ABSTRAK. Kata kunci: Promosi Penjualan, Loyalitas Pelanggan
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- Yanti Cahyadi
- 7 tahun lalu
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1 ABSTRAK Catri Darmastuti, 2008, Pengaruh Promosi Penjualan Terhadap Loyalitas Pelanggan TelkomSpeedy Pada PT. Telekomunikasi Indonesia, Tbk Bandung, dibawah bimbingan Surachman Surjaatmadja Dari penelitian diketahui besarnya kolerasi pearson antara program program promosi penjualan dengan loyalitas pelanggan pada TelkomSpeedy PT. Telekomunikasi Indonesia, Tbk Bandung adalah 0,4282, kemudian diperoleh besaran koefisien determinasi sebesar 18,34% yang artinya 18,34 dari loyalitas pelanggan dipengaruhi oleh program promosi penjualan, sisanya 81,66% mempunyai arti bahwa Loyalitas Pelanggan dipengaruhi oleh variabel-variabel lain. Dimensi atau alat promosi penjualan pada TelkomSpeedy, Bandung meliputi 13 aspek yaitu: contoh (sampel), kupon, tawaran uang kembali, kemasan harga, premi, program frekuensi, program hadiah, imbalan kesetiaan, uji coba gratis, garansi produk, promosi gabungan, promosi silang, dan demonstrasi atau peragaan di tempat pembelian. Metode penelitian yang digunakan adalah penelitian korelasional dan kausalitas. Unit analisis penelitian ini adalah tipe individual yakni para pelanggan TelkomSpeedypada PT. Telekomunikasi Indonesia, Tbk, Bandung yang melakukan penelitian atas Produk TelkomSpeedy, Bandung. Dilihat dari waktu pengumpulan datanya (Time Horizon) penelitian ini bersifat cross section. Kata kunci: Promosi Penjualan, Loyalitas Pelanggan
2 ABSTRAK Catri Darmastuti, 2008, The Influence of Sales Promotion to Customer loyalty TelkomSpeedy of PT. Telecomunication Indonesian, Tbk Bandung under supervision of Surachman Suraatmadja. Based on the observation, indetified that pearson Correlation number between the sales promotion program and the customer loyalty is 0,4282, then obtained that determination coefficient number is 18,34% which means that 18,34% of customer loyalty effected by other variables. TelkomSpeedy of PT. Telecomunication Indonesian, Tbk Bandung Sales promotion program is noticed by 13 (thirteen) aspects, such as: sampel, coupon, cash back, price pack, premium, frequency program, gift promotion, patronage award, free trials, product guarantee, tie-in promotion, and POP-Point of Purchase. Observation method that been employed by writer are descriptive and verificative methods. These kind of observation are correlational and causalytas. The unit of analysis on this observation is individual, comprise of customer TelkomSpeedy of PT. Telecomunication Indonesian, Bandung who has buying some products in there. Based on the collecting data (time horizon) this observation is typically cross section. Key words: Sales Promotion, Customer Loyalty
