IOSR Journal of Business and Management (IOSR-JBM) e-issn : 2278-

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6 Solomon, M.R. (1995), Consumer Behaviour, 3rd Ed., Prentice Hall Stayman, D.M. and Deshpande,R. (1989), Situational Ethnicity and Consumer Behaviour, Journal of Consumer Research, 16 December, pp Sonkusare, (2013). Impact of television advertising on buying behavior of women consumers [With special reference to FMCG Products] Chandrapur city, International Journal of Business and Management Invention ISSN (Online): , ISSN (Print): X Volume 2 Issue 3 ǁ March. 2013ǁ PP Tuan et al. (2013). Powdered Milk Consumers Buying Behavior, International Journal of Business and Management; Vol. 8, No. 2; 2013 ISSN E-ISSN Virvilait and Matuleviciene, (2013). The Impact of Shocking Advertising to Consumer Buying Behaviour, Economics and Management: (1) ISSN (ONLINE). Wilson and Ocloo, (2013). Celebrity Endorsement and Consumer Buying Behaviour; Enhancing the Promotion Function of Marketing in the Central Business Area of Accra, Ghana, European Journal of Business and Management ISSN (Paper) ISSN (Online) Vol.5, No.25, Perawatan Wajah Praktis untuk Pria, Posted on December 2, 2014 by yogha From 64

7 Pond s Men, Inovasi Produk Perawatan Kulit Pria, Posted on June 12, 2013 by Rif'atul Mahmudah From Jumlah Penduduk Kota Batam Tahun