ABSTRACT. Keyword: advertising performance; purchasing decision. Universitas Kristen Maranatha
|
|
|
- Surya Tedjo
- 5 tahun lalu
- Tontonan:
Transkripsi
1 ABSTRACT This research is conduct for testing whether the advertising performance has an influence on the purchasing decision by the consumers of Nokia mark handphone or not. This research was carried out in the management departement student in Maranatha Christian University. The purpose of this research is to study the advertising program that PT. Nokia Indonesia was performed, to study the influence of advertising performance on the purchasing decision by the consumers of Nokia mark handphone and to study how much the influence of performance on the purchasing decision by the consumers of Nokia mark handphone. The advertising program, that PT. Nokia Indonesia was conducted, included through newspaper, magazine, tabloids, television program, outdoor advertisement and internet. In conducting this research the author used research method such as descriptive research and associative research. Data collecting technique used was the questionaries technique in which the questionaries were spread to 94 respondents. Testing was conducted in scale likert s in order to find out the influence of advertising on the consumer s purchasing decision. Using the simple regression method there was obtained value of α = It showed that the advertising performance had no the influence on the purchasing decision by the consumers of Nokia mark handphone. Where as the results of correlation test (Pearson correlation) which was conducted to find out the relation degree of the advertising as in independent variable (X) on the buying decison as an dependent variable (Y), value of relation degree for variable (X) and variable (Y) was it meant that the relation between the advertising with the purchasing decision was very lower. Based on the research and discussion the author concluded that the advertising performance, that PT. Nokia Indonesia was carried out, had no influence on the purchasing decision. Keyword: advertising performance; purchasing decision. vi
2 ABSTRAK Penelitian ini dilakukan untuk menguji apakah kinerja periklanan berpengaruh terhadap keputusan pembelian konsumen handphone merek Nokia. Melakukan penelitian di pada Mahasiswa Jurusan Manajemen. Tujuan dari penelitian ini adalah untuk mengkaji program periklanan yang dilakukan oleh PT. Nokia Indonesia, untuk mengkaji pengaruh kinerja periklanan terhadap keputusan pembelian konsumen handphone merek Nokia dan untuk mengkaji seberapa besar pengaruh kinerja periklanan terhadap keputusan pembelian konsumen handphone merek Nokia. Program periklanan yang dilakukan oleh PT. Nokia Indonesia adalah dengan melalui media koran, majalah, tabloid, televisi, reklame luar ruang dan internet. Dalam melakukan penelitian ini, metode yang digunakan penulis adalah metode penelitian riset deskriptif dan riset asosiatif. Adapun teknik pengumpulan data yang dilakukan adalah melalui penyebaran kuesioner kepada 94 responden. Pengujian melakukan skala likert s untuk mengetahui pengaruh periklanan terhadap keputusan pembelian konsumen. Dengan meggunakan metode regresi sederhana diperoleh nilai α = 0,070. Hal ini menunjukkan bahwa kinerja periklanan tidak berpengaruh terhadap keputusan pembelian konsumen handphone merek Nokia. Sedangkan hasil pengujian correlation (korelasi Pearson) yang dilakukan untuk mengetahui tingkat hubungan periklanan sebagai variabel independen (X) terhadap keputusan pembelian sebagai variabel dependen (Y) nilai tingkat hubungan variabel (X) dan (Y) sebesar 0,188 artinya adalah hubungan antara periklanan terhadap keputusan pembelian sangat rendah. Berdasarkan penelitian dan pembahasan tersebut, penulis menyimpulkan bahwa kinerja periklanan yang dilakukan pada PT. Nokia Indonesia tidak berpengaruh terhadap keputusan pembelian. Kata kunci: kinerja periklanan; keputusan pembelian. vii