3 DAFTAR ISI Halaman ABSTRAK.. i ABSTRACT ii KATA PENGANTAR iii DAFTAR ISI vii DAFTAR GAMBAR ix DAFTAR TABEL x BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian Identifikasi Masalah TujuanPenelitian Kegunaan Penelitian. 13 BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN, DAN HIPOTESIS 2.1 Kajian Pustaka Pengertian Promosi Tujuan Promosi Konsep Promosi Efektifitas Promosi Menentukan Bauran Promosi Pengertian Promosi Penjualan Sifat-sifat Promosi Penjualan Alat Promosi Penjualan Kecenderungan dan tantangan dalam Promosi Penjualan Cara-cara Promosi Penjualan Loyalitas Pelanggan 40
4 Tahap-tahap Loyalitas Prinsip-prinsip dalam Loyalitas Menjaga Loyalitas Pelanggan Penggolongan Loyalitas Pelanggan Pengaruh Program Promosi Penjualan terhadap Loyalitas Pelanggan Kerangka Pemikiran Hipotesis Penelitian 59 BAB III OBJEK DAN METODE PENELITIAN 3.1 Objek Penelitian Metode Penelitian.. 60 BAB IV Definisi Operasional Variabel Metode Penentuan Sampel Teknik Pengumpulan Data Analisis Data. HASIL PENELITIAN DAN PEMBAHASAN Hasil Penelitian Sejarah Singkat PT. Telekomunikasi Indonesia Struktur Organisasi Perusahaan Profil Responden Analisis Deskriptif Tanggapan Responden Mengenai Promosi Yang Dilakukan TelkomSpeedy Loyalitas Pelanggan Analisis Inferensial Analisis Korelasi Koefisien Determinasi Uji Hipotesis..125
5 BAB V KESIMPULAN DAN SARAN 5.1 Kesimpulan Saran DAFTAR PUSTAKA LAMPIRAN-LAMPIRAN
6 DAFTAR TABEL Halaman Tabel I Pertumbuhan Populasi dan Penggunaan Internet Di dunia Tahun Tabel II Pengguna Internet berdasarkan pada jumlah penduduk di Negara Asia tahun Tabel III Perkembangan Jumlah Pelanggan dan Pemakai Internet... 4 Tabel IV Data jumlah dan target pelanggan TelkomSpeedy, Bandung pada tahun Tabel V Daftar penetapan harga TelkomSpeedy berdasarkan paket paket yang ditawarkan... 8 Tabel VI Daftar alamat area pelayanan TelkomSpeedy, Bandung... 8 Tabel VII Jenis Konsumen dan Tujuan Promosi Penjualan 28 Tabel VIII Definisi Operasional Variabel.. 63 Tabel IX Jumlah pelanggan TelkomSpeedy. 68 Tabel X Tabel XI Tabel XII Tabel XIII Tabel XIV Tabel XV Tabel XVI Tabel XVII Tingkat Keeratan Hubungan Korelasi. Jenis Kelamin.. Usia... Jenis Pekerjaan.. Perbandingan TelkomSpeedy dengan ISP (Internet Service Provider) lainnya... Pengeluaran Perbulan.... Sumber Informasi Perkembangan Jumlah Pelanggan & Pemakai Internet TabelXVIII Sampel yang ditawarkan oleh Telkom Speedy, Bandung tepat penggunaannya untuk membangun Awareness calon pembeli... 97
7 Tabel XIX Tabel XX Tabel XXI Tabel XXII TabelXXIII TabelXXIV TabelXXV Tabel XXVI TabelXXVII TabelXXVIII Tabel XXIX Tabel XXX Tabel XXXI Tabel XXXII Tabel XXXIII Tabel XXXIV Tabel XXXV Kupon yang diberikan oleh TelkomSpeedy, Bandung efektif.. Penawaran tawaran uang kembali dari TelkomSpeedy, Bandung sesuai dengan kebutuhan Pembelian produk dalam bentuk buy one get one free pada TelkomSpeedy,Bandung sesuai dengan keinginan pelanggan Pemberian Premi oleh TelkomSpeedy, Bandung sudah efektif.. Frekuensi program promosi penjualan TelkomSpeedy, Bandung sudah tepat. Program penggunaan hadiah di TelkomSpeedy, Bandung sesuai dengan kebutuhan pelanggan.. Pemberian Imbalan atas loyalitas sesuai dengan harapan pelanggan berbelanja di TelkomSpeedy, Bandung. Uji coba gratis oleh