ABSTRAK. Kata kunci : Store Atmosphere, minat beli. Universitas Kristen Maranatha
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1 ABSTRAK Bisnis kuliner di Kota Bandung semakin marak bermunculan saat ini. Hal ini menyebabkan persaingan yang ketat di antara para pelaku bisnis. Para pelaku bisnis dituntut secara terus menerus berimprovisasi dan berinovasi dalam mempertahankan pelanggannya.salah satu faktor yang mempengaruhi opini atau presepsi konsumen dalam memlih tempat untuk bersantap adalah Store Atmosphere. Salah satu restoran yang memiliki store atmosphere yang nyaman dan cozy yaitu Origin House & Kitchen. Tujuan dari penelitian ini adalah untuk menganalisis Pengaruh Store Atmosphere Terhadap Minat Beli di Origin House & Kitchen. Teknik pengambilan sampel dalam peelitian ini adalah non probability sampling dengan prosedur purposive sampling dimana penulis pengambil sampel sebanyak 200 orang warga Bandung yang pernah makan di Origin House & Kitchen. Dari hasil penelitian menunjukkan bahwa Store Atmosphere (Exterior, General Interior, Store Layout dan Interior Display) memiliki pengaruh terhadap minat beli sebesar 50,3% dan 49,7% berasal dari faktor lain. Kata kunci : Store Atmosphere, minat beli v
2 ABSTRACT Culinary business in Bandung is appearing everywhere. This issue is the cause of intense competition among the business subject. The businesses subject need to continually improve and innovate to retain costumers. One of the things that can influence the opinion or perception in customer mind is store atmosphere. One restaurant that has a store atmosphere or ambience is comfortable and cozy is Origin House & Kitchen. The aim of this research is to know the influence of store atmosphere towards consumer s purchase intention in Origin House & Kitchen. The research method used by writer is non probability sampling by purposive sampling to 200 respondents, who are Bandung s residents ever visited Origin House & Kitchen. Base on managed and processed data, there are influences between store atmosphere (exterior, general interior, store layout dan interior display) and customers purchase intention in Origin House and Kitchen, which is around 50,3%, while 49,7% influenced by other factors excluded in this research. Keywords : Store atmosphere, purchase intention vi
3 DAFTAR ISI Halaman PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI... i PERNYATAAN KEASLIAN KARYA TULIS SKRIPSI... ii KATA PENGANTAR... iii ABSTRAK... v ABSTRACT... vi DAFTAR ISI... vii DAFTAR GAMBAR... xi DAFTAR TABEL... xii BAB 1 PENDAHULUAN Latar Belakang Penelitian Identifikasi Masalah Tujuan Penelitian Manfaat Penelitian... 3 BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN PENGEMBANGAN HIPOTESIS Kajian Pustaka Manajemen Pemasaran Ritel Bauran Ritel Store Atmosphere... 9 vii
4 2.1.5 Minat Beli Rerangka Teoritis Rerangka Pemikiran Model Penelitian Pengembangan Hipotesis Hasil Riset Empiris BAB III METODE PENELITIAN Jenis Penelitian Objek Penelitian Populasi, Sampel, dan Teknik Pengambilan Sampel Populasi Sampel Teknik Pengambilan Sampel Definisi Operasional Variabel Teknik Pengumpulan Data Skala Pengukuran Uji Instrumen Penelitian Uji Validitas Uji Reliabilitas Metode Analisis Data Uji Hipotesis viii
5 3.10 Uji Koefisien Determinasi BAB IV HASIL PENELITIAN DAN PEMBAHASAN Profil Responden Profil Responden Berdasarkan Jenis Kelamin Profil Responden Berdasarkan Usia Profil Responden Berdasarkan Jenis Pekerjaan Profil Responden Berdasarkan Sumber Informasi Profil Responden Berdasarkan Domisili Tanggapan Responden Terhadap Variabel X ( Store Atmosphere ) Tanggapan Responden Variabel X1 ( Eksterior 1 ) Tanggapan Responden Variabel X1 ( Eksterior 2) Tanggapan Responden Variabel X1 ( Eksterior 3 ) Tanggapan Responden Variabel X2 ( General Interior 1 ) Tanggapan Responden Variabel X2 ( General Interior 2 ) Tanggapan Responden Variabel X2 ( General Interior 3 ) Tanggapan Responden Variabel X2 ( General Interior 4 ) Tanggapan Responden Variabel X2 ( General Interior 5) Tanggapan Responden Variabel X3 ( Store Layout 1) Tanggapan Responden Variabel X3 ( Store Layout 2) Tanggapan Responden X3 ( Store Layout 3) Tanggapan Responden Variabel X4 ( Interior Display 1 ) ix