3 DAFTAR ISI Halaman HALAMAN JUDUL...i HALAMAN PENGESAHAN...ii SURAT PERNYATAAN KEASLIAN SKRIPSI...iii KATA PENGANTAR...iv ABSTRACK...vi ABSTRAK...vii DAFTAR ISI...viii DAFTAR GAMBAR...xi DAFTAR TABEL...xii DAFTAR LAMPIRAN...xiv BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian Rumusan Masalah Maksud dan Tujuan Penelitian Kegunaan Penelitian...6 BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN PENGEMBANGAN HIPOTESIS 2.1 Kajian Pustaka Pengertian Pemasaran dan Manajemen Pemasaran Bauran Pemasaran Promosi Pengertian Promosi Tujuan Promosi Bauran Promosi Faktor-faktor yang Mempengaruhi Bauran Promosi Periklanan...20 viii
4 Pengertian Periklanan Fungsi Periklanan Jenis-jenis Media Periklanan Langkah-langkah dalam Memutuskan Periklanan Target Periklanan Elemen dalam Periklanan Perilaku Konsumen Faktor yang Mempengaruhi Perilaku Konsumen Keputusan Pembelian Tahap-tahap Proses Keputusan Pembelian Kerangka Pemikiran Pengembangan Hipotesis...36 BAB III METODE PENELITIAN Lokasi dan Waktu Penelitian Jenis Penelitian Definisi Operasional Variabel Populasi dan Sampel Teknik Pengumpulan Data Alat Analisis...48 BAB IV HASIL PENELITIAN DAN PEMBAHASAN 4.1 Gambaran Perusahaan Sejarah Singkat Perusahaan Jenis-jenis Produk yang Dipasarkan Nokia Daerah Pemasaran Nokia Strutur Organisasi Nokia Analisis Pelaksanaan Program Periklanan yang Dilakukan oleh PT. Nokia Indonesia...63 ix
5 4.3 Analisis Pengaruh Kinerja Periklanan terhadap Keputusan Pembelian Konsumen Handphone Merek Nokia Karakteristik Konsumen Handphone Merek Nokia Periklanan (x) Keputusan Pembelian (y) Pembahasan...88 BAB V KESIMPULAN DAN SARAN 5.1 Kesimpulan Saran...95 DAFTAR PUSTAKA...97 LAMPIRAN...99 DAFTAR RIWAYAT HIDUP PENULIS (CURRICULLUM VITAE) x
6 DAFTAR GAMBAR Halaman Gambar Gambar Gambar Klasifikasi dari produk konsumen...13 Saluran pemasaran untuk produk pelanggan...17 Model perilaku konsumen...29 Gambar Proses pengambilan keputusan konsumen...35 Gambar 2.2 Paradigma pemikiran...36 xi
7 DAFTAR TABEL Halaman Tabel Keunggulan dan kelemahan media periklanan utama...23 Tabel Tabel Tabel 4.1 Definisi operasional variabel...39 Interprestasi koefisien korelasi...55 Karakteritik konsumen handphone merek Nokia...67 Tabel 4.2 Tanggapan responden: apakah media iklan yang dipilih oleh PT.Nokia Indonesia seperti: koran, majalah, tabloid, televisi, reklame luar ruang, dan internet sudah tepat?...69 Tabel 4.3 Tanggapan responden: apakah mengenai frekuensi iklan produk handphone Nokia cukup tinggi?...70 Tabel 4.4 Tanggapan responden: apakah jangka waktu penayangan iklan produk handphone Nokia di televisi sudah cukup lama?...71 Tabel 4.5 Tanggapan responden: apakah tampilan gambar dan tulisan pada iklan terlihat jelas?...72 Tabel 4.6 Tanggapan responden: apakah pengaturan cahaya dan warna dalam iklan terlihat jelas?...73 Tabel 4.7 Tanggapan responden: apakah ukuran billboard yang dipasang cukup besar sehingga menarik perhatian?...74 Tabel 4.8 Tanggapan responden: apakah informasi yang terdapat dalam iklan sudah jelas?...75 Tabel 4.9 Tanggapan responden: apakah penggunaan kata-kata dalam iklan mudah dimengerti?...76 Tabel 4.10 Tanggapan responden: apakah iklan yang ada menimbulkan kesan positif kepada Anda untuk membeli produk handphone merek Nokia?...77 Tabel 4.11 Tanggapan responden: apakah pesan dalam iklan dapat diingat dalam jangka panjang?...78 Tabel 4.12 Tanggapan responden: apakah Anda orang yang sangat perhatian dalam memilih produk handphone yang akan Anda beli?...79 Tabel 4.13 Tanggapan responden: untuk membeli produk handphone, apakah Anda tertarik untuk terlebih dahulu mencari informasi lebih lanjut?...80 Tabel 4.14 Tanggapan responden: setelah Anda mendapat informasi,apakah ternyata produk handphone merek Nokia lebih baik daripada produk handphone pesaingnya? xii
8 Tabel 4.15 Tanggapan responden: keputusan untuk membeli handphone merek Nokia apakah karena sesuai dengan kebutuhan Anda dan informasi yang di dapat? Tabel 4.16 Tanggapan responden: setelah Anda membeli, apakah Anda merasa puas dengan produk handphone merek Nokia?...83 Tabel 4.17 ANOVA(b)...84 Tabel 4.18 Coefficients(a)...85 Tabel 4.19 Adjusted R Square...87 Tabel 4.20 Correlations...87 xiii
9 DAFTAR LAMPIRAN Halaman Lampiran A Lampiran B Lampiran C Lampiran D Lampiran E Kuesioner...99 Hasil karakteristik responden Hasil uji validitas dan reliabilitas Hasil uji regresi sederhana Tentang Nokia xiv
ABSTRACT. Key words: promotion, word of mouth, purchasing decisions.
