ABSTRACT. Keywords: The process of purchasing decisions, brand awareness, perceived quality, brand associations, brand loyalty.
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- Deddy Darmadi
- 5 tahun lalu
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1 ABSTRACT Brand equity provides value to customers in the increased confidence in the purchase decision process. The purpose of this study is to analyze the influence of brand equity on health soap brand Lifebuoy can influence consumer buying decision process. Population in this research is that consumers Lifebuoy soap at Maranatha Christian University. This research is causal research by using purposive sampling of 100 respondents. Then conducted data analysis include validity and reliability, the classic assumption test, multiple regression analysis. From the processing of data obtained as a result of the following regression equation: Y = 2,442 X 1 +0, X 2 +0,408 X 3 +1,256 X 4 Buying Decision Process (Y) as the dependent variable; Brand Awareness (X 1 ), Perception of Quality (X 2 ), Trademark Association (X 3 ), and Brand Loyalty (X 4 ) as independent variables. Hypothesis testing using partial test showed that all four independent veriabel shown to significantly affect the dependent variable Purchase Decision Process. Simultaneous test can be seen that all the independent variables is feasible to test variables depanden Buying Decision Process. Figures Adjusted R Square of 89,3 percent can be explained by the four independent variables in the regression equation, while the remaining 10,7 percent is explained by other variables outside the four variables used in this study. Keywords: The process of purchasing decisions, brand awareness, perceived quality, brand associations, brand loyalty. vii
2 ABSTRAK Ekuitas merek menyediakan nilai bagi kosumen dengan meningkatkan kepercayaan diri dalam proses keputusan pembelian. Tujuan penelitian ini yaitu menganalisis besarnya pengaruh ekuitas merek pada sabun kesehatan merek Lifebuoy dapat mempengaruhi proses keputusan pembelian konsumen. Populasi dalam penelitian ini adalah konsumen sabun Lifebuoy di Universitas Kristen Maranatha. Jenis penelitian ini adalah riset kausal dengan teknik purposive sampling terhadap 100 responden. Kemudian dilakukan analisis data meliputi uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda. Dari hasil pengolahan data tersebut diperoleh hasil persamaan regresi sebagai berikut : Y = 2, ,862X 1 + 0,579X 2 + 0,408X 3 + 1,256X 4 Proses Keputusan Pembelian (Y) sebagai variabel dependen ; Kesadaran Merek (X 1 ), Persepsi Kualitas (X 2 ), Asosiasi Merek (X 3 ), dan Loyalitas Merek (X 4 ) sebagai variabel independen. Pengujian hipotesis menggunakan uji parsial menunjukkan bahwa keempat veriabel independen terbukti secara signifikan mempengaruhi variabel dependen Proses Keputusan Pembelian. Uji Simultan dapat diketahui bahwa seluruh variabel independen memang layak untuk menguji variabel depanden Proses Keputusan Pembelian. Angka Adjusted R Square sebesar 89,3 persen dapat dijelaskan oleh keempat variabel independen dalam persamaan regresi sedangkan, sisanya sebesar 10,7 persen dijelaskan oleh variabel lain diluar keempat variabel yang digunakan dalam penelitian ini. Kata kunci : Proses keputusan pembelian, kesadaran merek, persepsi kualitas, asosiasi merek, loyalitas merek. viii