6 Tanggapan Responden Variabel X4 ( Interior Display 2 ) Tanggapan Responden Terhadap Variabel Y ( Minat Beli ) Tanggapan Responden Terhadap Minat Beli Tanggapan Responden Terhadap Minat Beli Tanggapan Responden Terhadap Minat Beli Uji Instrumen Penelitian Uji Validitas Uji Reliabilitas Uji Persamaan Regresi Sederhana Uji Hipotesis Uji Koefisien Determinasi Analisis BAB V KESIMPULAN DAN SARAN Kesimpulan Saran Bagi Perusahaan Keterbatasan Penelitian DAFTAR PUSTAKA LAMPIRAN x
7 DAFTAR GAMBAR Halaman Gambar 1 Kerangka Teoritis Gambar 2 Rerangka Pemikiran Gambar 3 Model Penelitian xi
8 DAFTAR TABEL Halaman Tabel I Penelitian Terdahulu Tabel II Definisi Operasional Variabel Tabel III Profil Responden Berdasarkan Jenis Kelamin Tabel IV Profil Responden Berdasarkan Usia Tabel V Profil Responden Berdasarkan Jenis Pekerjaan Tabel VI Profil Responden Berdasarkan Sumber Informasi Tabel VII Profil Responden Berdasarkan Domisili Tabel VIII Logo Origin House & Kitchen Menarik Tabel IX Pintu Masuk Origin House & Kitchen Cukup Lebar Tabel X Desain Bangunan Origin House & Kitchen menarik Tabel XI Penerangan Origin House & Kitchen baik Tabel XII Sirkulasi Udara Origin House & Kitchen Baik Tabel XIII Dekorasi Origin House & Kitchen Menarik Tabel XIV Aroma Ruangan Origin House & Kitchen Nyaman Tabel XV Alunan Musik Origin House Menjadikan Suasana Lebih Santai Tabel XVI Penempatan Meja dan Kursi Origin House & Kitchen Menarik Tabel XVII Jalan Menuju Toilet, Kassa, Arus Keluar Masuk Cukup Lebar Tabel XVIII Pembagian Ruangan Konsumen dan Staff Terlihat Jelas Tabel XIX Pilihan Menu Origin House & Kitchen Lengkap xii
9 Tabel XX Penyajian Makanan dan Minuman di Origin House & Kitchen Menarik Tabel XXI Memilih Makan di Origin House & Kitchen karena Produk Makanan Beragam. 52 Tabel XXII Memilih Makan di Origin House & Kitchen karena Suasana yang Nyaman Tabel XXIII Memilih Makan di Origin House & Kitchen karena Lokasi yang Strategis Tabel XXIV Validitas Store Atmsphere Tabel XXV Validitas Minat Beli Tabel XXVI Reliabilitas Store Atmsphere Tabel XXVII Reliabilitas Minat Beli Tabel XXVIII Uji Hipotesis Tabel XXIX Koefisien Tabel XXX Uji Model Summary xiii
ABSTRACT. Keywords : Mc Donald s, Brand Image, Consumer Buying Interest. Universitas Kristen Maranatha
ABSTRACT At this time, human life can not be separated from the role of the brand that makes the brand become the critical success factors of the process of product sales. For that each company seeking
ABSTRACT. Keywords: Store Atmosphere, Exterior, General Interior, Store Layout, Interior Design, Interests Buy, and Circle K
ABSTRAK Circle K adalah sebuah convenience store yang beroperasi 24 jam penuh. Circle K menjadi trend-setter bagi banyak minimarket sejenis yang muncul saat ini. Saat ini Circle K populer di kota besar
ABSTRACT. Keywords: Store Atmosphere, Exterior, Interior, Store Layout, Display Interior and buying interest. Universitas Kristen Maranatha
ABSTRACT Clothing store business business development in Indonesia growing rapidly, looks more and more fashion stores are present where - where particularly in the cities - big cities like Jakarta, Bandung,
ABSTRACT. Keywords : Experiential Marketing, Customer Loyalty
ABSTRACT The aim of this research is to analyze the influence and how much the influence of experiential marketing to Starbucks costumer loyality in Bandung, South java. This research consist of five Independent
ABSTRAK. Universitas Kristen Maranatha
ABSTRAK Pada tahun-tahun terakhir, persaingan antara produsen teh siap minum dalam kemasan di Indonesia semakin marak. Para produsen teh siap minum dalam kemasan di Indonesia berkompetisi untuk menciptakan
ABSTRACT. Keywords:Brand image, and consumen loyalty. Universitas Kristen Maranatha
ABSTRACT The importance of understanding consumer behavior has been a concern of various kinds of industrial one culinary industry. This is due to the development of the culinary industry in Bandung raises
Universitas Kristen Maranatha