ABSTRACT Word of mouth communication is one form of promotion that is considered to be very effective in expediting the process of marketing and can provide benefits to the company. In that regard, this
ABSTRACT. Keywords: Management Control System, Intellectual Capital, Simple regression Method. vi Universitas Kristen Maranatha
ABSTRACT This study was conducted to determine how is the process of control management system, intellectual capital existence the relationship between the implementation of management control systems
ABSTRACT. Keywords: television advertising, brand awareness, purchase decisions. Universitas Kristen Maranatha
ABSTRACT As more and more competition in the market, each market (mainly manufacturers) must have a strategy and create a better awareness in order to compete with each other. For that we needed discussion
ABSTRACT. Keywords : Television Advertising and Purchasing Decision. vii. Universitas Kristen Maranatha
ABSTRACT This study discusses the general idea of how the influence of television advertising on purchasing decision (case study advertising Pocari Sweat "Youth Sweat and Beautiful"). The sample in this
Keywords : Advertising, Internet Marketing, Sales Promotion, Buying Decision
ABSTRACT This study, entitled "Effects of Promotional Advertising, Internet Marketing, and Sales Promotion on Consumer Purchase Decision Starbucks PVJ Bandung", with a goal to know the contribution of
ABSTRACT. Key Word: Management Control Systems, Effectiveness Sales, Sales Targets. vii. Universitas Kristen Maranatha
ABSTRACT The main focus of the Management Control System is to control all activities of the company's operations. Effect of Management Control Systems in the company can be seen from the sales that always
ABSTRACT. iii Universitas Kristen Maranatha
ABSTRACT This research has a background of the emergence of inter-brand competition phenomenon, primarily for the category of notebook in Indonesia. This research specially discusses equity strength of
ABSTRACT. Key words: product attributes, Blackberry and customer loyalty. viii. Universitas Kristen Maranatha
ABSTRACT Through the product attributes a company can differentiate its products with competitors' products that can also becoming an important element in the life cycle of a product in order to create
ABSTRAK. Kata-kata kunci : iklan, dan minat beli. vii. Universitas Kristen Maranatha
ABSTRAK Pada era globalisasi saat ini persaingan yang terjadi di pasar semakin luas. Salah satunya terjadi di pasar produk makanan ringan. Persaingan dalam konteks pemasaran produk merupakan keadaan dimana
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN K-LIQUID CHLOROPHYLL TUGAS AKHIR
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN K-LIQUID CHLOROPHYLL TUGAS AKHIR Diajukan sebagai salah satu syarat untuk memperoleh gelar Sarjana Manajemen MUTIARA DEWI KURNIA 1121001046 PROGRAM
ABSTRAK. Kata Kunci : Iklan Televisi, Citra Merek. Universitas Kristen Maranatha
ABSTRAK Salah satu bentuk komunikasi yang paling efektif untuk menyampaikan pesan produk perusahaan adalah dengan menggunakan promosi iklan. Promosi yang sering digunakan oleh perusahaan adalah promosi
Key Word: Stimulus Advertising, Sound, Musik, Picture, Brand Awareness
ABSTRAC Brand has an important role for a company's survival because brand put a value. In order to face competition in the market, it is very important for companies to develop sustainable competitive
ABSTRAK. Kata Kunci : Kualitas Pelayanan, Brand Image
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap brand image Internet Telkom Speedy (studi kasus pada mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Maranatha).
ABSTRACT. Key words: marketing costs, premium income. Universitas Kristen Maranatha
ABSTRACT This study aimed to determine the extent of marketing costs affect the level of premium income on ILUFA EDU agency PT Commonwealth Life as one company that specializes in insurance services. The
ABSTRAK. Kata Kunci: Motivasi Intrinsik, Motivasi Ekstrinsik, Kinerja Karyawan
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi Intrinsik dan Ekstrinsik terhadap Kinerja Karyawan di tiga perusahaan sektor jasa, PT.Angkasa Pura II Bandung, Verona Palace Hotel Bandung,
Kata kunci: citra merek, kualitas produk, dan keputusan pembelian
ABSTRAK Keputusan pembelian merupakan kegiatan individu yang secara langsung terlibat dalam pengambilan keputusan untuk melakukan pembelian terhadap produk yang ditawarkan oleh penjual. Citra merek adalah
ABSTRAK. viii Universitas Kristen Maranatha
ABSTRAK Persaingan di dunia bisnis yang semakin ketat, ditandai dengan dimulainya MEA (Masyrakat Ekonomi Asean) membuat para pelaku pasar harus memikirkan hal yang kreatif agar dapat menang dalam persaingan
ABSTRACT. ix Universitas Kristen Maranatha
ABSTRACT Promotion through advertisements for the purpose of product introductions in the community one brand Indomie instant noodle products. In this case Indomie is the brand of the product that has
ABSTRACT. Keywords: brand image, consumer purchasing intentions. vii. Universitas Kristen Maranatha
ABSTRACT The number of ATPM (Agen Tunggal Pemegang Merek) in Indonesia make the consumer think to buy the product being offered to the market. A large selection of products offered by ATPM was a little
ABSTRACT. Key words: consumer behavior, experiential marketing, customer loyalty. Universitas Kristen Maranatha