3 DAFTAR ISI Halaman HALAMAN JUDUL... i HALAMAN PENGESAHAN... ii SURAT PERNYATAAN KEASLIAN SKRIPSI... iii SURAT PERNYATAAN PUBLIKASI LAPORAN PENELITIAN... iv KATA PENGANTAR... v ABSTRACT... vii ABSTRAK... viii DAFTAR ISI... ix DAFTAR GAMBAR... xiv DAFTAR TABEL... xv DAFTAR LAMPIRAN... xviii BAB I PENDAHULUAN 1.1 Latar belakang Identifikasi Masalah Maksud dan Tujuan Kegunaan Penelitian... 5 BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN PENGEMBANGAN HIPOTESIS 2.1 Kajian Pustaka Pengertian Pemasaran Pengertian Manajemen Pemasaran... 7 ix
4 2.1.3 Pengertian Merek Pengertian Ekuitas Merek Pengertian Kesadaran Merek Pengertian Asosiasi Merek Pengertian Kesan kualitas Pengertian Loyalitas Merek Proses Keputusan Pembelian Kerangka pemikiran Penelitian Terdahulu Pengembangan Hipotesis Model Penelitian BAB III METODE PENELITIAN 3.1 Lokasi dan Waktu Penelitian Jenis Penelitian Definisi Operasional Penelitian Populasi dan Sampel Populasi Sampel Pengumpulan Data Jenis Data Teknik Pengumpulan Data Analisis Data Uji Instrumen Uji Validitas x
5 Uji Reliabilitas Uji Asumsi Klasik Uji Normalitas Uji Multikolinearitas Uji Heterokedastisitas Uji Hipotesis BAB IV HASIL PENELITIAN DAN PEMBAHASAN 4.1 Hasil Penelitian Hasil Penelitian Deskriptif Karakteristik Responden Berdasarkan Jenis Kelamin Karakteristik Responden Berdasarkan Usia Karakteristik Responden Berdasarkan Pengeluaran Karakteristik Responden Berdasarkan Kesadaran Merek (Merek Yang Muncul Pertama Kali di Benak) Karakteristik Responden Berdasarkan Kesadaran Merek (Mengingat Kembali Merek) Karakteristik Responden Berdasarkan Kesadaran Merek (Kemampuan Pelanggan Mengingat Salah Satu Iklan) Karakteristik Responden Berdasarkan Persepsi Kualitas (Kualitas Keseluruhan) Karakteristik Responden Berdasarkan Persepsi Kualitas (Kehandalan) Karakteristik Responden Berdasarkan Persepsi Kualitas (Fungsi Produknya) Karakteristik Responden Berdasarkan Asosiasi Merek (Teknologi Tinggi) xi
6 Karakteristik Responden Berdasarkan Asosiasi Merek (Mudah Dibeli) Karakteristik Responden Berdasarkan Asosiasi Merek (Kredibilitas Tinggi) Karakteristik Responden Berdasarkan Loyalitas Merek (Komitmen Pelanggan) Karakteristik Responden Berdasarkan Loyalitas Merek (Rekomendasi ke Pihak Lain) Karakteristik Responden Berdasarkan Loyalitas Merek (Harga Optimum) Karakteristik Responden Berdasarkan Pengenalan Kebutuhan (Kemantapan Membeli) Karakteristik Responden Berdasarkan Pengenalan Kebutuhan (Tertarik Membeli Setelah Melihat Iklan) Karakteristik Responden Berdasarkan Pencarian Informasi (Mencari Informasi Dari Berbagai Sumber) Karakteristik Responden Berdasarkan Pencarian Informasi (Sebelum Membeli Mencari Informasi Mengenai Harga Dan Promo) Karakteristik Responden Berdasarkan Evaluasi Alternatif (Kurang Mempertimbangkan Merek Sabun Lain) Karakteristik Responden Berdasarkan Evaluasi Alternatif (Lokasi Penjualan) Karakteristik Responden Berdasarkan Keputusan Pembelian (Kemantapan Membeli) Karakteristik Responden Berdasarkan Keputusan Pembelian (Pertimbangan Dalam Membeli) Karakteristik Responden Berdasarkan Perilaku Pasca Pembelian (Puas Setelah Membeli) Karakteristik Responden Berdasarkan Perilaku Pasca Pembelian (Membeli Kembali di Lain Waktu) Hasil Penelitian Induktif xii
7 Hasil Uji Instrumen Hasil Uji Asumsi Klasik Hasil Uji Hipotesis Pembahasan Implikasi BAB V SIMPULAN DAN SARAN 5.1 Simpulan Keterbatasan Penelitian Saran DAFTAR PUSTAKA LAMPIRAN DAFTAR RIWAYAT HIDUP PENULIS (CURRICULUM VITAE) xiii