TelkomSpeedy, Bandung sudah tepat dilakukan. Pemberian Garansi Produk yang dilaksanakan sudah tepat.. Promosi gabungan yang dilakukan TelkomSpeedy, Bandung dengan pihak sponsor sudah tepat dilakukan.. Promosi Silang yang dilaksanakan TelkomSpeedy, Bandung sudah tepat Penggunaan point of purchase dengan peragaan oleh TelkomSpeedy, Bandung sudah efektif. Konsumen akan tetap menggunakan TelkomSpeedy jika ada produk lain yang ditawarkan.... Konsumen akan tetap menggunakan TelkomSpeedy walaupun harga yang ditawarkan lebih mahal.. Konsumen akan mengatakan kepada orang lain mengenai produk yang ditawarkan TelkomSpeedy Konsumen akan merasa senang jika orang lain membeli atau menggunakan produk TelkomSpeedy. Konsumen akan meyakinkan orang lain untuk melakukan pembelian produk dan penggunaan jasa di TelkomSpeedy
8 Tabel XXXVI Tabel XXXVII Konsumen menolak jika ada yang mengatakan bahwa produk dan jasa yang ditawarkan pesaing lebih baik Konsumen tidak akan mencoba produk lain yang ditawarkan selain TelkomSpeedy
9 Gambar 1 Gambar 2 Gambar 3 Gambar 4 Gambar 5 Gambar 6 DAFTAR GAMBAR Halaman Unsur-unsur dalam proses Komunikasi..17 Tahap-tahap Loyalitas.44 Profit Generator System..47 The Four Type of Loyalty...51 Kerangka Pemikiran 58 Kriteria Penolakan Ho.126
10 LAMPIRAN 1. Surat Pernyataan 2. Surat Penelitian Perusahaan Pada Telkom Speedy 3. Gambar Struktur Organisasi Pada PT. Telkom Kandatel Bandung 4. Berita Acara Bimbingan 5. Kuesioner 6. Perhitungan Manual Korelasi 7. Lampiran Output SPSS 13
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DAFTAR ISI. JUDUL BAGIAN DALAM... i. PERSETUJUAN PEMBIMBING... ii. ABSTRAK... iii. ABSTRACT... iv. KATA PENGANTAR... v. DAFTAR ISI...
DAFTAR ISI JUDUL BAGIAN DALAM... i PERSETUJUAN PEMBIMBING... ii ABSTRAK... iii ABSTRACT... iv KATA PENGANTAR... v DAFTAR ISI... viii DAFTAR TABEL... xvi DAFTAR GAMBAR... xix DAFTAR LAMPIRAN... xx BAB I
ABSTRAK. Kata Kunci : Iklan Televisi, Citra Merek. Universitas Kristen Maranatha
ABSTRAK Salah satu bentuk komunikasi yang paling efektif untuk menyampaikan pesan produk perusahaan adalah dengan menggunakan promosi iklan. Promosi yang sering digunakan oleh perusahaan adalah promosi
Keywords: Goal-Setting Process, System Award, Achievement
ABSTRACT Process in achieving corporate goals is the responsibility of every individual in the company. There are three factors that help limit the development of the concept of goal setting. First, the
ABSTRACT. THE INFLUENCE OF INTERNAL AUDIT AS A TOOL OF CONTROL TO PREVENT EMPLOYEE FRAUD AT PT. BANK X (Study of Internal Auditor PT.
ABSTRACT THE INFLUENCE OF INTERNAL AUDIT AS A TOOL OF CONTROL TO PREVENT EMPLOYEE FRAUD AT PT. BANK X (Study of Internal Auditor PT. Bank X) Internal Audit is an appraisal function within an organization
ABSTRACT. Keywords: sensitivity, response, brand extension
ABSTRACT Brand plays a role in a company to run the competition in the business world. Competition situation in the business world in today s changing very drastically that it become increasingly competitive.
