DIRECT & DATABASE MARKETING

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1 MARKETING DIRECT & DATABASE MARKETING ID EN Menjawab Masalah Apa Problems To Be Addressed Pada era pemasaran yang semakin kompetitif, tidak ada yang lebih penting selain memahami pelanggan dan bagaimana pelanggan berinteraksi dengan produk ataupun jasa yang Anda tawarkan. Adanya kebutuhan individu dan juga perusahaan untuk meningkatkan kompetensi dalam pengumpulan, analisa, dan pengelolaan database pelanggan agar mampu menerapkan strategi pemasaran langsung yang relevan untuk meningkatkan kinerja pemasaran perusahaan. Visi yang efektif dari strategi pemasaran langsung adalah berangkat dari bagaimana organisasi dapat memenuhi kebutuhan pelanggan secara spesifik berdasarkan basis data pelanggan. Basis data ini dimanfaatkan untuk kebutuhan analisis pemasaran, perencanaan, implementasi, dan mengontrol semua aktivitas program pemasaran. Dengan menerapkan strategi pemasaran langsung yang berlandaskan basis data pelanggan, diharapkan Anda sebagai pemasar dapat memahami apa yang menjadi kebutuhan pelanggan secara efektif. Secara tidak langsung hal ini akan berdampak pada terjalinnya hubungan yang erat antara brand yang Anda tawarkan dengan pelanggan Anda dan tujuan bisnis Andapun dapat tercapai. In an increasingly competitive marketing era, there is nothing more important than customers and how customers interact with the products and services you offer. The existence of the needs of individuals and also companies to improve the carrying capacity, analysis, understanding and management of customer data so as to apply appropriate marketing strategies to improve the company's marketing performance. The effective vision of a direct marketing strategy start from the needs of marketing analysis, planning, implementation, and control of all marketing program activities. By implementing a marketing strategy based on customer data, it is expected that you as a marketer can understand what customers need effectively. Indirectly this will impact on the establishment of a close relationship between the brand you offer with your customers and your business goals can be achieved. Manfaat Apa yang Anda Peroleh Setelah mengikuti program ini, peserta diharapkan mampu: Memahami dan menggunakan pemasaran langsung berbasis data Memahami pentingnya pengumpulan data pelanggan dan data-data eksternal untuk menganalisa perubahan dan perkembangan dalam lingkungan pemasaran Memahami menggunakan perangkat teknologi untuk dapat mengakses pelanggan Memahami penerapan strategi pemasaran langsung yang berbasis data Objectives Having attended this program, the participants are expected to be able: Able to understand the importance of data driven marketing Able to develop customer insights through analysis and interpretation of customer data and external database in order to increase marketing performances Able to use technology as a tool to access the end consumer Able to develop successful direct and data-driven marketing strategies 8

2 MARKETING DIRECT & DATABASE MARKETING ID EN Apa Saja yang Dibahas Subjects Covered Dasar mengenai pemasaran langsung berbasis data Customer database & profiling Penggunaan perangkat teknologi seperti Microsoft access, Microsoft excel, dll untuk dapat mengakses data pelanggan Menghitung dan memperkiraan customer life time value sebagai dasar marketing spending yang efektif dan efisien Pemahaman implementasi strategi pemasaran langsung Siapa yang Perlu IKut Manajer Produk Manajer Pengembangan Bisnis Consumer Insights Manager Manajer dan Supervisor Pemasaran Manajer dan Supervisor Penjualan Entrepreneur atau Pemilik Usaha Karyawan yang berhubungan dengan pemasaran langsung berbasis database Class Delivery Method The training will combine activities in collecting, analyzing, understanding, and managing customer data. Real cases and data simulation will be given during in class training. Who Should Attend Product Manager Business Development Manager or Business Owner Consumer Insights Manager Supervisor and Manager in Sales Supervisor and Manager in Marketing Employees that have interconnection with the database marketing Metode Pelatihan Delivery Method Lecturing Diskusi Kasus Role play Peserta diwajibkan membawa laptop pada pelatihan ini IDR Direct and Database Driven Marketing Using Direct and Database Marketing to Analyze Marketing Situation Technology : Tools to Access the Consumer Direct Database Marketing Strategies Marketing Management Executive Development Program Lecturing Case Discussion Role play Participants are required to bring a notebook for this program - May 0-1 Oct