8 DAFTAR GAMBAR Halaman Gambar 1 Ekuitas Merek Gambar 2 Tahapan Proses Pengambilan Keputusan Pembelian Gambar 3 Kerangka Pemikiran Gambar 4 Model Penelitian xiv
9 DAFTAR TABEL Halaman Tabel I Sabun Mandi Antiseptik Tabel II Sabun Mandi Tabel III Penelitian Terdahulu Tabel IV Definisi Operasional Variabel Tabel V Karakterisitik Responden Berdasarkan Jenis Kelamin Tabel VI Karakterisitik Responden Berdasarkan Usia Tabel VII Karakteristik Responden Berdasarkan Pengeluaran Tabel VIII Penilaian Responden Berdasarkan Kesadaran Merek (Pengingat Kembali Merek) Tabel IX Penilaian Responden Berdasarkan Kesadaran Merek (Mengingat Kembali Merek) Tabel X Penilaian Responden Berdasarkan Kesadaran Merek (Tidak Menyadari Merek) Tabel XI Penilaian Responden Berdasarkan Persepsi Kualitas (Kualitas Keseluruhan) Tabel XII Penilaian Responden Berdasarkan Persepsi Kualitas (Kehandalan) Tabel XIII Penilaian Responden Berdasarkan Persepsi Kualitas (Fungsi Produknya) Tabel XIV Penilaian Responden Berdasarkan Persepsi Kualitas (Teknologi Tinggi) Tabel XV Penilaian Responden Berdasarkan Persepsi Kualitas (Mudah Dibeli) Tabel XVI Penilaian Responden Berdasarkan Asosiasi Merek (Kredibilitas Tinggi) Tabel XVII Penilaian Responden Berdasarkan Loyalitas Merek (Komitmen Pelanggan) Tabel XVIII Penilaian Responden Berdasarkan Loyalitas Merek (Rekomendasi ke Pihak Lain) xv
10 Tabel XIX Penilaian Responden Berdasarkan Loyalitas Merek (Harga Optimum) Tabel XX Penilaian Responden Berdasarkan Proses Keputusan Pembelian (Kemantapan Membeli) Tabel XXI Penilaian Responden Berdasarkan Proses Keputusan Pembelian (Tertarik Membeli Setelah Melihat Iklan) Tabel XXII Penilaian Responden Berdasarkan Pencarian Informasi (Mencari Informasi Dari Berbagai Sumber) Tabel XXIII Penilaian Responden Berdasarkan Pencarian Informasi (Sebelum Membeli Mencari Informasi Mengenai Harga Dan Promo) Tabel XXIV Penilaian Responden Berdasarkan Evaluasi Alternatif (Kurang Mempertimbangkan Merek Sabun Lain) Tabel XXV Penilaian Responden Berdasarkan Evaluasi Alternatif (Lokasi Penjualan) Tabel XXVI Penilaian Responden Berdasarkan Keputusan Pembelian (Kemantapan Membeli) Tabel XXVII Penilaian Responden Berdasarkan Keputusan Pembelian (Pertimbangan Dalam Membeli) Tabel XXVIII Penilaian Responden Berdasarkan Perilaku Pasca Pembelian (Puas Setelah Membeli) Tabel XXIX Penilaian Responden Berdasarkan Perilaku Pasca Pembelian (Membeli Kembali di Lain Waktu) Tabel XXX Hasil Uji Validitas Brand Awarness Tabel XXXI Hasil Uji Validitas Percieved Quality Tabel XXXII Hasil Uji Validitas Brand Assosiation Tabel XXXIII Hasil Uji Validitas Brand Loyalty Tabel XXXIV Hasil Uji Validitas Proses Keputusan Pembelian Tabel XXXV Hasil Uji Reliabilitas Tabel XXXVI Hasil Uji Normalitas Tabel XXXVII Hasil Uji Multikolinearitas Tabel XXXVIII Hasil Uji Heterokedastisitas xvi
11 Tabel XXXIX Hasil Uji Hasil Persamaan Regresi Linier Berganda Tabel XXXX Hasil Uji secara Simultan Tabel XXXXI Hasil Uji Koefisien Determinasi Tabel XXXXII Hasil Uji secara Parsial Tabel XXXXIII Hasil Uji Pengaruh Parsial xvii
12 DAFTAR LAMPIRAN LAMPIRAN A LAMPIRAN B LAMPIRAN C LAMPIRAN D LAMPIRAN E LAMPIRAN F LAMPIRAN G LAMPIRAN H KUESIONER DATA FREQUENCIES UJI VALIDITAS UJI RELIABILITAS UJI ASUMSI KLASIK REGRESI LINIER BERGANDA DAFTAR RIWAYAT HIDUP (CURRICULUM VITAE) JURNAL xviii
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SKRIPSI PENGARUH EKUITAS MEREK (BRAND EQUITY) PADA KEPUTUSAN PEMBELIAN PRODUK MIE INSTAN MEREK INDOMIE