ABSTRACT Experiential marketing strategy try to create a positive experience for the consumer in consuming products or services that can be used as a reference for marketers to predict future consumer
ABSTRACT. Keywords: Blackberry, quality, features, design, branding, trends, purchasing decisions. viii. Universitas Kristen Maranatha
ABSTRACT Blackberry smartphone is one product that has a difference with products from other companies. Taking into account the elements of product attributes such as product quality, product features,
ABSTRAK. terdiri dari empat variabel independen yaitu product, price, place, promotion dan satu
ABSTRAK Penelitian ini bertujuan untuk mengetahui persepsi konsumen terhadap bauran pemasaran produk Chatime di Bandung serta untuk mengetahui besar pengaruh bauran pemasaran terhadap keputusan pembelian
ABSTRACT. Keywords: Expansion of the brand, brand knowledge, perceived quality, innovativeness, consumer purchase intention. viii
ABSTRACT This study aims to analyze the influence factors of brand extensions (brand knowledge, perceived quality and innovativeness) on consumer purchase intention Taxi Max Cipaganti at Maranatha Christian
ABSTRACT. Keywords: Television advertising, customer interest in purchasing. Universitas Kristen Maranatha
ABSTRACT Campaign on television today much in demand to introduce and promote products to the public. Media advertising campaign on television is considered the most effective way to increase sales of
ABSTRACT. iiuniversitas Kristen Maranatha
ABSTRACT Indonesia is known as a country that have big influence through attraction of tourism. This cause closest competition in tourism business world, particularly in hotel. There are several hotel
ABSTRAK. Kata kunci: brand image, brand trust, customer loyalty. vii
ABSTRAK Perkembangan internet di Indonesia sampai saat ini mengalami peningkatan yang sangat signifikan. Smartfren sebagai salah satu perusahaan terbaik dalam Internet Service Porvider Mobile di Indonesia
ABSTRAK. Kata kata kunci : Harga, Promosi, Keputusan Pembelian. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui tingkat pengaruh dari variabel variabel yang berupa Harga dan Promosi terhadap Keputusan Pembelian Produk Fashion Sundayclub melalui media sosial Instagram.
Keywords: Information Systems Salaries and Wages, Salaries and Wages Accuracy
ABSTRACT Payroll and remuneration systems is one of the largest and most important component in the accounting information system. Payroll and wage system must be designed to comply with government regulations
ABSTRACT. Keywords : facilities, decission to stay. viii
ABSTRACT This research is motivated by the rapid growth of the hotel, so each hotel race to attract customers. One of the way to attract customers is through the facilities offered by the hotel is geared
ABSTRACT. Keywords: Customer satisfaction, service quality. Universitas Kristen Maranatha
ABSTRACT This research was titled: "Effect of Service Quality on Consumer Satisfaction Primajasa In Transportation Company (Transportation Services BSM-Soetta)", the purpose of this study is to determine
ABSTRAK. Kata kunci : komitmen, kinerja, identifikasi, keterlibatan, loyalitas. vii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini dilaksanankan dengan dilatar belakangi oleh permasalahan yang terjadi di PT. Kusuma, yaitu kurang meratanya kemampuan karyawan perusahaan sehingga menyebabkan kualitas kerja yang
ABSTRACT. Keywords: Internal Audit, Sales, BULOG, RASKIN Program. vii. Universitas Kristen Maranatha
ABSTRACT The purpose of this study was to determine the application of internal control over sales RASKIN Bulog regional divisions in West Java and the influence of the internal control unit on the sale
ABSTRAK. Kata kunci : kualitas pelayanan, harga, kepuasan pelanggan. viii
ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan PT Go-Jek Indonesia di kota Bandung secara parsial dan simultan. Variabel
ABSTRACT. Keywords: Effect, Internal Audit, Financial Management. Universitas Kristen Maranatha
ABSTRACT Internal audit is one of the roles in assisting the operations and financial management. Internal audit is expected to give effect to determine how effective the financial management when running
ABSTRACT. Keywords : Auditor, Time Budget Pressure, Audit Complexity, Quality Audit. vii Universitas Kristen Maranatha
ABSTRACT The purpose of this research is to analyze the factors which affect the quality of audit s result in Public Accounting Firm. This research is important to be done because the increase of financial
ABSTRACT. Key words: management control system, knowledge management, resource-based view theory. vii
ABSTRACT Knowledge has become one of the most important asset in organization in this information era, because knowledge has tremendous influence in determining the progress of an organization. This is
ABSTRACT. Keywords: Balanced Scorecard, employee performance. viii. Universitas Kristen Maranatha
ABSTRACT Balanced Scorecard (BSC) is a performance measurement system that not only measure performance through the financial perspective, but through nonfinancial perspective as well. Balanced Scorecard
ABSTRAK. Kata Kunci: Price Perception, Buyer Vulnerability, Price Offer Fairness. viii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk menganalisis mengenai pengaruh Price Perception dan Buyer Vulnerability terhadap Price Offer fairness produk telepon seluler NOKIA. Price Offer Fairness mengacu pada
ABSTRACT. vii. Universitas Kristen Maranatha