Pengaruh Komunikasi Pemasaran Terpadu Terhadap Ekuitas Merek (Brand Equity) Pada Produk Shampo Emeron
Repositori STIE Ekuitas STIE Ekuitas Repository Thesis of Management http://repository.ekuitas.ac.id Marketing Management 2016-08-13 Pengaruh Komunikasi Pemasaran Terpadu Terhadap Ekuitas Merek (Brand
ABSTRACT. Keywords: Performance Audit, Performance Accountability
ABSTRACT The purpose of this research to identify, describe and explain the influence of Performance Audit Application on Local Government Performance Accountability. This research uses descriptive method
ABSTRAK. Universitas Kristen Maranatha
ABSTRAK Perekonomian di Indonesia pada saat ini masih berjalan dengan berbagai ketidakpastian dan persaingan yang ketat. Hal ini menyebabkan perusahaan memikirkan berbagai langkah dan strategi yang tepat
ABSTRACT. vii. Universitas Kristen Maranatha
ABSTRACT The study was conducted at PT. Semangat Sejahtera Bersama located in Tangerang. The purpose of this study was to determine the adequacy and application of Management Control Systems to determine
Kata Kunci: Internet, Perceived Service Quality, Perceived Product Quality, Perceived Price Fairness, Kepuasan Konsumen
ABSTRAK Kualitas pelayanan merupakan salah satu faktor kunci dalam penilaian pelanggan tentang keunggulan perusahaan secara keseluruhan. Hal ini menunjukkan bahwa persepsi kualitas mirip dengan sikap umum
Abstrak. Kata Kunci: Service Quality, Loyalitas Pelanggan. Universitas Kristen Maranatha
Abstrak Penelitian ini dilatarbelakangi oleh kondisi persaingan bisnis industri jasa pengiriman barang dari waktu ke waktu yang semakin banyak, sehingga perusahaan harus membuat strategi pemasaran baru
ABSTRAK PERANAN PENGENDALIAN PENJUALAN DALAM MENUNJANG EFEKTIVITAS PENJUALAN (STUDI KASUS PADA PT.TELEKOMUNIKASI INDONESIA, TBK.
ABSTRAK PERANAN PENGENDALIAN PENJUALAN DALAM MENUNJANG EFEKTIVITAS PENJUALAN (STUDI KASUS PADA PT.TELEKOMUNIKASI INDONESIA, TBK. BANDUNG) Penjualan merupakan salah satu sumber pendapatan yang utama bagi
ABSTRACT. Keywords: Hedonic Shopping Motivation. vii. Universitas Kristen Maranatha
ABSTRACT Along with the development of era, the current shopping concept has turned into a reflection of lifestyle and leisure among communities. Humans also have the motivation of a hedonist is a form
ABSTRACT. Keyword: Quality Of Service, Customer Loyalty. viii. Universitas Kristen Maranatha
ABSTRACT In the food industry, customer loyalty is a measure of success in business service. Customer will feel much more satisfied when service providers can meet the customer needs far exceed what was
Jakarta, 06 Agustus Tim GFP
KATA PENGANTAR Puji syukur kami panjatkan kepada Tuhan Yang Maha Esa atas rahmat dan bimbingan-nya sehingga kami dapat menyelesaikan thesis kami yang berjudul ANALISIS EFEKTIVITAS SALES PROMOTION DAN PENGARUHNYA
ABSTRAK. Kata kunci : customer engagement,word of mouth, brand loyalty. Universitas Kristen Maranatha
ABSTRAK Maybelline adalah produk kosmetik berlisensi global yang di pegang PT. L oreal Indonesia. Maybelline bersaing dengan merek - merek kosmetik lain untuk menjadi top brand di Indonesia. Maybelline
ABSTRACT. Keywords: Indomie, Brand Equity, Purchase Decision. Universitas Kristen Maranatha
ABSTRACT Instant noodles rivalry is increasingly widespread, making a lot of manufacturers that produce instant noodle compete closely for the hearts of consumers to buy their products, one of the manufacturer
BAB I PENDAHULUAN. dan kemajuan yang sangat pesat. Lahirnya produk-produk baru membuat persaingan
1 BAB I PENDAHULUAN 1.1. Latar Belakang Perkembangan industri retail store di tanah air dinilai mengalami perubahan dan kemajuan yang sangat pesat. Lahirnya produk-produk baru membuat persaingan di indusrti
ABSTRAK. hubungan antara perusahaan dengan pelanggannya ( Relationship Marketing ).
ABSTRAK Green Hill Universal Hotel menggunakan strategi pemasaran untuk membangun hubungan antara perusahaan dengan pelanggannya ( Relationship Marketing ). Relationship marketing merupakan upaya upaya
DAFTAR ISI. ABSTRAK... iii. ABSTRACT... iv. KATA PENGANTAR... v. DAFTAR ISI...viii. DAFTAR TABEL...xiv. DAFTAR GAMBAR...xvii. DAFTAR LAMPIRAN...