ABSTRACT Conditions of business competition forces company should be able to take advantage of all the opportunities and challenges of the business, particularly in the retail field. Modern retail business
ABSTRAK. Kata Kunci : Store Atmosphere, Kepuasan, Paris Van Java Mal
ABSTRAK Rico Shendy, 2009, Pengaruh Store Atmosphere Terhadap Kepuasan Pengunjung Paris Van Java Mal. di bawah bimbingan Ir. Zuhriati Zainudin, PhD., MBA. Munculnya sejumlah Mal baru di Bandung semakin
ABSTRACT. keywords: location, brand image, purchase decision. i Universitas Kristen Maranatha
ABSTRACT This study aims to analyze the influence of the location and brand image on purchase decisions at the Starbucks Paris Van Java Bandung, sample in this study is that consumers who never visited
ABSTRACT. Keywords : Service Quality, Customer Loyalty. Universitas Kristen Maranatha
ABSTRACT In the current era of globalization, beauty salon industry is increasing rapidly. The service industries in the services sector emphasizes consideration of the company to increase competitive
ABSTRAK. Kata Kunci: Kualitas Pelayanan, Loyalitas Konsumen. iii. Universitas Kristen Maranatha
ABSTRAK Skripsi ini berjudul Kualitas Pelayanan terhadap loyalitas konsumen Pada Kentucky Fried Chicken (KFC) Pasirkaliki Bandung. Data yang digunakan dalam penelitian ini adalah data primer yang bersumber
ABSTRACT. Keywords: Marketing mix, and purchase decision process. viii Universitas Kristen Maranatha
ABSTRACT This research is motivated by the marketing mix is commonly called 4P, namely product, price, place, and promotion. The purpose of this study was to analyze the effect of the marketing mix to
ABSTRAK. Kata Kunci: Faktor-Faktor Suasana Toko, Kualitas Pelayanan yang Dipersepsikan, Perilaku Pendekatan
ABSTRAK Penelitian ini bertujuan untuk membuktikan pengaruh dari Faktor-Faktor Suasana Toko dan Kualitas Pelayanan yang Dipersepsikan pada Perilaku Pendekatan. Penelitian ini dilatarbelakangi oleh 4 fenomena
ABSTRACT. Keywords : experiential marketing, repeat purchase. Universitas Kristen Maranatha
ABSTRACT Bandung coffee house is one of the coffee shop located in the city of Bandung. Bandung Coffee House serves the variants of the local coffee (toraja, Aceh, Gayo land, Kintamani, Lintong, roared,
ABSTRAK. Kata kunci : brand image, loyalitas konsumen. viii
ABSTRAK Loyalitas merupakan suatu sikap positif konsumen terhadap suatu produk atau jasa yang disertai dengan perilaku pembelian secara berulang dan bersikap konsisten, yang selanjutnya konsumen merekomendasikan
ABSTRACT. Key words: electronic word of mouth, attitude (attitude), Interests Buy (purchase intention) vii Universitas Kristen Maranatha
ABSTRACT This study aims to determine the effect of electronic word of mouth on consumer buying interest to potential buyers in Indomaret Surya Sumantri especially students / I in the environment Maranatha
ABSTRAK. terdiri dari empat variabel independen yaitu product, price, place, promotion dan satu
ABSTRAK Penelitian ini bertujuan untuk mengetahui persepsi konsumen terhadap bauran pemasaran produk Chatime di Bandung serta untuk mengetahui besar pengaruh bauran pemasaran terhadap keputusan pembelian
ABSTRACT. Keywords: Point of Purchase, purchase decision. viii. Universitas Kristen Maranatha
ABSTRACT Many companies that produces products for which meet the market, resulting in the company in creating a communication that unique. For it griya supermarket bandung 're enterprising increase promotion
ABSTRACT. ix Universitas Kristen Maranatha
ABSTRACT Promotion through advertisements for the purpose of product introductions in the community one brand Indomie instant noodle products. In this case Indomie is the brand of the product that has
ABSTRACT. Keywords: Nokia, Product Quality, Loyalty. viii. Universitas Kristen Maranatha
ABSTRACT In the present era, the development of technology in the world is progressing very rapidly, it also led to competition in the world of business and technology increasingly stringent. This is what
ABSTRAK. Kata kunci : Logo, citra perusahaan, identitas merek, manajemen merek.