ABSTRACT Social media such as Twitter, Facebook, Path, Instagram has made a significant impact in the personal life of each person. Social media has also made a major impact on how Internet users to communicate,
ABSTRACT. Keyword : work stress, work performance, labor conflict, workload, working time, leadership influence. Universitas Kristen Maranatha
ABSTRACT The purpose of this study was to determine the effect of work stress on work performance of employees in PT Pos Indonesia Bandung, next is to determine whether the stress of work consisting of
ABSTRACT. Keywords: Receivable, Sales, Internal Audit. Universitas Kristen Maranatha
ABSTRACT Receivable sales is one of the most important post for the life survival of the company. The purpose of this research is to find out if the application of internal audit in the company has been
ABSTRACT. vii. Universitas Kristen Maranatha
ABSTRACT The study was conducted at PT. Semangat Sejahtera Bersama located in Tangerang. The purpose of this study was to determine the adequacy and application of Management Control Systems to determine
ABSTRACT. Key word : employment developmental, employment performance. vii Universitas Kristen Maranatha
ABSTRACT Performance is a result of working that is achieved by a person in do some of jobs which is given for him which it is based on competency, experience and timing. To raise employement performance
ABSTRAK. Kata Kunci: Kualitas Pelayanan, Loyalitas Konsumen. iii. Universitas Kristen Maranatha
ABSTRAK Skripsi ini berjudul Kualitas Pelayanan terhadap loyalitas konsumen Pada Kentucky Fried Chicken (KFC) Pasirkaliki Bandung. Data yang digunakan dalam penelitian ini adalah data primer yang bersumber
ABSTRACT. Universitas Kristen Maranatha
ABSTRACT The company should coordinate all of their marketing activities to face the tight competition recently. They should do that to fill consumer needs, create satisfaction and finally make consumer
ABSTRACT. vi Universitas Kristen Maranatha
ABSTRACT This study aimed to investigate the effect of Student Attitudes Toward Product Placement Maranatha Christian University Faculty of Economics on ABC Coffee brand featured in the TV show X Factor
ABSTRAK. Kata Kunci: Wisata Kuliner, Keputusan berkunjung. viii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh dari wisata kuliner yang ada di Kota Bandung dari segi produk, harga, dan lokasi terhadap keputusan berkunjung wisata bagi para wisatawan ke Kota
ABSTRAK. Kata kunci: Partisipasi Penyusunan Anggaran, Kinerja Karyawan.
ABSTRAK Penelitian ini bertujuan mengidentifikasi ada atau tidaknya pengaruh partisipasi penyusunan anggaran terhadap kinerja karyawan. Data yang digunakan dalam penelitian ini diperoleh dari para supervisor
ABSTRAK. Kata Kunci : Iklan di televisi dan minat beli konsumen. Universitas Kristen Maranatha
ABSTRAK Pertumbuhan ekonomi dan kemajuan teknologi dunia menyebabkan berkembangnya sektor perekonomian dengan pesat, tak terkecuali di Indonesia. Saat ini, persaingan yang terjadi antar perusahaan-perusahaan
ABSTRACT. Key Words : Balanced Scorecard, Performance Measurement is Adequate. v Universitas Kristen Maranatha
ABSTRACT In order to enhance organizational performance, alignment of organizational and individual objectives within the organization is important. Accordingly, the performance appraisal system is needed
ABSTRAK. Kata kunci : brand image, loyalitas konsumen. viii
ABSTRAK Loyalitas merupakan suatu sikap positif konsumen terhadap suatu produk atau jasa yang disertai dengan perilaku pembelian secara berulang dan bersikap konsisten, yang selanjutnya konsumen merekomendasikan
ABSTRAK PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN TOKO BUKU GRAMEDIA ISTANA PLAZA BANDUNG
ABSTRAK PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN TOKO BUKU GRAMEDIA ISTANA PLAZA BANDUNG Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing terhadap kepuasan
ABSTRACT. Keywords : Advertising on Television Media, Brand Awareness, Luwak White Coffee. vi Universitas Kristen Maranatha
ABSTRACT This research aimed to determine influence of television commercials toward the brand awareness of the coffee Luwak White Coffee to environment Bandung State University Christian Maranatha. One
ABSTRACT. Keywords: Performance Audit, Performance Accountability
ABSTRACT The purpose of this research to identify, describe and explain the influence of Performance Audit Application on Local Government Performance Accountability. This research uses descriptive method
ABSTRACT. Keywords: television advertising, sales promotion, image. viii. Universitas Kristen Maranatha
ABSTRACT Increasingly tight competition among producers in line with the development of the business world. Surely every company wants to continue to survive life in a way they have to take steps that
ABSTRACT. Keywords: Customer Loyalty, Product Quality, Service Quality, Customer trust. vii. Universitas Kristen Maranatha
ABSTRACT This study aims to determine the influence of Product quality, Service quality and Customer trust on Customer loyalty. Where is the independent variable consist of Product quality variable, Service
ABSTRAK. Kata-kata kunci: kualitas sistem informasi akademik, kepuasan mahasiswa. vii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini berjudul Pengaruh Kualitas Sistem Informasi Akademik Terhadap Kepuasan Mahasiswa. Tujuan penelitian untuk mengetahui apakah sistem informasi akademik yang diterapkan di Universitas
Kata kunci : citra merek, citra pembuat, citra pemakai, citra produk, loyalitas pelanggan.
