DAFTAR PUSTAKA. Aaker, David A Manajemen Ekuitas Merek: Memanfaatkan Nilai dari Suatu Merek. Cetakan Pertama. Jakarta: Mitra Utama.

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1 DAFTAR PUSTAKA Aaker, David A Managing Brand Equity: Capitalizing on the Value of a Brand Name. Alih bahasa: Aris Ananda Jakarta. Penerbit Mitra Utama. Aaker, David A Manajemen Ekuitas Merek: Memanfaatkan Nilai dari Suatu Merek. Cetakan Pertama. Jakarta: Mitra Utama. Aitken, P.P., Leathar, D.S., O Hagan, F.J & Squair, S.I Children s Awareness of Cigarette Advertisements and Brand Imagery. British Journal of Addiction. Vol. 82, Ardianto, Eka Mengelola Aktiva Merek: Sebuah Pendekatan Strategis. Forum Manajemen Prasetiya Mulya. No. 67, p Barich, Howard., & Kotler, Philip A Framework for Marketing Image Management. Soan Management Review, pp Bearden, W.O., Terence, A.O., & Richard, L.O The Relationships among Consumer Satisfaction, Involvement, and Product Performance: A Catastrophe Theory Application. Syst. Res., 40: DOI: /bs Volume 40. Issue 2. Pages Blyth, John. S Brand Imagery Takes on Greater Power as Competition Heats Up. Blyth Associates Inc. New York. Brannan, Tom Integrated Marketing Communication: Memadukan Upaya Public Relation, Iklan, dan xix

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5 Thio, Shienny Membangun Service Quality Untuk Mencapai Kepuasan Konsumen di Industri Hospitality. Jurnal Manajemen & Kewirausahaan. Vol. 3 (1): hal: Zeithaml, V.A., L.L.A. Berry., & A. Pasuraman The Behavioural Consequences of Service Quality. Journal of Marketing. Vol. 60. No. 2, pp Diakses pada hari Sabtu, 10 Mei 2014, pukul 15: Diakses pada hari Sabtu, 19 April 2014, pukul 11:17. xxiii