DAFTAR ISI LEMBAR PENGESAHAN LEMBAR PERNYATAAN PROGRAM SARJANA ABSTRAK... iii ABSTRACT... iv KATA PENGANTAR... v DAFTAR ISI...viii DAFTAR TABEL...xiv DAFTAR GAMBAR...xvii DAFTAR LAMPIRAN...xix BAB I PENDAHULUAN...
ABSTRAK. Kesadaran Merk, Kesetiaan Merk, Keterikatan terhadap Merk, Persepsi Kualitas, Perilaku Pembelian Kompulsif
ABSTRAK Keputusan pembelian konsumen dipengaruhi oleh faktor internal (seperti keadaan emosional positif atau negatif) dan faktor eksternal (seperti jenis kelamin, nama merk). Keputusan pembelian konsumen
ABSTRACT. Keyword: operational audit, effectiveness and employee performance. vii. Universitas Kristen Maranatha
ABSTRACT Operational audit was quality controlling for activity of employee which hoped can support reached company objective in a comprehensive manner. Operational audit done by independent and competent
ABSTRAK. Universitas Kristen Maranatha
ABSTRAK Perusahaan yang bergerak dibidang kelistrikan maupun perusahaan yang bergerak di bidang jasa, seperti halnya PT. PLN dituntut untuk senantiasa memberikan pelayanan terbaik yang sesuai dengan kebutuhan
DAFTAR ISI ABSTRAK... ABSTRACT... KATA PENGANTAR... UCAPAN TERIMA KASIH... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN...
DAFTAR ISI HALAMAN JUDUL LEMBAR PENGESAHAN SURAT PERNYATAAN ABSTRAK... ABSTRACT... KATA PENGANTAR... UCAPAN TERIMA KASIH... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN... i ii iii iv
ABSTRAK. Kata kunci: kepuasan kerja dan loyalitas karyawan. Universitas Kristen Maranatha
ABSTRAK Transportasi merupakan hal yang paling penting bagi masyarakat jaman sekarang, mulai dari transportasi air, transportasi udara, maupun transportasi darat. Karena kebutuhan tersebut banyak perusahaan-perusahaan
ABSTRACT. Keywords: Internal Audit, Sales Internal Control. vii Universitas Kristen Maranatha
ABSTRACT The purpose of this research was to determine the internal audit adopted by the PT. PINDAD (PERSERO) has adequate and internal audit significantly influence the effectiveness of sales internal
DAFTAR ISI... ABSTRAK... ABSTRACT... KATA PENGANTAR... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN... BAB I PENDAHULUAN... 1
DAFTAR ISI LEMBAR PENGESAHAN LEMBAR PERNYATAAN ABSTRAK... ABSTRACT... KATA PENGANTAR... DAFTAR ISI... DAFTAR TABEL... DAFTAR GAMBAR... DAFTAR LAMPIRAN... i ii iii vii xv xix xxi BAB I PENDAHULUAN... 1
Kata kunci : Total Quality Management, Pengukuran Kinerja, Kinerja Manajerial
ABSTRAK Kinerja manajerial merupakan kinerja para individu dalam pengelolaan perusahaan. Keberhasilan suatu organisasi dalam mencapai tujuan dan memenuhi tanggung jawab sosialnya, sebagian besar tergantung
ABSTRACT. Key words: management control system, knowledge management, resource-based view theory. vii
ABSTRACT Knowledge has become one of the most important asset in organization in this information era, because knowledge has tremendous influence in determining the progress of an organization. This is
ABSTRACT. vii. Universitas Kristen Maranatha
ABSTRACT Started by the increasing life style of people who frequently visit cafe with any reason as their needs, there are many cafes that compete to attract customers with different ways to achieve economic
ABSTRACT. Keywords: Store Atmosphere, Exterior, General Interior, Store Layout, Interior Design, Interests Buy, and Circle K
ABSTRAK Circle K adalah sebuah convenience store yang beroperasi 24 jam penuh. Circle K menjadi trend-setter bagi banyak minimarket sejenis yang muncul saat ini. Saat ini Circle K populer di kota besar
ABSTRACT. Key words: Perception of compensation systems, employee motivation
ABSTRACT Development in technology and information era has impact on changing the way companies in doing business and change behavior, consumer preferences and demands. The key to success for the company