ABSTRAK Penelitian ini dimaksudkan untuk mengetahui sejauh mana logo baru XL memberikan pengaruh terhadap citra perusahaan XL berdasarkan persepsi masyarakat kota Bandung. Penelitian ini menggunakan pendekatan
ABSTRACT. vii. Universitas Kristen Maranatha
ABSTRACT Started by the increasing life style of people who frequently visit cafe with any reason as their needs, there are many cafes that compete to attract customers with different ways to achieve economic
ABSTRACT. Key words: product attributes, Blackberry and customer loyalty. viii. Universitas Kristen Maranatha
ABSTRACT Through the product attributes a company can differentiate its products with competitors' products that can also becoming an important element in the life cycle of a product in order to create
ABSTRAK. Kata kunci: kesadaran merek, persepsi kualitas, keputusan pembelian. iii Universitas Kristen Maranatha
ABSTRAK Samsung Galaxy Note II merupakan ponsel Android yang banyak digemari oleh mahasiswa, khusunya di, Fakultas Ekonomi, Jurusan Manajemen. Ponsel ini sangat digemari di kalangan ini, karena merek ponsel
ABSTRAK. Kata kunci : Periklanan Televisi, Citra Merek. Universitas Kristen Maranatha
ABSTRAK Periklanan televisi diakui sebagai media iklan paling berpengaruh dan menjangkau spektrum konsumen. Dari perspektif pembangunan merek, iklan televisi mempunyai dua kekuatan yang sangat penting
ABSTRAK. PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ( Studi Kasus pada Travel Andi s di Kota Bandung )
ABSTRAK PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ( Studi Kasus pada Travel Andi s di Kota Bandung ) Disusun oleh: Lie Yosi Dibawah bimbingan: Dr. Anny Nurbasari, S.E., M.P. Tujuan dari penelitian
ABSTRACT. Key words : product quality, Price, the advertisements attractiveness, buying decision
ABSTRACT This research is aimed to know how the product quality, price, and advertisements attract the customer s buying decision on Vit-levite in partial and simultaneous. In this research, researcher
C. Subjek Penelitian D. Penentuan Jumlah Sampel dan Teknik Pengumpulan Sampel E. Data dan Teknik Pengumpulan Data F.
DAFTAR ISI HALAMAN JUDUL... ii HALAMAN PENGESAHAN... iii HALAMAN PERNYATAAN... iv HALAMAN PERSEMBAHAN... v KATA PENGANTAR... vi DAFTAR ISI... viii DAFTAR TABEL... x DAFTAR GAMBAR... xii DAFTAR LAMPIRAN...
ABSTRACT. Keywords: Service quality, customer loyalty, tangible, realibility, responsiveness, assurance, empathy. viii Universitas Kristen Maranatha
ABSTRACT The purpose of this research is to examine and analyze the influence of service quality which consists of tangible, realibility, responsiveness, assurance, and empathy toward customer loyalty
ABSTRAK. viii Universitas Kristen Maranatha
ABSTRAK Persaingan di dunia bisnis yang semakin ketat, ditandai dengan dimulainya MEA (Masyrakat Ekonomi Asean) membuat para pelaku pasar harus memikirkan hal yang kreatif agar dapat menang dalam persaingan
Key Word: Stimulus Advertising, Sound, Musik, Picture, Brand Awareness
ABSTRAC Brand has an important role for a company's survival because brand put a value. In order to face competition in the market, it is very important for companies to develop sustainable competitive
ABSTRACT. Key words: differentiation, positioning, and purchasing decisions. xi Universitas Kristen Maranatha
ABSTRACT A growing number of competitors makes a lot of customers have a choice anyway to get the product in accordance with expectations. In a competitive market the product with the goal of creating
ABSTRACT. Keywords: Expansion of the brand, brand knowledge, perceived quality, innovativeness, consumer purchase intention. viii
ABSTRACT This study aims to analyze the influence factors of brand extensions (brand knowledge, perceived quality and innovativeness) on consumer purchase intention Taxi Max Cipaganti at Maranatha Christian
ABSTRACT. viii. Universitas Kristen Maranatha
ABSTRACT Increasing competition in each company should be able to win the competition by displaying the best products to meet consumer tastes and the ever-evolving and changing (Kotler, 2000). Along with
KATA PENGANTAR UCAPAN TERIMAKASIH DAFTAR ISI DAFTAR TABEL DAFTAR GAMBAR DAFTAR LAMPIRAN BAB I PENDAHULUAN
DAFTAR ISI ABSTRAK... i KATA PENGANTAR... iii UCAPAN TERIMAKASIH... iv DAFTAR ISI... vi DAFTAR TABEL... ix DAFTAR GAMBAR... xii DAFTAR LAMPIRAN... xiii BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian...
PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU TEH KOTAK ABSTRAK
PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK HIJAU TEH KOTAK ABSTRAK Tujuan dari penelitian ini adalah mengetahui pengaruh green marketing mix yang terdiri dari produk, promosi, harga dan
DAFTAR ISI. Halaman ABSTRAK... i KATA PENGANTAR... ii DAFTAR ISI... v DAFTAR TABEL... viii DAFTAR GAMBAR... xi DAFTAR LAMPIRAN...