ABSTRACT The high activity in Indonesia society create new habits arise in their lives. Solid activity will make people need something practical, fast, and the instant that their time is not wasted. No
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR HONDA (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Muria Kudus)
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR HONDA (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Muria Kudus) Diajukan Oleh : AHMAD BASIRI NIM. 2012-11-066 PROGRAM
ABSTRAK. Kata Kunci:Green Marketing Mix, Keputusan Pembelian. Universitas Kristen Maranatha
ABSTRAK Green Marketing adalah upaya perusahaan untuk menyediakan produk yang ramah lingkungan bagi konsumen targetnya. Produk yang menggunakan bahan alami merupakan salah satu contoh produk yang ramah
ABSTRACT. Keywords: Total Quality Management, quality costs. Universitas Kristen Maranatha
ABSTRACT Increasingly fierce competition in the herbal medicine industry making the company must improve the quality of their products. In the the traditional view increased quality means increased costs.
INTISARI. Ilmu mengenai perilaku konsumen diharapkan mendapat lebih banyak
INTISARI Ilmu mengenai perilaku konsumen diharapkan mendapat lebih banyak perhatian dari sisi akademik untuk diselidiki. Aspek penting dalam perilaku konsumen adalah loyalitas konsumen. Loyalitas konsumen
PENGARUH PELAKSANAAN PERIKLANAN TERHADAP NIAT BELI KONSUMEN DI CV. TRACKERINDO ANUGRAH SEJAHTERA, BANDUNG INTISARI
PENGARUH PELAKSANAAN PERIKLANAN TERHADAP NIAT BELI KONSUMEN DI CV. TRACKERINDO ANUGRAH SEJAHTERA, BANDUNG INTISARI Tujuan penelitian ini adalah menganalisis apakah pelaksanaan periklanan yang dilaksanakan
ABSTRAK. Kata Kunci: Celebrity Endorser, Attractiveness, Trustworthiness, Expertise, Keputusan Pembelian, Lee Min Ho, Kopi
ABSTRAK Tujuan Penelitian ini adalah untuk mengetahui apakah ada pengaruh celebrity endorser terhadap keputusan pembelian pada para mahasiswa konsumen Luwak White Koffie di, Bandung. Objek Penelitian ini
ABSTRACT. Keywords: Celebrity Endorser, Attractiveness, Trustworthiness, Expertise, Interest. vi Universitas Kristen Maranatha
ABSTRACT In doing marketing strategies, understand consumer behavior must be observed. One of the marketing strategy is advertising, marketers can use advertising by using celebrity endorser. The selection
ABSTRACT. Keywords: Balanced Scorecard, performance. Universitas Kristen Maranatha
ABSTRACT Balanced scorecard has a privilege in terms of coverage measurement is more comprehensive because it covers four perspectives. The first perspective is the financial perspective (financial perspective),
Analisis Sensitivitas Respon Konsumen: Brand Extension (Yamaha. Otomotif pada Alat Musik Yamaha) di Bandung
Analisis Sensitivitas Respon Konsumen: Brand Extension (Yamaha Otomotif pada Alat Musik Yamaha) di Bandung ABSTRAK Dunia otomotif yang dijadikan ajang persaingan yang paling menjanjikan menyebabkan banyak
ABSTRACT. Keywords : Brand Awareness, Private Label, Purchasing Decision
ABSTRACT Indomaret a store owned and managed by a private company incorporated under the notarial deed that is being developed at this time. Minimarket concept is a concept which was created by retail
ABSTRAK. Kata-kata Kunci : Periklanan di Televisi, Keputusan Pembelian Konsumen, Model Inovasi-Adaptasi.
ABSTRAK Dari penelitian, diketahui besarnya pengaruh proses pelaksanaan periklanan di media televisi terhadap keputusan pembelian konsumen diukur dari besarnya persamaan regresi linier adalah Y=0.652+0.353x.
