita@dyandra.com; ireyraenita@yahoo.com www.dyandra.com Raenita Pristiani Aktuariana (Irey)