DAFTAR ISI Halaman ABSTRAK... i KATA PENGANTAR... ii DAFTAR ISI... v DAFTAR TABEL... viii DAFTAR GAMBAR... xi DAFTAR LAMPIRAN... xii BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian... 1 1.2 Identifikasi
ABSTRACT. Keywords : Television Advertising and Purchasing Decision. vii. Universitas Kristen Maranatha
ABSTRACT This study discusses the general idea of how the influence of television advertising on purchasing decision (case study advertising Pocari Sweat "Youth Sweat and Beautiful"). The sample in this
ABSTRAK. Kata-kata kunci : perceived value, brand association, brand loyalty, dan keputusan pembelian. Universitas Kristen Maranatha
ABSTRAK Seiring dengan perkembangan zaman saat ini, industri otomotif merupakan pasar industri yang dibutuhkan oleh masyarakat. Berdasarkan sebuah survey yang menunjukkan bahwa industri otomotif merek
Abstract. The development of the mobile telecommunications world increasingly marked by the
Abstract The development of the mobile telecommunications world increasingly marked by the emergence of fast-growing mobile operators competing. And mobile operators are competing to satisfy the customers
Abstrak. Kata Kunci: Service Quality, Loyalitas Pelanggan. Universitas Kristen Maranatha
Abstrak Penelitian ini dilatarbelakangi oleh kondisi persaingan bisnis industri jasa pengiriman barang dari waktu ke waktu yang semakin banyak, sehingga perusahaan harus membuat strategi pemasaran baru
ABSTRACT. Keywords: Location, Price, Buying Decision. Universitas Kristen Maranatha
ABSTRACT Culinary business has become a very promising business and preferred by many people because of the food and drink is a product that is needed at once sought by the people every time. Emerging
ABSTRAK. Salah satu hal yang dapat mempengaruhi opini atau persepsi di benak konsumen
ABSTRAK Salah satu hal yang dapat mempengaruhi opini atau persepsi di benak konsumen adalah atmosphere toko. Pendapat atau pesepsi negatif akan datang dari konsumen jika konsumen kurang menyukai suasana
ABSTRACT. viii Universitas Kristen Maranatha
ABSTRACT The bread is a source of foods rich in carbohydrates consumed by the potential and practical. But the bread has a very short expiry, then the physical distribution must be done properly. Activities
Kata Kunci : kualitas pelayanan elektronik, kepuasan pelanggan, electronic ticket
ABSTRAK Perkembangan teknologi dan penggunaan internet memberikan pengaruh yang cukup besar bagi sistem pemerintahan suatu negara. Penggunaan internet menjadi kesempatan bagi pemerintah untuk meningkatkan
ABSTRAK. Kata kunci : Marketing Mix, Loyalitas Pelanggan. Universitas Kristen Maranatha
ABSTRAK Dewasa ini perilaku konsumen menjadi semakin kompleks. Beberapa tahun yang lalu seorang konsumen yang ingin membeli produk di toko hanya dihadapkan pada beberapa alternatif merek produk. Namun
PENGARUH ELECTRONIC-WORD-OF-MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN YANG MENGIKUTI AKUN KULINER DI INSTAGRAM ABSTRAK
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ABSTRAK. Kata-kata kunci:electronic word of mouth,brand image,purchase intention.
ABSTRAK Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh electronic word of mouth dan brand image terhadap purchase intention mahasiswa Universitas Kristen Maranatha pada situs Lazada
ABSTRACT. Keywords: television advertising, brand awareness, purchase decisions. Universitas Kristen Maranatha
ABSTRACT As more and more competition in the market, each market (mainly manufacturers) must have a strategy and create a better awareness in order to compete with each other. For that we needed discussion
ABSTRACT. Keywords: Quality Service, Customer Satisfaction, Tangibles, Reliability, Responsiveness, Assurance, Empathy. Universitas Kristen Maranatha
ABSTRACT Due to the intense competition and encouraged by the advancement in technology, information and communication systems, the companies engaged in the service sector must be able to achieve competitive
ABSTRACT. Keywords: Product quality, price, purchasing decisions. ix Universitas Kristen Maranatha
ABSTRACT The era of globalization are promising sweeping the world a new business opportunities and challenges for companies operating in indonesia. Consciousness producers will progress information technology
ABSTRACT. Keywords: Brand Image, Purchase Interest. i Universitas Kristen Maranatha
ABSTRACT In an era of increasingly tight competition this brand image is needed by companies in shaping their identities on consumers and to differentiate from its competitors. And, the image of the brand
ABSTRACT. viii. Universitas Kristen Maranatha
ABSTRACT Seeing the rapid economic development of distinction in Indonesia, especially in this market will demand goods and services follow up. That can not be precluded from competition in Indonesia.
ABSTRACT. Key words: promotion, word of mouth, purchasing decisions.
ABSTRACT Word of mouth communication is one form of promotion that is considered to be very effective in expediting the process of marketing and can provide benefits to the company. In that regard, this
ABSTRAK. Kata kata kunci : Harga, Promosi, Keputusan Pembelian. Universitas Kristen Maranatha
ABSTRAK Penelitian ini bertujuan untuk mengetahui tingkat pengaruh dari variabel variabel yang berupa Harga dan Promosi terhadap Keputusan Pembelian Produk Fashion Sundayclub melalui media sosial Instagram.