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4 Program Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Hours Days Staff Participants Spv Mgr Sr Mgr Price DECISION SCIENCE 01. Strategic Decision Making 0. Minaut Indonesia - Problem Solving and Decision Making 0. Practical Problem Solving 0. Creative Thinking Technique Jan - 01 Feb Jul - 0 Aug HR for Non HR Managers Human Resources Management 8 Jan - 01 Feb Comprehensive Job Analysis Designing Training Program HUMAN RESOURCE 09. Evaluating Training Program 10. Measuring Return On Training Investment - ROTI 11. Remuneration Management 1. Industrial Relations Conflict Resolution 1. Designing Competency Model 1. Competency Based Recruitment & Selection 1. Practical Behavior Based Interview. Designing Learning Program 17. Talent Management 18. Human Capital Management Certification (HCMC) - Modul 1 : Aligning HCM Strategy and Corporate Strategy Jul - 0 Aug Modul : Acquisition and Develop the Right Employee Modul : Retain the Best Employee Modul : Increase Employee Engagement 19. Assessment Center Assessor Certification Feb - 01 Mar 8 Jan - 01 Feb Design Thinking For Innovation NEW STRATEGIC 1. Business Acumen. Pricing Strategy. Company Strategic Planning. Managing Organizational Change. Business Model Canvas 6. Business Process Mapping 7. Feasibility Study 8. Integrated Risk Management 9. Innovation Strategy Oct - 01 Nov Product Innovation Management Managing Innovation For Growth

5 Program Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Hours Days Staff Participants Spv Mgr Sr Mgr Price PERSONAL EFFECTIVENESS. Enhancing Your Personal Effectiveness. Effective Business Communication. Report Writing. Powerful Business Presentation 6. Time Management 7. Stress Management 8. Interpersonal Softskills 9. Strengthening Your Leadership Talent Jul - 01 Aug Direct & Database Marketing Designing an Exceptional Customer Experience Developing Digital & Social Media Strategies for Business MARKETING. Upgrowth Program for Manager Marketing and Supervisor. Advance Competitive Marketing Strategy. Building Brand Equity and positioning 6. Marketing Management 7. Building Service Culture 8. Customer Satisfaction Management 9. Customer Service Orientation Enhancement 0. Marketing Channel Strategy 1. Sales Management Feb - 01 Mar Jul - 0 Aug 8 Oct - 01 Nov Salesmanship Negotiation Skill for Business 0 Jan - 01 Feb 0 Jul - 01 Aug Applied Marketing Research FINANCIAL. Finnon : for Public Sector 6. Finnon : Understanding Financial Statement 7. Finnon : Profit Planning & Capital Budgeting 8. Working Capital Management 9. Effective Cost Management 60. Budgeting 61. Financial Statement Analysis 6. Financial Projection & Valuation 6. Internal Audit 6. Forensic Accounting & Fraud Investigation Jul - 0 Aug Oct - 01 Nov Financial Aspects on Feasibility Study Jul - 01 Aug

6 Program Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Hours Days Staff Participants Spv Mgr Sr Mgr Price GENERAL 66. Business Essentials for Managers (Hybird Learning Program) - Online Program - Inclass Program 67. Training for Trainers 68. Key Performance Indicators 69. Office Management 70. Filing Management 71. Designing Standard Operating Procedure (SOP) 7. Management for Professional Secretary 01 Jul - 0 Aug 8 Oct - 9 Nov Managing Service Operation NEW Engineering (Fixed) Asset Management Running Your Microsoft Project Starting a Project Management Office / PMO Designing Work Instruction Effective Performance Dashboard OPERATION 79. Production/Operation Management 80. Quality Management System 81. Supply Chain Management 8. Production/Operation Planning & Control 8. Inventory Management 8. Purchasing Management 8. Warehouse Management 86. Maintenance Management Feb - 01 Mar Oct - 01 Nov Logistic Management Project Management Owner's Estimate / Harga Perkiraan Sendiri Project Procurement and Risk Management Excellent Manufacture Operation Leading With Emotional Intelligence NEW MANAGING OTHERS 9. Effective Supervisory Management 9. Managing People 9. Effective Leadership 96. Leader as A Coach Jul - 01 Aug All Program Will Be Presented in Bahasa Indonesia