SKRIPSI PENGARUH EKUITAS MEREK (BRAND EQUITY) PADA KEPUTUSAN PEMBELIAN PRODUK MIE INSTAN MEREK INDOMIE Diajukan Untuk Memenuhi Sebagian Syarat Guna Memperoleh Gelar Sarjana Ekonomi OLEH : SANTI FITRI YULIA
ABSTRAK. Kata-kata kunci: Gaya kepemimpinan, motivasi, disiplin kerja, dan kinerja manajerial. vii. Universitas Kristen Maranatha
ABSTRAK Dalam menjalankan suatu usaha, diperlukan sumber daya manusia sebagai peran aktif di dalam menjalankan proses manajemen. Maka dari itu diperlukannya seorang pemimpin yang handal, guna untuk mengendalikan
ABSTRAK. Kata kunci : kualitas sistem informasi akuntansi penjualan, E-Ticketing, kepuasan pelanggan. vii. Universitas Kristen Maranatha
ABSTRAK Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh kualitas sistem informasi penjualan E-Ticketing terhadap kepuasan pelanggan jasa penerbangan PT Air Asia Indonesia. Dalam penelitian
ABSTRAK. Kata kunci : customer engagement,word of mouth, brand loyalty. Universitas Kristen Maranatha
ABSTRAK Maybelline adalah produk kosmetik berlisensi global yang di pegang PT. L oreal Indonesia. Maybelline bersaing dengan merek - merek kosmetik lain untuk menjadi top brand di Indonesia. Maybelline
ABSTRACT. Key words: differentiation, positioning, and purchasing decisions. xi Universitas Kristen Maranatha
ABSTRACT A growing number of competitors makes a lot of customers have a choice anyway to get the product in accordance with expectations. In a competitive market the product with the goal of creating
ABSTRACT. Keywords: brand, brand equity, brand equity elements. viii. Universitas Kristen Maranatha
ABSTRACT Knowledge of the elements of brand equity and its measurement is necessary to formulate a strategic step in improving the existence of a brand that can ultimately improve profitability. This study
ABSTRAK. Kata kunci : Periklanan Televisi, Citra Merek. Universitas Kristen Maranatha
ABSTRAK Periklanan televisi diakui sebagai media iklan paling berpengaruh dan menjangkau spektrum konsumen. Dari perspektif pembangunan merek, iklan televisi mempunyai dua kekuatan yang sangat penting
ABSTRACT. Keywords: intrinsic value of work, salary / financial benefits, professional training, work environment, and labor market considerations.
ABSTRACT Factors - Factors that Affect the Career Selection of Certified Public Accountants for Accounting Students at Maranatha Christian University. The purpose of this study was to investigate and analyze
Abstrak. Kata Kunci: Service Quality, Loyalitas Pelanggan. Universitas Kristen Maranatha
Abstrak Penelitian ini dilatarbelakangi oleh kondisi persaingan bisnis industri jasa pengiriman barang dari waktu ke waktu yang semakin banyak, sehingga perusahaan harus membuat strategi pemasaran baru
ABSTRACT. Keywords: service quality, relationship marketing, customer satisfaction. viii. Universitas Kristen Maranatha
ABSTRACT This study aimed to determine the effect of service quality and relationship marketing to customer satisfaction either partially or simultaneously (together). This study is a causality by using
ABSTRACT. The Effect of Total Quality Management (TQM) Implementation on the Internal Audit Function at PT. Pos Indonesia (Persero)
ABSTRACT The Effect of Total Quality Management (TQM) Implementation on the Internal Audit Function at PT. Pos Indonesia (Persero) This research aim to know the applying TQM that have an effect on significant
ABSTRAK. Kata-kata kunci:electronic word of mouth,brand image,purchase intention.