ABSTRACT. Keyword: Quality Of Service, Customer Loyalty. viii. Universitas Kristen Maranatha
ABSTRACT In the food industry, customer loyalty is a measure of success in business service. Customer will feel much more satisfied when service providers can meet the customer needs far exceed what was
DAFTAR ISI. 2.1 Analisis Peluang Universitas Kristen Maranatha
DAFTAR ISI HALAMAN JUDUL... i HALAMAN PENGESAHAN... ii SURAT PERNYATAAN KEASLIAN SKRIPSI... iii SURAT PERNYATAAN TIDAK MENGADAKAN PENELITIAN MENGGUNAKAN PERUSAHAAN... iv PERNYATAAN PUBLIKASI LAPORAN PENELITIAN...
ABSTRACT. employee motivation. Keywords: management control systems, human resources (compensation) and. Universitas Kristen Maranatha
ABSTRACT Each company, of course, expect that the resulting products and services in accordance with the goals which they expect by way of combining all available resources. The most important asset that
BAB I PENDAHULUAN. kota Bandung di akhir pekan dan hari libur. Hal ini dapat dilihat dari pusat perbelanjaan
BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian Berbagai jenis bisnis di Indonesia mengalami berbagai tantangan seiring dengan arus globalisasi dan perkembangan zaman yang memicu meningkatnya kebutuhan
ABSTRACT. Keywords: Pocari Sweat, Pocari Sweat Run, Sponsorship,Fit Event, Brand Trust and Brand Loyalty. Universitas Kristen Maranatha
ABSTRACT At this moment, there is an increase in promotional activity for the like of sponsorship where marketers tries to enhance brand loyalty by spending fund for many events, for example Pocari Sweat
ABSTRAK. Kata kunci : brand awareness, brand image, brand trust online, minat beli
ABSTRAK Tokopedia merupakan situs jual beli online yang ada di Indonesia. Tokopedia memiliki visi "Membangun Indonesia yang Lebih Baik Lewat Internet". Cara Tokopedia mempertahankan eksistensinya dengan
ABSTRAK. Kata kunci: green marketing mix, minat beli. viii. Universitas Kristen Maranatha
ABSTRAK Sejak beberapa dekade terakhir kesadaran masyarakat dunia akan pentingnya pelestarian lingkungan semakin meningkat, peningkatan ini dicetuskan oleh adanya kekhawatiran besar kemungkinan terjadinya
ABSTRAK. merencanakan niat beli. Niat beli konsumen akan tumbuh jika konsumen sudah mengetahui
ABSTRAK Salah satu proses keputusan pembelian yang dilakukan konsumen adalah dengan merencanakan niat beli. Niat beli konsumen akan tumbuh jika konsumen sudah mengetahui citra merek dari suatu produk.
ABSTRAK. Kata kunci : brand image dan minat beli konsumen. UNIVERSITAS KRISTEN MARANATHA
ABSTRAK Perkembangan dunia bisnis pada saat ini tumbuh dan berkembang sangat pesat khususnya pada bidang retail fashion surfing. Hal ini dapat dilihat dari persaingan yang tumbuh di antara perusahaan-perusahaan
ABSTRACT. Keywords: Brand community, word of mouth behavior, community, Vespa.
ABSTRACT Basically, the more choices of products in the market, the more options for consumers to choose products that match their expectations. In this situation, the role of consumer who have used a
ABSTRACT. Keywords: Hedonic Shopping Motivation. vii. Universitas Kristen Maranatha
ABSTRACT Along with the development of era, the current shopping concept has turned into a reflection of lifestyle and leisure among communities. Humans also have the motivation of a hedonist is a form
Abstrak. Kata kunci : Nilai ekonomis, psikologis, sosial, fungsional, loyalitas. vii. Universitas Kristen Maranatha
Abstrak Pemasaran pada dasarnya adalah membangun merek di benak konsumen agar mendapatkan loyalitas yang kuat. Untuk menciptakan loyalitas yang kuat maka harus dibangun hambatan-hambatan untuk mencegah
BAB II LANDASAN TEORI
DAFTAR ISI Halaman Judul... Halaman Nota Persetujuan Pembimbing... Halaman Pengesahan... Halaman Pernyataan... Halaman Motto... Halaman Persembahan... Halaman Kata Pengantar... Abstrak... Halaman Daftar
Kata-kata kunci: kualitas produk, harga, iklan, dan minat beli
ABSTRAK Dengan semakin pesatnya industry bubble drink di Indonesia, sehingga perusahaan harus dapat menentukan strategi pemasaran yang tepat agar usahanya dapat bertahan dan memenangi persaingan. Untuk
ABSTRAK. Kata Kunci : Kualitas Layanan, Kepuasan Pasien, Customer Relationship Management. Universitas Kristen Maranatha
ABSTRAK Kota Bandung merupakan salah satu kota besar yang ada di Indonesia, dengan jumlah populasi penduduk yang terus meningkat dari tahun ke tahun, maka hal tersebut memacu pula laju peningkatan angka
ABSTRACT. vii. Universitas Kristen Maranatha
ABSTRACT The study was conducted at PT. Semangat Sejahtera Bersama located in Tangerang. The purpose of this study was to determine the adequacy and application of Management Control Systems to determine
ABSTRAK. retail marketing mix, loyalitas konsumen, harga, tata letak, dan personalia
ABSTRAK Persaingan untuk mendapatkan pelanggan yang loyal membuat retail berusaha untuk memberikan layanan belanja yang memuaskan. Pelanggan berharap retail mampu memberikan pengalaman yang positif bagi
ABSTRACT. Nurmalasari, 2009, The Influence of Sales Promotion to Customer Loyalty, under supervision of Faisal Afif
ABSTRACT Nurmalasari, 2009, The Influence of Sales Promotion to Customer Loyalty, under supervision of Faisal Afif Based on the observation, indetified that Pearson correlation number between the sales
ABSTRACT. Keywords: brand image, country of origin, and buying interest
ABSTRACT The purpose of this study was to see whether the brand image and the country of origin affect consumer buying interest on Toyota, Kia and Ford. This research uses explanatory causal research.