7 Program Jan 01. Pengadaan Barang/Jasa Pemerintah 0. Certified Risk Management Officer (CRMO) Feb SERTIFIKASI NASIONAL INDONESIA Mar Feb - 01 Mar Certified Risk Management Professional (CRMP) 0. Manajer SDM Apr May Jun Aug Oct Dec Hours Days Price (IDR) Oct - 01, Nov , Jul, 0 Aug Mar, 1 Apr -0,8 1-,1 08. Warehouse Manager 0-08, 1 Jul - 0, Aug 09. Logistic Manager 1-1,0 10. Logistic Supervisor Nov Corporate Forensic Auditor 07. Supply Chain Manager Sep ,0 0. New Product Development Manager Jul 11-1,8 1- Aug, 07 Sep 10-1,7 Ujian LSP Program 01. Practical Problem Solving PERSONAL EFFECTIVENESS 0. Creative Thinking Technique 0. Effective Business Communication Jan Feb ONLINE TRAINING Mar 18 Feb - 1 Mar Feb - 01 Mar 0. Business Presentation Skills HUMAN RESOURCES STRATEGIC 0. Manajemen SDM 06. Menyusun Struktur & Skala Gaji 0 Feb - 01 Mar 0 Feb - 01 Mar 08. Company Strategic Planning 0-9 FINANCIAL OPERATION 1. Finon : Profit Planning & Capital Budgeting 0 Feb - 01 Mar Feb - 01 Mar 0 Feb - 01 Mar MARKETING 0. Negotiation Skill for Business 0-0 Sep Jun - 19 Jul Apr - May Apr - May Sep - 11 Oct 18 Mar - 1 Apr Apr - 0 May. Leader as A Coach 18 Feb - 1 Mar 08 Apr - 0 May. Meningkatkan Efektivitas Fungsi Supervisor 18 Feb - 1 Mar 08 Apr - 0 May 01-6 Jun - 19 Jul Jun - 19 Jul Oct - 08 Nov Nov - 1 Dec Oct - 08 Nov 1 Oct - 08 Nov 18 Nov - 1 Dec 1 Oct - 08 Nov 0 Sep - Oct 19 Aug - 1 Sep Oct - 08 Nov 19 Aug - 1 Sep Nov - 1 Dec 0-9 Sep - 11 Oct Sep - 11 Oct Jul - 09 Aug 17 Jun - 1 Jul Jul - 09 Aug Jun - 19 Jul Nov - 1 Dec 1 Jul - 09 Aug Sep - 11 Oct 17 Jun - 1 Jul 19 Aug - 1 Sep 17 Jun - 1 Jul Sep - Oct Sep - 11 Oct Apr - May Nov - 1 Dec 19 Aug - 1 Sep Jun - 19 Jul 9 Apr - May Sep - Oct Nov - 1 Dec 1 Oct - 08 Nov Nov - 1 Dec Aug - 1 Sep 17 Jun - 1 Jul Oct - 08 Nov 0-0 Price (IDR) Sep - 11 Oct Sep - Oct 19 Aug - 1 Sep Sep - 11 Oct 1 Jul - 09 Aug Dec 0 Sep - Oct Jul - 09 Aug Nov 1 Oct - 08 Nov 19 Aug - 1 Sep 0-0 Oct 0 Sep - Oct 1 Jul - 09 Aug Jun - 19 Jul 17 Jun - 1 Jul Apr - 0 May 18 Feb - 1 Mar 1. Sales Management. High Performance Leadership 17 Jun - 1 Jul Aug 1 Jul - 09 Aug 18 Mar - 1 Apr. Service Excellence MANAGING OTHERS Jul Gemba Kaizen + Sikap Kerja S 19. Salesmanship Apr - 0 May 1. Manajemen Proyek 17. Praktis Menyusun SOP 08 Apr - 0 May Jun 18 Mar - 1 Apr 1. Manajemen Pergudangan. Manajemen Sediaan 9 Apr - May 18 Mar - 1 Apr 11. Risk Management 1. Finon 1 : Memahami Laporan Keuangan Mar - 1 Apr Business Model Canvas May Menyusun Uraian Pekerjaan 09. Value Chain Analysis Apr Sep - 11 Oct Nov - 1 Dec

8 Nama Pelatihan Tanggal Pukul : Biaya Nama Perusahaan Alamat Surat Formulir Pendaftaran Program Pengembangan Eksekutif 019 PPM Manajemen No. Telp. Persh Fax Persh : Contact Person Telp / HP Jabatan Bidang Usaha No. Nama Peserta Bagian Jabatan HP L/P 1 INFORMASI PENDAFTARAN PEMBAYARAN Bagian Pelayanan Pelanggan: Pembayaran dilakukan secara transfer ke: BANK MANDIRI Telp : (01) Cabang Thamrin Fax : (01) No. Rek. : Mobile : a/n: Yayasan Pendidikan & Pembinaan Manajemen Website : BANK CENTRAL ASIA (Mohon bukti transfer di sebelum pelatihan) Cabang Kwitang No. Rek. : a/n: Yayasan Pendidikan & Pembinaan Manajemen TEMPAT PENYELENGGARAAN PPM Manajemen - Gedung Bina Manajemen, Jl. Menteng Raya No. 9 Jakarta Pusat 10 Tunai / Transfer *)Pilih salah satu PERHATIAN - KETENTUAN PEMBATALAN! Denda sebesar Rp ,- (lima ratus ribu rupiah) untuk pembatalan yang dilakukan (dua) hari kerja sebelum tanggal penyelenggaraan. Denda sebesar 0% dari biaya program untuk pembatalan yang dilakukan 1 (satu) hari kerja sebelum tanggal penyelenggaraan. Denda sebesar 100% dari biaya program untuk pembatalan yang dilakukan pada tanggal penyelenggaraan. Seluruh biaya yang telah diterima akan dikembalikan apabila pembatalan dilakukan oleh PPM Manajemen Bersama ini kami konfirmasikan pendaftaran nama tersebut diatas dan kami menyetujui semua ketentuan yang berlaku. Pembayaran akan kami lakukan : Tanggal Pembayaran : Transfer melalui Bank : Pendaftar, Konfirmasi,.. ' Nama/Jabatan Bag. Pelayanan Pelanggan PPM Apabila terdapat informasi yang kurang jelas dapat menghubungi kami di (01) atau kunjungi Forum Kajian Manajemen (FKM) PPM/010