ABSTRACT. Keywords: consumer s interest buying,location, test data. viii Universitas Kristen Maranatha
ABSTRACT In the Bandung which is currently undergoing development in various fields of business. The companies in Bandung consider the selection of the location in which they prioritize strategic business
ABSTRACT. Key Words: similarity, reputation, perceived risk, innovativeness, brand extension, brand image
ABSTRACT There are a lot of competitors in food and beverage industry such as milk category in this era. Ultra Milk Company has a problem in brand extension of sweetened condensed milk which was the lastest
ABSTRACT. Keyword: management accounting control system, horizontal control, and team performance. vii. Universitas Kristen Maranatha
ABSTRACT The health care sector provides many challenges for academics, one of these is related to issues of control in hospital. The researcher distinguish between horizontal and vertical control. Horizontal
ABSTRAK. Kata-kata kunci: audit internal dan good corprate governance
ABSTRAK Penelitian ini bertujuan untuk menguji dan menganalisis apakah terdapat pengaruh peranan audit internal terhadap penerapan good corporate governance pada perusahaan BUMN di Bandung. Penelitian
ABSTRACT. Keyword: Operational inspection, Inventory. Universitas Kristen Maranatha
ABSTRACT The purpose of this study was to determine the role of operational inventory checks on the effectiveness of inventory., Which demonstrated the strength of the relationship and influence of variable
ABSTRAK. Kata kunci : Logo, citra perusahaan, identitas merek, manajemen merek.
ABSTRAK Penelitian ini dimaksudkan untuk mengetahui sejauh mana logo baru XL memberikan pengaruh terhadap citra perusahaan XL berdasarkan persepsi masyarakat kota Bandung. Penelitian ini menggunakan pendekatan
ABSTRACT. Keywords: Modernization of tax administration, e-spt, satisfaction of taxpayer. vii. Universitas Kristen Maranatha
ABSTRACT Modernization of tax administration was made to achieve a high level of : (1) voluntary compliance, (2) tax administration trustworthiness, and (3) good performance of tax employee in order to
ABSTRAK. Kata kunci : brand awareness, brand image, brand trust online, minat beli
ABSTRAK Tokopedia merupakan situs jual beli online yang ada di Indonesia. Tokopedia memiliki visi "Membangun Indonesia yang Lebih Baik Lewat Internet". Cara Tokopedia mempertahankan eksistensinya dengan
Kata Kunci : kualitas pelayanan elektronik, kepuasan pelanggan, electronic ticket
ABSTRAK Perkembangan teknologi dan penggunaan internet memberikan pengaruh yang cukup besar bagi sistem pemerintahan suatu negara. Penggunaan internet menjadi kesempatan bagi pemerintah untuk meningkatkan
ABTRACT. Key Words: Advertising, Brand Attention, Supplement
ABTRACT In general, Otomotif industry in Indonesia now has experiencing growth. Astra Honda Motor company is the one of companies that runs in otomotif field.the product is Honda Beat wich targeting adult
ABSTRAK. Kata kunci: Minat beli, Bauran pemasaran. vii. Universitas Kristen Maranatha
ABSTRAK Perkembangan Industri pasar mie instant PT Indofood cenderung meningkat, dimana diketahui bahwa pada tahun 2008 Indonesia memproduksi 15 miliar bungkus mie instant, maka akan diperoleh angka sebesar
ABSTRACT. Key Words: Celebrity Endorsers, Expertise, Trustworthiness, and Attractiveness, purchase interest. vi Universitas Kristen Maranatha
ABSTRACT One of creative strategy in advertising to attract more consumers attention is using a celebrity endorser. The company wants consumers look for that particular information that create purchase
ABSTRAKSI. Kata-kata kunci: Brand Relationship, Perilaku Pembelian, Produk highinvolvement. xii. Universitas Kristen Maranatha
ABSTRAKSI Perusahaan harus membangun kekuatan merek produk, yakni dengan membangun brand relationship. Produk harus memiliki brand relationship yang positif yang dapat mempengaruhi perilaku pembelian konsumen.
ABSTRACT. Environmental Management Accounting (EMA), Strategy, Product Innovation.
ABSTRACT Product innovation is one of the important factors in company success through innovative products they created in order to satisfy customers. Therefore, the key to the success of product is product
ABSTRAK. Kata kunci: Nomor Pokok Wajib Pajak (NPWP), kepatuhan Wajib Pajak. Ix Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepemilikan Nomor Pokok Wajib Pajak (NPWP) terhadap kepatuhan Wajib Pajak. Penelitian ini menggunakan data primer yang bersumber
ABSTRAK. hubungan antara perusahaan dengan pelanggannya ( Relationship Marketing ).