ABSTRAK. Universitas Kristen Maranatha
ABSTRAK Micky Mouse merupakan salah satu bentuk industri pengecer toko (store retailing), tepatnya termasuk ke dalam jenis Toko Serba Ada (Departement Stores) yaitu toko yang menjual berbagai lini produk,
ABSTRACT. Keywords: Management Control Systems, Organizational Culture, and Innovation Work. vii Universitas Kristen Maranatha
ABSTRACT Implementation of the new control system and effective management will lead to the improvement of organizational innovation and achievement of organizational goals. Therefore we need an innovative
ABSTRACT. Keywords: brand, price, service quality, consumer purchasing decisions, J.CO Donuts and Coffee. viii
ABSTRACT J.CO Donuts and Coffee is one of the cafes that have products such as donuts, coffee or tea, and frozen yoghurt which was founded by Johny Andrean. Brand J.CO Donuts and Coffee of course already
BAB V PENUTUP. 1. Variabel store exterior, general interior, dan interior display berpengaruh. pembelian pada Uda Espresso Cafe Payakumbuh.
BAB V PENUTUP 5.1 Kesimpulan Berdasarkan hasil penelitian yang telah dilakukan, maka didapat kesimpulan sebagai berikut: 1. Variabel store exterior, general interior, dan interior display berpengaruh signifikan
Keywords : Advertising, Internet Marketing, Sales Promotion, Buying Decision
ABSTRACT This study, entitled "Effects of Promotional Advertising, Internet Marketing, and Sales Promotion on Consumer Purchase Decision Starbucks PVJ Bandung", with a goal to know the contribution of
ABSTRACT. Keywords: Sociodemographic Factor, Attitude Factor, Contextual Factor, Entrepreneurial Intentions
ABSTRACT Unemployment in Indonesia is being increased, this was due to lack of employment and lack of one s intentions for entrepreneurship. This study aims to examine and analyze the sociodemographic
DAFTAR ISI. ABSTRAK...i KATA PENGANTAR... ii UCAPAN TERIMAKASIH... iii. DAFTAR ISI... iv
DAFTAR ISI ABSTRAK...i KATA PENGANTAR... ii UCAPAN TERIMAKASIH... iii DAFTAR ISI... iv DAFTAR TABEL... vi DAFTAR GAMBAR... xi DAFTAR LAMPIRAN... xiv BAB I BAB II PENDAHULUAN 1.1 Latar Belakang...1 1.2
ABSTRACT. Key words : Job duties and responsibilities, advancement training and supervisor, and personal concern. viii. Universitas Kristen Maranatha
ABSTRACT As the great number of cases happening to the profession of public accountants cause the decreasing trust of the public to the profession of an auditor. This research discusses about how the influence
ABSTRACT. Key words: management control system, knowledge management, resource-based view theory. vii
ABSTRACT Knowledge has become one of the most important asset in organization in this information era, because knowledge has tremendous influence in determining the progress of an organization. This is
ABSTRACT. excellent service, customer satisfaction, customer loyalty. vii. Universitas Kristen Maranatha
ABSTRACT Excellent service is a method to realize customer satisfaction and making them as loyal customers. The importance of excellent service to the customer is as a strategy to win the competition.
ABSTRACT. Keywords: perceived deception, consumer satisfaction, consumer s loyalty intentions, consumer attitude toward internet.