ABSTRAK Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh electronic word of mouth dan brand image terhadap purchase intention mahasiswa Universitas Kristen Maranatha pada situs Lazada
ABSTRAK. Kata kunci: kesadaran merek, persepsi kualitas, keputusan pembelian. iii Universitas Kristen Maranatha
ABSTRAK Samsung Galaxy Note II merupakan ponsel Android yang banyak digemari oleh mahasiswa, khusunya di, Fakultas Ekonomi, Jurusan Manajemen. Ponsel ini sangat digemari di kalangan ini, karena merek ponsel
Abstract-Abstrak ABSTRACT
Abstract-Abstrak ABSTRACT Globalization is the case today, providing significant impact on various aspects of human life, especially the economic aspects. One example is Indonesia will face the ASEAN Free
ABSTRAK. Kata kunci : sistem penilaian kinerja, sistem penghargaan, kinerja karyawan.
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh sistem penilaian kinerja dan sistem penghargaan terhadap kinerja karyawan. Data penelitian ini adalah data primer yang dikumpulkan dengan cara
Kata-kata kunci: kualitas produk, harga, iklan, dan minat beli
ABSTRAK Dengan semakin pesatnya industry bubble drink di Indonesia, sehingga perusahaan harus dapat menentukan strategi pemasaran yang tepat agar usahanya dapat bertahan dan memenangi persaingan. Untuk
ABSTRACT. Keywords: Brand Image, Purchase Interest. i Universitas Kristen Maranatha
ABSTRACT In an era of increasingly tight competition this brand image is needed by companies in shaping their identities on consumers and to differentiate from its competitors. And, the image of the brand
DAFTAR ISI... Halaman HALAMAN JUDUL... LEMBAR PERSETUJUAN... LEMBAR PENGESAHAN... KATA PENGANTAR... ABSTRACT...
DAFTAR ISI HALAMAN JUDUL... LEMBAR PERSETUJUAN... LEMBAR PENGESAHAN... KATA PENGANTAR... ABSTRAK... ABSTRACT... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN... BAB I PENDAHULUAN... 1
Keyword : brand community affect, brand community trust, brand community commitment, customer loyalty.
ABSTRACT Market competition is getting tougher indirectly affects an enterprise in maintaining market share. To be able to survive in an increasingly tight competition, the producers demanded more attention
ABSTRACT. Keywords: Total Quality Management (TQM), Corporate Performance
ABSTRACT This study aims to determine the influence of Total Quality Management (TQM) to the Company's performance. The object of the research is PT. Bandung Djaya Textile Millis (Badjatex). The sample
Skripsi ini diajukan sebagai salah satu syarat untuk menyelesaikan jenjang pendidikan Strata Satu (S1) pada Fakultas Ekonomi Universitas Muria Kudus
FAKULTAS EKONOMI EKUITAS MEREK PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Program Studi Manajemen Universitas Muria Kudus) Skripsi ini diajukan
ABSTRACT. Keywords: Quality of service. viii Universitas Kristen Maranatha
ABSTRACT This study aims to determine the comparative analysis of service quality between companies KFC and KFC Surya SUMANTRI BTC Pasteur. Where the independent variables of service quality. This research
Keywords : Earnings Per Share, Return On Investment, Price to Book Value, Price Earnings Ratio, and Stock Price. vii. Universitas Kristen Maranatha
ABSTRACT The Influence of Earnings Per Share ( EPS ), Return On Investment (ROI), Price To Book Value (PBV) and Price Earnings Ratio (PER) To Share Price: An Empirical Study of Food and Beverage Sector
ABSTRAK. Kata-kata kunci: perceived ewom, minat beli. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh perceived ewom yang meliputi kredibilitas, kualitas, dan kuantitas ewom terhadap minat beli baik secara parsial maupun simultan.
ABSTRACT. Keywords: DER, ROA, ROE, EPS, and Stock Price. viii Universitas Kristen Maranatha
ABSTRACT Along with the progress of mining industry, there is a capital needed for business expansion. An effort to obtain using go public process that makes investor investment in stock. Observer intends
ABSTRACT. Keywords: Internal Audit, Sales Internal Control. vii Universitas Kristen Maranatha
ABSTRACT The purpose of this research was to determine the internal audit adopted by the PT. PINDAD (PERSERO) has adequate and internal audit significantly influence the effectiveness of sales internal
ABSTRACT. Keywords: audit fee, internal control, Good Corporate Governance
ABSTRACT The objective of this research is to investigate the influence of the internal control and the Good Corporate Governance toward the audit fee. Sampling method that used in this research is purposive
ABSTRACT. THE INFLUENCE OF INTERNAL AUDIT AS A TOOL OF CONTROL TO PREVENT EMPLOYEE FRAUD AT PT. BANK X (Study of Internal Auditor PT.