ABSTRAK Green Hill Universal Hotel menggunakan strategi pemasaran untuk membangun hubungan antara perusahaan dengan pelanggannya ( Relationship Marketing ). Relationship marketing merupakan upaya upaya
ABSTRAK. Kata kunci : kualitas sistem informasi akuntansi penjualan, E-Ticketing, kepuasan pelanggan. vii. Universitas Kristen Maranatha
ABSTRAK Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh kualitas sistem informasi penjualan E-Ticketing terhadap kepuasan pelanggan jasa penerbangan PT Air Asia Indonesia. Dalam penelitian
ABSTRACT Effect of Employee Competence And Physical Work Environment On Employee Performance at Green House Property.
ABSTRACT Effect of Employee Competence And Physical Work Environment On Employee Performance at Green House Property. The purpose of this study was to determine the effect of employee competence and physical
PENGARUH BRAND TRUST TERHADAP BRAND LOYALTY (STUDI KASUS PADA KECAP BANGO DI BANDUNG) ABSTRAK NOFFI EKA WAHYUNINGSIH O652033
PENGARUH BRAND TRUST TERHADAP BRAND LOYALTY (STUDI KASUS PADA KECAP BANGO DI BANDUNG) ABSTRAK NOFFI EKA WAHYUNINGSIH O652033 This script guided by: Dr. Anny Nurbasari, SE., MP The purpose of this study
Universitas Kristen Maranatha
ABSTRAK Dalam memilih suatu produk yang akan dibeli, konsumen memiliki beberapa kriteria tersendiri sesuai dengan karakteristik dari konsumen itu sendiri. Salah satu kriteria yang paling banyak digunakan
ABSTRAK. Kata Kunci : Store Atmosphere, Kepuasan, Paris Van Java Mal
ABSTRAK Rico Shendy, 2009, Pengaruh Store Atmosphere Terhadap Kepuasan Pengunjung Paris Van Java Mal. di bawah bimbingan Ir. Zuhriati Zainudin, PhD., MBA. Munculnya sejumlah Mal baru di Bandung semakin
ABSTRACT. Universitas Kristen Maranatha
ABSTRACT This purpose of this research is to identify correlation between cash turn over and Net Profit Margin. PT. Astra International Tbk period 2004 2008 is used as sample in the research. Analysis
ABSTRACT. iii Universitas Kristen Maranatha
ABSTRACT In Indonesia cigarette user growth is increasing from year to year. In 2007, the number of smokers in Indonesia is 65,2 million smokers. Whereas in tahun1995 only sebesar34.7 million. Sampoerna
ABSTRAK. Kata Kunci: Kualitas Pelayanan dan Kepuasan Mahasiswa
ABSTRAK Dalam menghadapi persaingan, setiap perusahaan baik itu perusahaan dalam bentuk industri maupun perusahaan jasa harus menajamkan strateginya agar dapat berhasil memenangkan persaingan tersebut.
ABSTRACT. Keywords: Quality of service. viii Universitas Kristen Maranatha
ABSTRACT This study aims to determine the comparative analysis of service quality between companies KFC and KFC Surya SUMANTRI BTC Pasteur. Where the independent variables of service quality. This research
ABSTRACT. Key words: sales promotion, purchasing decisions. Universitas Kristen Maranatha
ABSTRACT The Tourism industry is a collection of various companies that collectively produce a wide range of goods and service required by tourist. In this study of the authors examined about one of the
ABSTRAK. Kata kunci : Brand Ambassador, Brand Image. Universitas Kristen Maranatha vii
ABSTRAK Saat ini, pasar kosmetik dan perawatan tubuh bukan hanya mengincar konsumen wanita, namun dengan seiring perkembangan jaman dan gaya hidup, para kaum pria juga membutuhkan produk perawatan. Perusahaan
ABSTRACT. Keywords : Influence Leadership, Employee Performance. viii. Universitas Kristen Maranatha
ABSTRACT In the era of globalization and free trade agreements that occurred in parts of the world at this time led to competition in the economy is increasing. This has led to increased competition among
ABSTRAK. Kata kunci : retailing mix, keputusan pembelian konsumen
ABSTRAK Perkembangan industri retail yang semakin pesat mendorong setiap pelaku bisnis di bidang ini bersaing untuk meningkatkan kualitas layanan retail miliknya. Yomart sebagai salah satu perusahaan yang
ABSTRAK. Kata Kunci : brand awareness, brand attachment, brand loyalty, perceived quality, compulsive buying. viii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini berjudul Pengaruh Fenomena Merek (Brand Awareness, Brand Attachment, Brand Loyalty, dan Perceived Quality) terhadap Compulsive Buying. Latar belakang dari penelitian ini adalah terjadinya
PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN STARBUCKS DI JAKARTA TUGAS AKHIR. Oleh: Zuhdan Abdar Rahman NIM.
PENGARUH GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN STARBUCKS DI JAKARTA TUGAS AKHIR Oleh: Zuhdan Abdar Rahman NIM. 1111003083 PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS EKONOMI DAN ILMU SOSIAL UNIVERSITAS