ABSTRACT Consumer perception arises because of his experience to an event. Consumer dissatisfaction because negative perceptions will impact on consumer loyalty intentions. This study aimed to determine
ABSTRAK. Universitas Kristen Maranatha
ABSTRAK Laptop sudah menjadi kebutuhan yang tidak terpisahkan dari masyarakat di jaman sekarang ini. Apapun pekerjaan yang dijalani, namun kebutuhan terhadap laptop semakin berkembang. Hewlett-Packard
ABSTRACT. Key words: consumer behavior, experiential marketing, customer loyalty. Universitas Kristen Maranatha
ABSTRACT Experiential marketing strategy try to create a positive experience for the consumer in consuming products or services that can be used as a reference for marketers to predict future consumer
ABSTRACT. Keywords: e-spt, efficiency, data processing, tax officials. vii. Universitas Kristen Maranatha
ABSTRACT Implementation of e-spt are intended to facilitate the taxpayers in reporting the tax and for tax s employees doing their job. The implementation of e-spt is one form of efficiency such speed,
ABSTRAK. Kata Kunci: Kualitas Produk, Harga, dan Promosi
ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Handphone Xiaomi di Universitas Kristen Maranatha Bandung. Penelitian ini dilaksanakan
ABSTRACT. Keywords: consumer behavior and consumer purchasing decisions, impulsive purchasing, packaging design, Universitas Kristen Maranatha
ABSTRACT Packaging design is interesting to study because unique packaging design can encourage consumer purchases and increase sales for the company. This study aims to examine and analyze the effect
ABSTRACT. Universitas Kristen Maranatha
ABSTRACT In Choosing a product to buy, consumer have some separate criteria as according to characteristic of itself consumer. One of criterion which at most used is prices. Price is one of inseparable
ABSTRACT. Keywords: Quality Service, Tangible, Reliability, responsiveness, Confidence, Empathy, and Loyalty. viii. Universitas Kristen Maranatha
ABSTRACT Business development in the field of his special services in the delivery of goods is growing very rapidly. It is characterized by many companies - companies in the field of freight forwarding
ABSTRAK. Kata-kata kunci: Gaya kepemimpinan, motivasi, disiplin kerja, dan kinerja manajerial. vii. Universitas Kristen Maranatha
ABSTRAK Dalam menjalankan suatu usaha, diperlukan sumber daya manusia sebagai peran aktif di dalam menjalankan proses manajemen. Maka dari itu diperlukannya seorang pemimpin yang handal, guna untuk mengendalikan
ABSTRACT. Keywords: Buavita, Celebrity Endorser, TEARS Model, Buying Decisions
ABSTRACT Buavita is one of the leading bottled juice beverage products in Indonesia, which was formed by PT.Unilever. Buavita realize that the effects of globalization have led to higher market competition.
ABSTRACT. Key Words: similarity, reputation, perceived risk, innovativeness, brand extension, brand image
ABSTRACT There are a lot of competitors in food and beverage industry such as milk category in this era. Ultra Milk Company has a problem in brand extension of sweetened condensed milk which was the lastest
DAFTAR ISI. ABSTRAK... i KATA PENGANTAR. iii DAFTAR ISI... vi DAFTAR TABEL... ix DAFTAR GAMBAR... xi DAFTAR LAMPIRAN... xii
DAFTAR ISI ABSTRAK... i KATA PENGANTAR. iii DAFTAR ISI... vi DAFTAR TABEL... ix DAFTAR GAMBAR... xi DAFTAR LAMPIRAN... xii BAB I PENDAHULUAN 1.1 Latar Belakang Penelitian... 1 1.2 Identifikasi Masalah...
Oleh : ANTHONY RAHARDJA
PENGARUH EXTERIOR, GENERAL INTERIOR, DAN STORE LAYOUT TERHADAP PURCHASE DECISION MELALUI EMOTION PADA SOGO DEPARTMENT STORE TUNJUNGAN PLAZA DI SURABAYA ` Oleh : ANTHONY RAHARDJA 3103011238 JURUSAN MANAJEMEN
ABSTRACT. Keywords: Television advertising, customer interest in purchasing. Universitas Kristen Maranatha
ABSTRACT Campaign on television today much in demand to introduce and promote products to the public. Media advertising campaign on television is considered the most effective way to increase sales of
ABSTRACT. Key words: Celebrity endorsers, Credibility, likeability, attractiveness, Meaningfulness and Brand Image
ABSTRACT One creative way to promote a product from an advertising is using a Celebrity Endorser. By using Celebrity endorser, consumers are expected to be interested in using these products and can create
ABSTRAK. Kata Kunci : brand awareness, brand attachment, brand loyalty, perceived quality, compulsive buying. viii. Universitas Kristen Maranatha
ABSTRAK Penelitian ini berjudul Pengaruh Fenomena Merek (Brand Awareness, Brand Attachment, Brand Loyalty, dan Perceived Quality) terhadap Compulsive Buying. Latar belakang dari penelitian ini adalah terjadinya