ABSTRACT THE INFLUENCE OF INTERNAL AUDIT AS A TOOL OF CONTROL TO PREVENT EMPLOYEE FRAUD AT PT. BANK X (Study of Internal Auditor PT. Bank X) Internal Audit is an appraisal function within an organization
ABSTRACT. Universitas Kristen Maranatha
ABSTRACT The survival ofthe company is required to conductits operation seffectively and efficiently. Effectivenessas the basis forthe success and efficiency as the minimum conditionfor the survival ofthe
Keywords: Goal-Setting Process, System Award, Achievement
ABSTRACT Process in achieving corporate goals is the responsibility of every individual in the company. There are three factors that help limit the development of the concept of goal setting. First, the
PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND LOYALTY, DAN BRAND ASSOCIATION TERHADAP BRAND EQUITY SEPATU OLAHRAGA DEWASA MEREK BATA DI SURABAYA
PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND LOYALTY, DAN BRAND ASSOCIATION TERHADAP BRAND EQUITY SEPATU OLAHRAGA DEWASA MEREK BATA DI SURABAYA OLEH : DANIEL SETIAWAN BUDILARTO 3103006229 FAKULTAS
PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL NISSAN PADA PT. WAHANA ADIDAYA KUDUS
1 PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL NISSAN PADA PT. WAHANA ADIDAYA KUDUS Skripsi ini diajukan sebagai salah satu syarat untuk menyelesaikan jenjang pendidikan Strata satu
SKRIPSI PENGARUH FAKTOR SOSIAL DAN FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA PERUMAHAN ROYAL SUMATRA MEDAN OLEH
SKRIPSI PENGARUH FAKTOR SOSIAL DAN FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA PERUMAHAN ROYAL SUMATRA MEDAN OLEH Ratna Yuningsih P. 110521029 PROGRAM STUDI STRATA-1 MANAJEMEN EKSTENSI DEPARTEMEN
ABSTRACT. vii. Universitas Kristen Maranatha
ABSTRACT The used of Total Quality Management (TQM) as a tool for measuring managerial performance has been used by world wide. This caused by the successful of the implementation of TQM in increasing
ABSTRAK. Kata Kunci: Kualitas Produk, Harga, dan Promosi
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Handphone Xiaomi di Universitas Kristen Maranatha Bandung. Penelitian ini dilaksanakan
ABSTRACT. Keywords: Current Ratio, Debt to Equity Ratio, Profit Margin Ratio, Total Asset Turnover, earnings changes. Universitas Kristen Maranatha
ABSTRACT The purpose of this study to obtain empirical evidence on the effect of ratio analysis to changes in earnings. In this case the researchers used data in the form of financial statements Property
ABSTRACT. Nurmalasari, 2009, The Influence of Sales Promotion to Customer Loyalty, under supervision of Faisal Afif
ABSTRACT Nurmalasari, 2009, The Influence of Sales Promotion to Customer Loyalty, under supervision of Faisal Afif Based on the observation, indetified that Pearson correlation number between the sales
ABSTRAK. Kata-kata kunci: motivasi kerja, kepemimpinan, budaya organisasi, kepuasan kerja. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, kepemimpinan, dan budaya organisasi terhadap kepuasan kerja karyawan di HARRIS Hotel & Conventions Ciumbuleuit Bandung. Data penelitian
ABSTRAK. Kata Kunci: Wisata Kuliner, Keputusan berkunjung. viii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh dari wisata kuliner yang ada di Kota Bandung dari segi produk, harga, dan lokasi terhadap keputusan berkunjung wisata bagi para wisatawan ke Kota
ABSTRACT ABSTRACT. Keywords : Price factor, packaging, apetite, consumer loyality.
ABSTRACT ABSTRACT The purpose of this research is to know how consumer behave to make buying decission to isotonic drink product, Mizone, to learn wheter packaging factor, price and apetite effect consument